Today's guest is Matt DeLauro, President at SEON Technologies. SEON is a global provider of fraud prevention solutions, leveraging advanced AI and machine learning to help businesses identify and mitigate fraud throughout the customer journey. Matt joins us on today's show to discuss how SEON is tackling the challenges of modern fraud prevention in an increasingly digital world. Matt shares insights on the limitations of legacy systems and the complexities of data aggregation as fraud threats grow more sophisticated. He explains how "fraud as a service" is making cutting-edge fraud prevention tools more accessible to businesses of all sizes. Matt also discusses the importance of "shifting left" in fraud detection, balancing customer experience with security, and how dynamic friction strategies play a pivotal role in preventing fraud without disrupting user experience. Finally, we explore the role of dynamic arguments in mitigating chargebacks and the differing fraud prevention strategies between retail and financial services. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! This episode is sponsored by SEON. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.

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