Whether we're talking about customer service, marketing, or building developer teams, what we try to do on our AI in Industry podcast is bring to bear lessons that are transferable. There are few more transferrable ideas than what makes a company ready to adopt AI. When it comes to the willingness and the ability to integrate AI into a company strategy and to fruitfully adopt the technology to really see an ROI, what do the companies that do so successfully have in common? What do the companies that are not ready or too fearful to do it have in common? There are probably few companies in the AI vendor space that are aiming to sell AI more ardently into the enterprise than Salesforce, and there are few people that know more about how that process is going than Allison Witherspoon, Senior Director of Product Marketing for Salesforce Einstein, which is their artificial intelligence layer on top of the Salesforce product. We speak to Witherspoon about the telltale signs of a company that understands the use cases of AI in their industry and that have a good chance of driving value with AI. We also talk about the common qualities of companies that might not ready for I adoption. Read our full interview article on Sunday at Emerj.com

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