Today's guest is Vasili Triant, CEO of UJET. UJET is a next-generation cloud contact center platform leveraging AI to modernize customer experiences. Vasili joins Emerj Editorial Director Matthew DeMello to unpack the shift from reactive customer service to proactive, data-driven engagement — and why the transition matters for enterprises rethinking the role of their contact centers. The conversation also explores how fragmented data stacks hinder real-time decision-making, why proactive service improves lifetime customer value, and what enterprises can change today to build contact centers that operate more like strategic customer hubs than cost centers. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! This episode is sponsored by UJET.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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