The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally

11 Aug 2025

Contributed by Lukas

Is the most effective way to understand real human behavior to simulate it first?Agility requires a willingness to test ideas that sound strange at fi...

#716: Streamlining brand partnerships with Alan Gould, Mutual Markets

08 Aug 2025

Contributed by Lukas

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results?...

#716: Streamlining brand partnerships with Alan Gould, Mutual Markets

08 Aug 2025

Contributed by Lukas

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results?...

#715: Increasing speed to insights with Sid Banerjee, Medallia

06 Aug 2025

Contributed by Lukas

What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards? Agility requires CX teams to move bey...

#715: Increasing speed to insights with Sid Banerjee, Medallia

06 Aug 2025

Contributed by Lukas

What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards?Agility requires CX teams to move beyon...

#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research

04 Aug 2025

Contributed by Lukas

One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now?Agility requires not only ada...

#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research

04 Aug 2025

Contributed by Lukas

One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now?Agility requires not only ada...

#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics

01 Aug 2025

Contributed by Lukas

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer expe...

#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics

01 Aug 2025

Contributed by Lukas

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer expe...

#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop

30 Jul 2025

Contributed by Lukas

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking re...

#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop

30 Jul 2025

Contributed by Lukas

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision?Agility requires stacking retu...

#711: Making accessibility a priority with Make Paciello, AudioEye

28 Jul 2025

Contributed by Lukas

The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, ...

#711: Making accessibility a priority with Make Paciello, AudioEye

28 Jul 2025

Contributed by Lukas

The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, pe...

#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin

25 Jul 2025

Contributed by Lukas

How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a ch...

#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin

25 Jul 2025

Contributed by Lukas

How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a ch...

#709: The state of CX and the value of hyperpersonalization with Adrian Swinscoe, Punk CX Podcast

24 Jul 2025

Contributed by Lukas

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing t...

#709: The state of CX and the value of hyperpersonalization with Adrian Swinscoe, Punk CX Podcast

24 Jul 2025

Contributed by Lukas

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing t...

#708: How commerce media is changing advertising with Eric Brackmann, Koddi

23 Jul 2025

Contributed by Lukas

If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and secto...

#708: How commerce media is changing advertising with Eric Brackmann, Koddi

23 Jul 2025

Contributed by Lukas

If you think commerce media is just a buzzword or a trend, think again.It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-...

#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ

21 Jul 2025

Contributed by Lukas

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who i...

#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ

21 Jul 2025

Contributed by Lukas

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who i...

#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore

18 Jul 2025

Contributed by Lukas

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experience...

#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore

18 Jul 2025

Contributed by Lukas

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experience...

#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

16 Jul 2025

Contributed by Lukas

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term valu...

#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

16 Jul 2025

Contributed by Lukas

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term valu...

#704: Delivering personalization at scale with Yaniv Navot, Mastercard

14 Jul 2025

Contributed by Lukas

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires bei...

#704: Delivering personalization at scale with Yaniv Navot, Mastercard

14 Jul 2025

Contributed by Lukas

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale?Agility requires being...

#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

11 Jul 2025

Contributed by Lukas

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want?...

#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

11 Jul 2025

Contributed by Lukas

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want?...

#702: What it takes to keep customers loyal with Anna Convery, Verint

10 Jul 2025

Contributed by Lukas

Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the ...

#702: What it takes to keep customers loyal with Anna Convery, Verint

10 Jul 2025

Contributed by Lukas

Does your brand deliver answers faster than your customer can send a text message?Agility in CX is about answering customers before they finish the th...

#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform

09 Jul 2025

Contributed by Lukas

If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitor...

#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform

09 Jul 2025

Contributed by Lukas

If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitor...

#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester

07 Jul 2025

Contributed by Lukas

If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, T...

#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester

07 Jul 2025

Contributed by Lukas

If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine?We are here at Forrester CX in Nashville, TN ...

#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch

04 Jul 2025

Contributed by Lukas

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask...

#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch

04 Jul 2025

Contributed by Lukas

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask...

#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester

02 Jul 2025

Contributed by Lukas

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their cus...

#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester

02 Jul 2025

Contributed by Lukas

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their cus...

#697: Building the total experience for customers with AJ Joplin, Forrester

30 Jun 2025

Contributed by Lukas

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville,...

#697: Building the total experience for customers with AJ Joplin, Forrester

30 Jun 2025

Contributed by Lukas

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake?We are here at Forrester CX in Nashville, T...

#696: The network effect on CX of AI plus employees with Jay Pattisall, Forrester

27 Jun 2025

Contributed by Lukas

If AI can amplify every employee’s reach ten-fold, how ready is your organization to harness that network effect? We are here at Forrester CX in N...

#696: The network effect on CX of AI plus employees with Jay Pattisall, Forrester

27 Jun 2025

Contributed by Lukas

If AI can amplify every employee’s reach ten-fold, how ready is your organization to harness that network effect? We are here at Forrester CX in Nas...

#695: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot

25 Jun 2025

Contributed by Lukas

If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tag...

#695: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot

25 Jun 2025

Contributed by Lukas

If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tag...

#694: What's your plan for Q5 this year, with Xavier de Baillenx from Ramdam

23 Jun 2025

Contributed by Lukas

What if your most profitable campaign window isn’t Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet? While most ...

#694: What's your plan for Q5 this year, with Xavier de Baillenx from Ramdam

23 Jun 2025

Contributed by Lukas

What if your most profitable campaign window isn’t Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet?While most ma...

#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory

20 Jun 2025

Contributed by Lukas

What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet? In the era of one-click checkouts, Prime d...

#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory

20 Jun 2025

Contributed by Lukas

What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet?In the era of one-click checkouts, Prime del...

#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper

18 Jun 2025

Contributed by Lukas

Agility can often get framed as driving massive transformation—but sometimes it’s the milliseconds that matter. When every digital moment counts, ...

#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper

18 Jun 2025

Contributed by Lukas

Agility can often get framed as driving massive transformation—but sometimes it’s the milliseconds that matter. When every digital moment counts, ...

#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok

16 Jun 2025

Contributed by Lukas

Is your CMS holding your creativity—and marketing growth—hostage? When speed and agility are everything, most marketing teams are still stuck in ...

#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok

16 Jun 2025

Contributed by Lukas

Is your CMS holding your creativity—and marketing growth—hostage?When speed and agility are everything, most marketing teams are still stuck in th...

#690: Focusing on long-term customer value using next best action with Tine Van Calster, Telenet

13 Jun 2025

Contributed by Lukas

What if your most loyal customers are the ones you helped spend less?Agility in marketing isn't just about moving faster — it's about aligning brand...

#690: Focusing on long-term customer value using next best action with Tine Van Calster, Telenet

13 Jun 2025

Contributed by Lukas

What if your most loyal customers are the ones you helped spend less?Agility in marketing isn't just about moving faster — it's about aligning brand...

#689: Building a culture of agility with Eugenie Lamprecht, Reka

12 Jun 2025

Contributed by Lukas

Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to d...

#689: Building a culture of agility with Eugenie Lamprecht, Reka

12 Jun 2025

Contributed by Lukas

Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to d...

#688: Building a Customer Brain and how it benefits customers and the business with Christian Nelissen, National Australia Bank

11 Jun 2025

Contributed by Lukas

Agility at enterprise scale means building systems that not only make millions of micro-decisions, but also keep humans at the center — creating exp...

#688: Building a Customer Brain and how it benefits customers and the business with Christian Nelissen, National Australia Bank

11 Jun 2025

Contributed by Lukas

Agility at enterprise scale means building systems that not only make millions of micro-decisions, but also keep humans at the center — creating exp...

#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega

09 Jun 2025

Contributed by Lukas

What if you could test drive your entire customer experience — before even writing a line of code? Agility isn’t just about reacting fast — it’...

#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega

09 Jun 2025

Contributed by Lukas

What if you could test drive your entire customer experience — before even writing a line of code?Agility isn’t just about reacting fast — it’...

#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega

06 Jun 2025

Contributed by Lukas

What if your agentic AI could innovate autonomously—and still follow your business rules? Agility in the age of AI doesn't just mean speed. It mean...

#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega

06 Jun 2025

Contributed by Lukas

What if your agentic AI could innovate autonomously—and still follow your business rules?Agility in the age of AI doesn't just mean speed. It means ...

#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience

04 Jun 2025

Contributed by Lukas

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers’ needs. So how does a brand maintain...

#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience

04 Jun 2025

Contributed by Lukas

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers’ needs. So how does a brand maintain t...

#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design

02 Jun 2025

Contributed by Lukas

When consumers can get AI-generated designs completely customized to their needs, what does this mean for the future of brands and the customer experi...

#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design

02 Jun 2025

Contributed by Lukas

When consumers can get AI-generated designs completely customized to their needs, what does this mean for the future of brands and the customer experi...

#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions

30 May 2025

Contributed by Lukas

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a rolle...

#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions

30 May 2025

Contributed by Lukas

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a rolle...

#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach

28 May 2025

Contributed by Lukas

If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs an...

#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach

28 May 2025

Contributed by Lukas

If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs an...

#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin

26 May 2025

Contributed by Lukas

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. ...

#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin

26 May 2025

Contributed by Lukas

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. ...

#680: Agile is about more than velocity, with Gabrielle Wieczorek

23 May 2025

Contributed by Lukas

This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrum...

#680: Agile is about more than velocity, with Gabrielle Wieczorek

23 May 2025

Contributed by Lukas

This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrum...

#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water

21 May 2025

Contributed by Lukas

There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details...

#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water

21 May 2025

Contributed by Lukas

There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details...

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

19 May 2025

Contributed by Lukas

Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’r...

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

19 May 2025

Contributed by Lukas

Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’r...

#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast

16 May 2025

Contributed by Lukas

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, cont...

#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast

16 May 2025

Contributed by Lukas

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, cont...

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

14 May 2025

Contributed by Lukas

The consumer is no longer navigating the map—they are the map.Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and al...

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

14 May 2025

Contributed by Lukas

The consumer is no longer navigating the map—they are the map.Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and al...

#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

12 May 2025

Contributed by Lukas

Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with bra...

#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

12 May 2025

Contributed by Lukas

Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with bra...

#674: The continued evolution of e-commerce with Eitan Koter, Vimmi

09 May 2025

Contributed by Lukas

With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies be...

#674: The continued evolution of e-commerce with Eitan Koter, Vimmi

09 May 2025

Contributed by Lukas

With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies be...

#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco

07 May 2025

Contributed by Lukas

Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies...

#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco

07 May 2025

Contributed by Lukas

Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies...

#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section

05 May 2025

Contributed by Lukas

AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared ...

#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section

05 May 2025

Contributed by Lukas

AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared ...

#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels

02 May 2025

Contributed by Lukas

How do you take something that's iconically local and make it feel authentic—everywhere? That’s the challenge facing every regional brand trying ...

#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels

02 May 2025

Contributed by Lukas

How do you take something that's iconically local and make it feel authentic—everywhere?That’s the challenge facing every regional brand trying to...

#670: Embracing Chaos to Get Better Results with Mark DeCarlo

30 Apr 2025

Contributed by Lukas

We talk a lot about agility, and today, we’re going to talk about how lessons of agility can come from unexpected places - like the set of Seinfeld ...

#670: Embracing Chaos to Get Better Results with Mark DeCarlo

30 Apr 2025

Contributed by Lukas

We talk a lot about agility, and today, we’re going to talk about how lessons of agility can come from unexpected places - like the set of Seinfeld ...

#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital

28 Apr 2025

Contributed by Lukas

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining ...

#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital

28 Apr 2025

Contributed by Lukas

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining ...

#668: The Five Levels of AI with Courtney Baker, Knownwell

25 Apr 2025

Contributed by Lukas

As AI continues to evolve, how can marketing leaders ensure they’re staying ahead of the curve instead of simply keeping up with it? And how do you ...

#668: The Five Levels of AI with Courtney Baker, Knownwell

25 Apr 2025

Contributed by Lukas

As AI continues to evolve, how can marketing leaders ensure they’re staying ahead of the curve instead of simply keeping up with it? And how do you ...

#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera

23 Apr 2025

Contributed by Lukas

When you think of cameras in construction, do you see them as just security tools—or could they be the key to unlocking full jobsite intelligence? ...