The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com

20 Dec 2024

Contributed by Lukas

Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock...

#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com

20 Dec 2024

Contributed by Lukas

Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock...

#616: Synthetic personas in market research with Ali Henriques, Qualtrics

18 Dec 2024

Contributed by Lukas

What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers? Today, we’re joined by...

#616: Synthetic personas in market research with Ali Henriques, Qualtrics

18 Dec 2024

Contributed by Lukas

What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers?Today, we’re joined by ...

#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext

16 Dec 2024

Contributed by Lukas

Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers a...

#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext

16 Dec 2024

Contributed by Lukas

Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers a...

#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia

13 Dec 2024

Contributed by Lukas

Have you ever considered that society might trust individuals more than your brand? If you’re not thinking about influencers and community advocate...

#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia

13 Dec 2024

Contributed by Lukas

Have you ever considered that society might trust individuals more than your brand?If you’re not thinking about influencers and community advocates ...

#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour

11 Dec 2024

Contributed by Lukas

Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers w...

#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour

11 Dec 2024

Contributed by Lukas

Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers w...

#612: Shared understanding of business needs with Patty Soltis, Upwork

09 Dec 2024

Contributed by Lukas

As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on ...

#612: Shared understanding of business needs with Patty Soltis, Upwork

09 Dec 2024

Contributed by Lukas

As a leader, it’s not enough to simply provide clear instructions of what you want done.Today we’re going to talk about the need for everyone on a...

#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario

06 Dec 2024

Contributed by Lukas

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be t...

#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario

06 Dec 2024

Contributed by Lukas

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be t...

#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler

04 Dec 2024

Contributed by Lukas

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by ...

#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler

04 Dec 2024

Contributed by Lukas

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by ...

#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore

02 Dec 2024

Contributed by Lukas

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-awar...

#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore

02 Dec 2024

Contributed by Lukas

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-awar...

#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite

29 Nov 2024

Contributed by Lukas

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more tha...

#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite

29 Nov 2024

Contributed by Lukas

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more tha...

#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove

27 Nov 2024

Contributed by Lukas

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, thos...

#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove

27 Nov 2024

Contributed by Lukas

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, thos...

#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely

25 Nov 2024

Contributed by Lukas

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and varia...

#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely

25 Nov 2024

Contributed by Lukas

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and varia...

#605: AI agents working across the marketing workflow with Kevin Li, Optimizely

22 Nov 2024

Contributed by Lukas

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing bo...

#605: AI agents working across the marketing workflow with Kevin Li, Optimizely

22 Nov 2024

Contributed by Lukas

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing bo...

#604: Creating a great post-purchase customer experience with Colleen Coulter, Route

20 Nov 2024

Contributed by Lukas

While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—...

#604: Creating a great post-purchase customer experience with Colleen Coulter, Route

20 Nov 2024

Contributed by Lukas

While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—...

#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace

18 Nov 2024

Contributed by Lukas

What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink ...

#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace

18 Nov 2024

Contributed by Lukas

What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink ...

#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica

15 Nov 2024

Contributed by Lukas

How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language,...

#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica

15 Nov 2024

Contributed by Lukas

How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language,...

#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics

13 Nov 2024

Contributed by Lukas

What if your customers are staying silent after a bad experience - or even a good one for that matter? If you’re waiting for feedback to drive impro...

#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics

13 Nov 2024

Contributed by Lukas

What if your customers are staying silent after a bad experience - or even a good one for that matter? If you’re waiting for feedback to drive impro...

#600: AI Agents in Marketing with Raj Rikhy, Microsoft

11 Nov 2024

Contributed by Lukas

Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, ...

#600: AI Agents in Marketing with Raj Rikhy, Microsoft

11 Nov 2024

Contributed by Lukas

Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, ...

#599: Increasing AI literacy to improve outcomes with Jason Lapp, Beautiful.ai

08 Nov 2024

Contributed by Lukas

Are your employees afraid that AI will take their jobs, or maybe not even something as extreme as that but still uknown? As AI transforms the workplac...

#599: Increasing AI literacy to improve outcomes with Jason Lapp, Beautiful.ai

08 Nov 2024

Contributed by Lukas

Are your employees afraid that AI will take their jobs, or maybe not even something as extreme as that but still uknown? As AI transforms the workplac...

#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount

06 Nov 2024

Contributed by Lukas

Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strateg...

#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount

06 Nov 2024

Contributed by Lukas

Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strateg...

#597: Engaging with Gen Z on retail with Teddy Solomon, Fizz

04 Nov 2024

Contributed by Lukas

Are you prepared for the next wave of retail disruption? The rules of commerce are being rewritten as you’re listening to this show even, and if you...

#597: Engaging with Gen Z on retail with Teddy Solomon, Fizz

04 Nov 2024

Contributed by Lukas

Are you prepared for the next wave of retail disruption? The rules of commerce are being rewritten as you’re listening to this show even, and if you...

#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork

01 Nov 2024

Contributed by Lukas

Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer...

#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork

01 Nov 2024

Contributed by Lukas

Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer...

#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions

30 Oct 2024

Contributed by Lukas

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re go...

#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions

30 Oct 2024

Contributed by Lukas

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re go...

#594: Designing for infinite moments of truth with Stratton Cherouny, The Office of Experience

28 Oct 2024

Contributed by Lukas

How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually chan...

#594: Designing for infinite moments of truth with Stratton Cherouny, The Office of Experience

28 Oct 2024

Contributed by Lukas

How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually chan...

#593: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3

25 Oct 2024

Contributed by Lukas

AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways wil...

#593: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3

25 Oct 2024

Contributed by Lukas

AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways wil...

#592: Sending the right message at the right time with John Kim, SendBird

23 Oct 2024

Contributed by Lukas

Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather...

#592: Sending the right message at the right time with John Kim, SendBird

23 Oct 2024

Contributed by Lukas

Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather...

#591: Building an accessible digital experience with Jennifer Griffin Smith, Acquia

21 Oct 2024

Contributed by Lukas

This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challe...

#591: Building an accessible digital experience with Jennifer Griffin Smith, Acquia

21 Oct 2024

Contributed by Lukas

This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challe...

#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation

18 Oct 2024

Contributed by Lukas

With 40% of marketers experiencing more responsibility in the workplace according to a recent MarketingWeek survey, it is clear that marketing teams a...

#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation

18 Oct 2024

Contributed by Lukas

With 40% of marketers experiencing more responsibility in the workplace according to a recent MarketingWeek survey, it is clear that marketing teams a...

#589: Product-led Growth and AI with Sonal Mane, Databricks

16 Oct 2024

Contributed by Lukas

Today we’re going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experien...

#589: Product-led Growth and AI with Sonal Mane, Databricks

16 Oct 2024

Contributed by Lukas

Today we’re going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experien...

#588: Powering up your knowledgebase for better CX with Sophie Wyne, Ariglad

14 Oct 2024

Contributed by Lukas

You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or y...

#588: Powering up your knowledgebase for better CX with Sophie Wyne, Ariglad

14 Oct 2024

Contributed by Lukas

You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or y...

#587: Aligning product and marketing in the C-suite and beyond with Tifenn Dano Kwan, Amplitude

11 Oct 2024

Contributed by Lukas

When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are...

#587: Aligning product and marketing in the C-suite and beyond with Tifenn Dano Kwan, Amplitude

11 Oct 2024

Contributed by Lukas

When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are...

#586: Winning E-commerce By Boosting Efficiency with Tobias Sjölin, Boozt

09 Oct 2024

Contributed by Lukas

It’s not every day I get to see 1,000 robots all in one place, so today is special in a few ways. First of all, I’m here in Ängelholm, Sweden at ...

#586: Winning E-commerce By Boosting Efficiency with Tobias Sjölin, Boozt

09 Oct 2024

Contributed by Lukas

It’s not every day I get to see 1,000 robots all in one place, so today is special in a few ways. First of all, I’m here in Ängelholm, Sweden at ...

#585: Inventory management to the rescure with Riikka Söderlund, Katana

07 Oct 2024

Contributed by Lukas

Today we’re going to look at the impact of social media on product demand and inventory management with Riikka Söderlund, COO at Katana. We’ll ex...

#585: Inventory management to the rescure with Riikka Söderlund, Katana

07 Oct 2024

Contributed by Lukas

Today we’re going to look at the impact of social media on product demand and inventory management with Riikka Söderlund, COO at Katana. We’ll ex...

#584: The power of data and AI in the enterprise with Krishnan Venkata, LatentView Analytics

04 Oct 2024

Contributed by Lukas

Today we're talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll expl...

#584: The power of data and AI in the enterprise with Krishnan Venkata, LatentView Analytics

04 Oct 2024

Contributed by Lukas

Today we're talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll expl...

#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon

02 Oct 2024

Contributed by Lukas

Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use. Today we’re going to talk about...

#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon

02 Oct 2024

Contributed by Lukas

Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use.Today we’re going to talk about t...

#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across

30 Sep 2024

Contributed by Lukas

Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data str...

#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across

30 Sep 2024

Contributed by Lukas

Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data str...

#581 The impact of bots on the customer experience with Nanhi Singh, Thales

27 Sep 2024

Contributed by Lukas

As bot activity is impacting consumer trends, it is important for brands to be agile with technology. Welcome to today’s episode where we’re divi...

#581 The impact of bots on the customer experience with Nanhi Singh, Thales

27 Sep 2024

Contributed by Lukas

As bot activity is impacting consumer trends, it is important for brands to be agile with technology.Welcome to today’s episode where we’re diving...

#580: On-demand production and product data for better customer experiences with Leonard Marano, Lectra

25 Sep 2024

Contributed by Lukas

Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, Pres...

#580: On-demand production and product data for better customer experiences with Leonard Marano, Lectra

25 Sep 2024

Contributed by Lukas

Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, Pres...

#579: Creating forever customers with Michael Mallett, Medallia

23 Sep 2024

Contributed by Lukas

Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medal...

#579: Creating forever customers with Michael Mallett, Medallia

23 Sep 2024

Contributed by Lukas

Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medal...

#578: The future of shoppable TV with Peter Hamilton, Roku

20 Sep 2024

Contributed by Lukas

Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mo...

#578: The future of shoppable TV with Peter Hamilton, Roku

20 Sep 2024

Contributed by Lukas

Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships.While Roku is most...

#577: Optimizing the patient experience with Tracey Schroeder, Inova Health System

18 Sep 2024

Contributed by Lukas

Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External...

#577: Optimizing the patient experience with Tracey Schroeder, Inova Health System

18 Sep 2024

Contributed by Lukas

Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & Exte...

#576: AI and Human Creativity in Marketing with Diana Lee, Constellation

16 Sep 2024

Contributed by Lukas

Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind S...

#576: AI and Human Creativity in Marketing with Diana Lee, Constellation

16 Sep 2024

Contributed by Lukas

Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind S...

#575: Telling authentic branded stories with Sophie Harris, GoDaddy

13 Sep 2024

Contributed by Lukas

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as th...

#575: Telling authentic branded stories with Sophie Harris, GoDaddy

13 Sep 2024

Contributed by Lukas

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as th...

#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica

11 Sep 2024

Contributed by Lukas

It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we're diving...

#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica

11 Sep 2024

Contributed by Lukas

It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use.Today we're diving i...

#573: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications

09 Sep 2024

Contributed by Lukas

Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Green...

#573: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications

09 Sep 2024

Contributed by Lukas

Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Green...

#572: Online marketplace advertising with Regina Ye, Topsort

06 Sep 2024

Contributed by Lukas

Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challe...

#572: Online marketplace advertising with Regina Ye, Topsort

06 Sep 2024

Contributed by Lukas

Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the ch...

#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode

04 Sep 2024

Contributed by Lukas

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partner...

#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode

04 Sep 2024

Contributed by Lukas

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partner...

#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop

02 Sep 2024

Contributed by Lukas

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable ...

#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop

02 Sep 2024

Contributed by Lukas

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable ...

#569: Building a brand that customers can't get enough of with Jon Davids

30 Aug 2024

Contributed by Lukas

Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that gett...

#569: Building a brand that customers can't get enough of with Jon Davids

30 Aug 2024

Contributed by Lukas

Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that gett...

#568: Digital signage and brand strategy with Misty Chalk, BrightSign

28 Aug 2024

Contributed by Lukas

Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at Br...

#568: Digital signage and brand strategy with Misty Chalk, BrightSign

28 Aug 2024

Contributed by Lukas

Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at Br...