The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
#816: Shipt's Courtney Owumi on achieving and demonstrating CX ROI
20 Feb 2026
Contributed by Lukas
What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requir...
#816: Shipt's Courtney Owumi on achieving and demonstrating CX ROI
20 Feb 2026
Contributed by Lukas
What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model?Agility requires...
#815: CIBC's Stephanie Leheta on moving from silos to enterprise scale CX
18 Feb 2026
Contributed by Lukas
What happens when you tie a quarter of every employee’s variable compensation not to sales targets, but to customer experience metrics? Agility req...
#815: CIBC's Stephanie Leheta on moving from silos to enterprise scale CX
18 Feb 2026
Contributed by Lukas
What happens when you tie a quarter of every employee’s variable compensation not to sales targets, but to customer experience metrics?Agility requi...
#814: United Rentals' Alyse Fuller on driving real impact without being overwhelmed by data
16 Feb 2026
Contributed by Lukas
What if one of your most valuable CX analysts isn't even a person? Agility requires not just collecting data, but closing the gap between insight and...
#814: United Rentals' Alyse Fuller on driving real impact without being overwhelmed by data
16 Feb 2026
Contributed by Lukas
What if one of your most valuable CX analysts isn't even a person?Agility requires not just collecting data, but closing the gap between insight and a...
#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
13 Feb 2026
Contributed by Lukas
Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to chall...
#813: Big Game Ads Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
13 Feb 2026
Contributed by Lukas
Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience?Agility requires a willingness to challen...
#812: Capillary Technolgies' Jim Sturm on customer loyalty as enterprise strategy
12 Feb 2026
Contributed by Lukas
In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity? Agility requir...
#812: Capillary Technolgies' Jim Sturm on customer loyalty as enterprise strategy
12 Feb 2026
Contributed by Lukas
In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity?Agility requires...
#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
11 Feb 2026
Contributed by Lukas
Is your brand's biggest vulnerability a traditional competitor, or your organization’s inability to execute your strategy consistently across every ...
#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
11 Feb 2026
Contributed by Lukas
Is your brand's biggest vulnerability a traditional competitor, or your organization’s inability to execute your strategy consistently across every ...
#810: Bynder's Luke Roberts on brand and content governance in a 1:1 omnichannel world
09 Feb 2026
Contributed by Lukas
What if the biggest threat to your brand’s integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your...
#810: Bynder's Luke Roberts on brand and content governance in a 1:1 omnichannel world
09 Feb 2026
Contributed by Lukas
What if the biggest threat to your brand’s integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your...
#809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world
06 Feb 2026
Contributed by Lukas
As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding unique...
#809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world
06 Feb 2026
Contributed by Lukas
As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding unique...
#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
05 Feb 2026
Contributed by Lukas
As a marketing leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with w...
#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
05 Feb 2026
Contributed by Lukas
As a marketing leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with w...
#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
04 Feb 2026
Contributed by Lukas
With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versu...
#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
04 Feb 2026
Contributed by Lukas
With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versu...
#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service
02 Feb 2026
Contributed by Lukas
We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as usef...
#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service
02 Feb 2026
Contributed by Lukas
We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as usef...
#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
30 Jan 2026
Contributed by Lukas
What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing? Agility requires more than jus...
#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
30 Jan 2026
Contributed by Lukas
What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing?Agility requires more than just ...
#804: GenLayer CEO Albert Castellana on AI's accountability gap
28 Jan 2026
Contributed by Lukas
When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire? Agility requires both the speed to adopt new techno...
#804: GenLayer CEO Albert Castellana on AI's accountability gap
28 Jan 2026
Contributed by Lukas
When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire?Agility requires both the speed to adopt new technolo...
#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
26 Jan 2026
Contributed by Lukas
For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied no...
#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
26 Jan 2026
Contributed by Lukas
For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied no...
#802: eTail's Lena Moriarty on e-commerce in the year ahead
23 Jan 2026
Contributed by Lukas
What happens when your best customer is no longer a person, but an AI agent acting on their behalf? Agility requires not just adapting to new technol...
#802: eTail's Lena Moriarty on e-commerce in the year ahead
23 Jan 2026
Contributed by Lukas
What happens when your best customer is no longer a person, but an AI agent acting on their behalf?Agility requires not just adapting to new technolog...
#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience
21 Jan 2026
Contributed by Lukas
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search ba...
#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience
21 Jan 2026
Contributed by Lukas
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search ba...
#800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts
19 Jan 2026
Contributed by Lukas
When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still affor...
#800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts
19 Jan 2026
Contributed by Lukas
When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still affor...
#799: ISM President Dave Simon on maximizing retail media network investments
16 Jan 2026
Contributed by Lukas
Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally. Agility requires more than just shifting b...
#799: ISM President Dave Simon on maximizing retail media network investments
16 Jan 2026
Contributed by Lukas
Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally.Agility requires more than just shifting bud...
#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
14 Jan 2026
Contributed by Lukas
In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually w...
#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
14 Jan 2026
Contributed by Lukas
In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually w...
#797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction
12 Jan 2026
Contributed by Lukas
With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand...
#797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction
12 Jan 2026
Contributed by Lukas
With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand...
#796: Shutterstock's Allison Sitzman on how to counter the marketing impact gap
09 Jan 2026
Contributed by Lukas
What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone d...
#796: Shutterstock's Allison Sitzman on how to counter the marketing impact gap
09 Jan 2026
Contributed by Lukas
What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone d...
#795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer's journey
08 Jan 2026
Contributed by Lukas
This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, a...
#795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer's journey
08 Jan 2026
Contributed by Lukas
This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, a...
#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
07 Jan 2026
Contributed by Lukas
With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused o...
#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
07 Jan 2026
Contributed by Lukas
With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused o...
#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
05 Jan 2026
Contributed by Lukas
What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand ...
#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
05 Jan 2026
Contributed by Lukas
What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand ...
#792: Replay: Increasing speed to insights with Sid Banerjee, Medallia
02 Jan 2026
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically m...
#792: Replay: Increasing speed to insights with Sid Banerjee, Medallia
02 Jan 2026
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically m...
#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
31 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis,...
#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
31 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis,...
#790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
29 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experie...
#790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
29 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experie...
#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
26 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but...
#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
26 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but...
#788: Year-end review with Greg Kihlström, The Agile Brand
24 Dec 2025
Contributed by Lukas
In this episode I’m going to do something a little different. As we wind down for the year, we’re going to be running some of our favorites from 2...
#788: Year-end review with Greg Kihlström, The Agile Brand
24 Dec 2025
Contributed by Lukas
In this episode I’m going to do something a little different. As we wind down for the year, we’re going to be running some of our favorites from 2...
#787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer
22 Dec 2025
Contributed by Lukas
Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience...
#787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer
22 Dec 2025
Contributed by Lukas
Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience...
#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
19 Dec 2025
Contributed by Lukas
What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served? Agility requires more than just ...
#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
19 Dec 2025
Contributed by Lukas
What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served?Agility requires more than just ad...
#785: Avaya CTO David Funck on building persistent memory of the customer with AI
17 Dec 2025
Contributed by Lukas
What if every AI interaction with a customer built upon the last, instead of starting from scratch every single time, or at least having it feel that ...
#785: Avaya CTO David Funck on building persistent memory of the customer with AI
17 Dec 2025
Contributed by Lukas
What if every AI interaction with a customer built upon the last, instead of starting from scratch every single time, or at least having it feel that ...
#784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI
15 Dec 2025
Contributed by Lukas
What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits? Agility ...
#784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI
15 Dec 2025
Contributed by Lukas
What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits?Agility re...
#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
12 Dec 2025
Contributed by Lukas
What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is ...
#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
12 Dec 2025
Contributed by Lukas
What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is ...
#782: Saleforce Marketing Cloud CMO Bobby Jania on the end of "Do No Reply" marketing
10 Dec 2025
Contributed by Lukas
What if the most damaging phrase in your marketing isn't a four-letter word, but three simple ones: "Do Not Reply"? Agility requires more than just m...
#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of "Do Not Reply" marketing
10 Dec 2025
Contributed by Lukas
What if the most damaging phrase in your marketing isn't a four-letter word, but three simple ones: "Do Not Reply"?Agility requires more than just mov...
#781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations
08 Dec 2025
Contributed by Lukas
What if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces yo...
#781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations
08 Dec 2025
Contributed by Lukas
What if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces yo...
#780: Third-party partner experience and security with Haider Iqbal, Thales
05 Dec 2025
Contributed by Lukas
What if the biggest threat to your brand’s agility and security isn't a competitor, but the welcome mat you lay out for your own partners? Agility ...
#780: Third-party partner experience and security with Haider Iqbal, Thales
05 Dec 2025
Contributed by Lukas
What if the biggest threat to your brand’s agility and security isn't a competitor, but the welcome mat you lay out for your own partners?Agility re...
#779: Denodo CMO Ravi Shankar on why good data is critical to AI success
04 Dec 2025
Contributed by Lukas
What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructur...
#779: Denodo CMO Ravi Shankar on why good data is critical to AI success
04 Dec 2025
Contributed by Lukas
What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructur...
#778: Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success
03 Dec 2025
Contributed by Lukas
During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized...
#778: Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success
03 Dec 2025
Contributed by Lukas
During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized...
#777: Cisco's Chang Chang on how AI is fundamentally reshaping the contact center
01 Dec 2025
Contributed by Lukas
Is your contact center ready to become a profit center? Agility requires not just adopting new technologies like AI, but also fundamentally rethinkin...
#777: Cisco's Chang Chang on how AI is turning the contact center into a profit center
01 Dec 2025
Contributed by Lukas
Is your contact center ready to become a profit center?Agility requires not just adopting new technologies like AI, but also fundamentally rethinking ...
#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
28 Nov 2025
Contributed by Lukas
In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requi...
#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
28 Nov 2025
Contributed by Lukas
In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever?Agility require...
#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
26 Nov 2025
Contributed by Lukas
For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning...
#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
26 Nov 2025
Contributed by Lukas
For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning...
#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
25 Nov 2025
Contributed by Lukas
What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?This show is sponsored...
#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
25 Nov 2025
Contributed by Lukas
What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?Agility requires brand...
#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
24 Nov 2025
Contributed by Lukas
How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve? Agility demands...
#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
24 Nov 2025
Contributed by Lukas
How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve?Agility demands a...
#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing
21 Nov 2025
Contributed by Lukas
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in ...
#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing
21 Nov 2025
Contributed by Lukas
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?Contentful, in pa...
#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience
20 Nov 2025
Contributed by Lukas
What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation a...
#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience
20 Nov 2025
Contributed by Lukas
What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation a...
#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success
19 Nov 2025
Contributed by Lukas
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?...
#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success
19 Nov 2025
Contributed by Lukas
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?...
#769: Zoom CMO Kim Storin on why growth problems are often brand problems
17 Nov 2025
Contributed by Lukas
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agil...
#769: Zoom CMO Kim Storin on why growth problems are often brand problems
17 Nov 2025
Contributed by Lukas
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agil...
#768: Infios Chief Innovation Officer Eugene Amigud on use-case driven success with AI
14 Nov 2025
Contributed by Lukas
How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy syst...
#768: Infios Chief Innovation Officer Eugene Amigud on use-case driven success with AI
14 Nov 2025
Contributed by Lukas
How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy syst...
#767: Krisp.ai Co-Founder Arto Minasyan on voice AI and the customer experience
13 Nov 2025
Contributed by Lukas
What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity? This episode is brought...
#767: Krisp.ai Co-Founder Arto Minasyan on voice AI and the customer experience
13 Nov 2025
Contributed by Lukas
What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity?This episode is brought t...