A lot of companies in the San Francisco Bay make the claim that they can do something great with data; many fewer are at a degree of scale to make this vision possible. Today we speak with Nicholas Clark, CEO of DoubleDutch, a company now powering thousands of events nationally and implementing machine learning into their operations, including predicting business results from actual attendees. DoubleDutch is at the beginning of its journey with predictive analytics, having to make hard choices around what sort of information and thought processes they need in order to use machine learning and remain profitable. Nicholas gives his perspective on these decisions, as well as how he thinks DoubleDutch's efforts will impact the conference/event industry at scale.

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