A myriad of customer service channels exist today, such as social media, email, chat services, call centers, and voice mail. There are so many ways that a customer can interact with a business and it is important to take them all into account. Customers or prospects who interact via chat may represent just one segment of the audience, while the people that engage via the call center represent another segment of the audience. The same might be said of social media channels like Twitter and Facebook. Each channel may offer a unique perspective from customers – and may provide unique value for business leaders eager to improve their customer experience. Understanding and addressing all channels of unstructured text feedback is a major focus for natural language processing applications in business – and it's a major focus for Luminoso. Luminoso founder Catherine Havasi received her Master's degree in natural language processing from MIT in 2004, and went on to graduate with a PhD in computer science from Brandeis before returning to MIT as a Research Scientist and Research Affiliate. She founded Luminoso in 2011. In this article, we ask Catherine about the use cases of NLP for understanding customer voice – and the circumstances where this technology can be most valuable for companies. Read the full article: techemergence.com/improving-customer-experience-with-ai-gaining-quantifiable-insight-at-scale

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