Customer psychology isn’t always easy to understand. Fortunately, this week’s must-read book helps! Sean D’Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and retention rates- no ink blots required. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! Have you found the right payments partner to grow with you? Braintree lets you accept every way to pay, from Paypal to Apple Pay and everything in between. All it takes is one integration. And it doesn’t matter what currency your customers use: because Braintree lets you accept over one hundred and thirty of them. To learn more about how your company can grow with Braintree, visit braintreepayments.com/mba. Show Links: Adam Franklin (@Franklin_Adam) | Twitter Get the book on Amazon! The Brain Audit: Why Customers Buy (and Why They Don’t) by Sean D’Souza Sean D’Souza (@seandsouza) | Twitter Psychotactics.com The post MBA653 Must Read: The Brain Audit by Sean D’Souza appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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