Sometimes, standing out is subtle.You might think you have to be radically different. But more often, just being different enough is the best recipe for success. By focusing on some little things, some small but impactful zigs when others zag, you can beat the competition.The key is to play your own game, rather than your competitors’. Today, we discuss a few specific things you can zoom in on to truly differentiate your brand. We’ll discuss how people get “niching” wrong, and what you can do almost immediately to find your own voice, your own audience, your own success.Learn the big difference a small difference can make. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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