The Art of Online Business
Episodes
Wide Open Facebook Ad Audience Targeting: The Good, the Bad, and the Results
03 Jan 2025
Contributed by Lukas
Let's talk about broad audience targeting for Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-cou...
7 Keys to Getting All the Course Sales You Want with Mindi Huebner
01 Jan 2025
Contributed by Lukas
We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving...
6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner
30 Dec 2024
Contributed by Lukas
Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key ...
The Best 2024 Ad Strategies That I'll Use in 2025
27 Dec 2024
Contributed by Lukas
Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testi...
Get Found On Google With Laura Jawad
25 Dec 2024
Contributed by Lukas
If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking....
Why You Shouldn't Sleep on SEO Featuring Laura Jawad
23 Dec 2024
Contributed by Lukas
I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly plat...
Before You Boost Your Instagram Post - DO THIS FIRST
20 Dec 2024
Contributed by Lukas
Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re usin...
Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato
18 Dec 2024
Contributed by Lukas
Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online...
V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers
16 Dec 2024
Contributed by Lukas
Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to...
Direct vs. Indirect Visuals: Which Ads Drive More Sales?
13 Dec 2024
Contributed by Lukas
Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of ...
How to Turn Your Newsletter into a Profit-Generating Asset With Dr. Destini Copp
11 Dec 2024
Contributed by Lukas
Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as s...
Earning 6-Figures Teaching Email List Monetization with Dr. Destini Copp
09 Dec 2024
Contributed by Lukas
Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. ...
What to Do If You've Tried Facebook Ads and Lost Money
06 Dec 2024
Contributed by Lukas
We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. Cut your ...
Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight
04 Dec 2024
Contributed by Lukas
Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. Cut you...
Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight
02 Dec 2024
Contributed by Lukas
Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values...
This Funnel Mistake is Draining Your Profits
29 Nov 2024
Contributed by Lukas
Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastical...
Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue
27 Nov 2024
Contributed by Lukas
Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales...
How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue
25 Nov 2024
Contributed by Lukas
Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance busi...
Stop Wasting Ad Spend on Cold Audiences! Smart Launch Targeting Explained
22 Nov 2024
Contributed by Lukas
When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'tr...
Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair
20 Nov 2024
Contributed by Lukas
Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a...
Discovering Purpose and Passion in Business with Kelly Sinclair
18 Nov 2024
Contributed by Lukas
We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to th...
Launching in January 2025? Why You Need To Start Preparing Now.
15 Nov 2024
Contributed by Lukas
Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timel...
Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter
13 Nov 2024
Contributed by Lukas
Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on...
The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter
11 Nov 2024
Contributed by Lukas
Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure l...
Why You Shouldn’t Run Lead Magnet Ads While You’re Launching
08 Nov 2024
Contributed by Lukas
My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your...
How to Make Friends & Sales Everywhere You Go, with Renee Hribar
06 Nov 2024
Contributed by Lukas
Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, lev...
Unleashing Sales Success (1M by Age 25) with Renee Hribar
04 Nov 2024
Contributed by Lukas
We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes wo...
Should You Put Your Meta Pixel On Someone Else’s Website?
01 Nov 2024
Contributed by Lukas
Considering putting your Meta pixel on someone else's website? No Bueno. Don't!While the idea might seem good so you can target more people ...
The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace
30 Oct 2024
Contributed by Lukas
Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside ...
Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist
28 Oct 2024
Contributed by Lukas
Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant rev...
How To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes)
25 Oct 2024
Contributed by Lukas
My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for ...
Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins
23 Oct 2024
Contributed by Lukas
Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%.We’ll cover practical ways to create ...
8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins
21 Oct 2024
Contributed by Lukas
Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing suc...
Signs That Hiring A VA Will Grow Your Business!
18 Oct 2024
Contributed by Lukas
We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you s...
Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg
16 Oct 2024
Contributed by Lukas
Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human. Kinsey also gives a peek i...
Kinsey Soderberg's ChatGPT Hacks for Solving Tech Issues FAST!
14 Oct 2024
Contributed by Lukas
Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by autom...
How to Find the Best Facebook Ads Audiences to Target
11 Oct 2024
Contributed by Lukas
We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences ...
How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes
09 Oct 2024
Contributed by Lukas
Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulti...
Building a 7-Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes
07 Oct 2024
Contributed by Lukas
Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the c...
Key Meta Ads Metrics Every Course Creator Should Track
04 Oct 2024
Contributed by Lukas
My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of clie...
Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey
02 Oct 2024
Contributed by Lukas
Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—s...
Abagail Pumphrey's Journey Turning a Layoff Into A Seven-Figure Success
30 Sep 2024
Contributed by Lukas
Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing...
Beware of Meta Changing Your Ad Settings On You
27 Sep 2024
Contributed by Lukas
I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set fro...
From Stress to Success. Optimizing Business Productivity with Neill Williams
25 Sep 2024
Contributed by Lukas
Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding...
Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey
23 Sep 2024
Contributed by Lukas
Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approac...
Get More People to Actually Use Your Lead Magnet (So You Build More Cred)
20 Sep 2024
Contributed by Lukas
I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because w...
100k A Year With Five Clients How To Scale Your Ad Agency With Brandi Mowles
18 Sep 2024
Contributed by Lukas
Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours...
How Brandi Mowles Made $1M With A One Person Team
16 Sep 2024
Contributed by Lukas
Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic mov...
When is the Right Time To Scale Your Meta Ads and Common Mistakes to Avoid
13 Sep 2024
Contributed by Lukas
My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal...
How to Attract Loyal Clients Without the Hassle with Belinda Weaver
11 Sep 2024
Contributed by Lukas
Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective s...
How She Built A 6-Figure Copywriting Business Featuring Belinda Weaver
09 Sep 2024
Contributed by Lukas
We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professio...
Signs That Your Business Could Be Ready To Run Meta Ads
06 Sep 2024
Contributed by Lukas
My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions ab...
Why Try Pinterest Ads in 2024 with Heather Farris
04 Sep 2024
Contributed by Lukas
After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches ampli...
6-Figures Per Year Teaching Pinterest Marketing - Featuring Heather Farris
02 Sep 2024
Contributed by Lukas
We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest...
Busting Mid-Launch Lulls (+ Other Strategies To Maximize Open Cart)
30 Aug 2024
Contributed by Lukas
In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum g...
How To Launch Like A Pro (Even If You Don’t Have A Huge Team)
28 Aug 2024
Contributed by Lukas
In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down ever...
Set Your Launch Up For Success With A Pre-Launch
26 Aug 2024
Contributed by Lukas
The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist A...
How to Make Your Next Launch the Comeback of 2024
23 Aug 2024
Contributed by Lukas
Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's work...
Building Trust With People That Have Never Heard Of You, With Frannie Wilson
21 Aug 2024
Contributed by Lukas
Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand S...
How She Built An Online Branding Business With Frannie Wilson
19 Aug 2024
Contributed by Lukas
Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar st...
Why You Might Want to Spend Less on Meta Ads For Your Launch
16 Aug 2024
Contributed by Lukas
Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strat...
Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy
14 Aug 2024
Contributed by Lukas
Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on craft...
Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy
12 Aug 2024
Contributed by Lukas
Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off ...
Should You Increase Your Meta Ads Budget For Your Launch?
09 Aug 2024
Contributed by Lukas
I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about o...
Building a Meaningful Life Beyond Money with Jeff Lerner
07 Aug 2024
Contributed by Lukas
Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of...
Jeff Lerner's Journey: Holistic Transformation on the Way to Building a $200 Million Empire
05 Aug 2024
Contributed by Lukas
Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touc...
Increase Your Student Success with a Community Powered Course With Jordan Godbey
02 Aug 2024
Contributed by Lukas
Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert...
Increasing Your Visibility Through Partnerships with Linda Sidhu
31 Jul 2024
Contributed by Lukas
Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into...
From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda Sidhu
29 Jul 2024
Contributed by Lukas
Linda Sidhu, the Quiz Queen and creator of the MixerMind. Joining her MixerMind has easily been the second highest ROI business activity that I'...
Avoid The Biggest Meta Ads Mistakes Course Creators Are Making This Summer
26 Jul 2024
Contributed by Lukas
I cover two groups of mistakes: 1) what to avoid if you're outsourcing your Facebook ad management and 2) for those of you managing your own ads,...
Use YouTube to Funnel High-Quality Leads to Your Business with Melissa Mitchell
24 Jul 2024
Contributed by Lukas
Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your chann...
How She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa Mitchell
22 Jul 2024
Contributed by Lukas
Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notc...
Don't Wait Until the Last Minute to Run Meta Ads
19 Jul 2024
Contributed by Lukas
Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car...
Become the Go-To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa
17 Jul 2024
Contributed by Lukas
Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only...
Get to Know Natalie Koussa, Podcast Tour Strategist & Message Mixologist
15 Jul 2024
Contributed by Lukas
I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting person...
Don’t forget to include this important section on your sales page!
12 Jul 2024
Contributed by Lukas
A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emoti...
The Strategy to get to 30k+ Months with Laura Higgins
10 Jul 2024
Contributed by Lukas
Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected stra...
Get to Know 7-Figure Business Coach, Laura Higgins
08 Jul 2024
Contributed by Lukas
Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business...
5 Daily Non-Negotiables We Do (Personal & Business)
05 Jul 2024
Contributed by Lukas
My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about e...
Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran
03 Jul 2024
Contributed by Lukas
Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore...
Before We Hit Record With Copy Mentor Marisa Corcoran
01 Jul 2024
Contributed by Lukas
Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took ac...
Are Social Shirley's Ads On Point? What My Wife and I Would Change
28 Jun 2024
Contributed by Lukas
My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag ...
Close 100% of Your Discovery Calls with Caryn Gillen
26 Jun 2024
Contributed by Lukas
Caryn has this amazing knack for closing 100% of her discovery calls without really having to sell. In the last 15 minutes she shares that funnel. Bef...
Before We Hit Record With Business and Master Coach, Caryn Gillen
24 Jun 2024
Contributed by Lukas
Caryn helps coaches make their businesses as great as their coaching. We chat about everything from the hidden experiences in coaching that lead to po...
Codie Sanchez's Ads. The Good. The Bad. And The Ugly. My Reaction!
21 Jun 2024
Contributed by Lukas
I'm sharing my thoughts on the good, the bad, and what could be tweaked for better results. From the effectiveness of her ad copy to the strategi...
Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox
19 Jun 2024
Contributed by Lukas
Imagine your business making $1,000 a day while you're on Survivor! Liz Wilcox, the fresh princess of email marketing, is back for another episod...
While Liz Wilcox was competing on Survivor, her business made six figures!
17 Jun 2024
Contributed by Lukas
Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares ...
Do the Sales Girls have too many different ads?
14 Jun 2024
Contributed by Lukas
I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether ...
Instagram Growth Hacks! What Works in 2024 with Holly Hillyer
12 Jun 2024
Contributed by Lukas
Instagram Growth and Scaling Strategist Holly Hillyer talks about how to grow Instagram in 2024. She shared some killer strategies on gaining email 50...
Before We Hit Record with Social Media & Scaling Strategist Holly Hillyer
10 Jun 2024
Contributed by Lukas
We get real about the human side of running an online business. We also talk about the importance of networking, how personal changes can impact your ...
Build Your Money Machine With Mel Abraham
07 Jun 2024
Contributed by Lukas
We focus on building your financial freedom with the guidance of Mel Abraham, author of "Your Money Machine." Mel shares advice on creating ...
Successful Membership Growth & Retention Strategies with Jason Brown
05 Jun 2024
Contributed by Lukas
I welcome back Jason Brown, creator of Power Trade University and the Five-Year Millionaire Movement. He opens up about the strategies behind running ...
Before We Hit Record With Jason Brown, Creator of the Five Year Millionaire Movement
03 Jun 2024
Contributed by Lukas
I have a chat with Jason Brown, the mastermind behind Power Trades University and the Five-Year Millionaire Movement. Jason shares his incredible jour...
What you can learn from Ali Abdaal's Facebook ads. My reactions!
31 May 2024
Contributed by Lukas
I review Ali Abdaal's Facebook ads in real time. This one's heavy on visuals, so while I explain what makes these ads work, you might want t...
How Website Analytics Can Super Charge Your Marketing Efforts With Selena Conmackie
29 May 2024
Contributed by Lukas
I'm thrilled to welcome back Selena Conmackie, your tech bestie, to our podcast. Today, we get into the essentials of website analytics and how t...
Get to Know Digital Strategist Selena Conmackie
27 May 2024
Contributed by Lukas
I get to know Selena Conmackie, a WordPress wizard who's all about serving digital small businesses. We talk about her dual role as a designer ...
What should Facebook ads look like to get the best results?
24 May 2024
Contributed by Lukas
I'm breaking down the anatomy of successful Facebook ads, showing you how to optimize the visual and textual components for maximum impact. Check...
Video Strategy That Unlocks Sales With Ben Amos
22 May 2024
Contributed by Lukas
Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insight...
Before We Hit Record with Video Strategist Ben Amos
20 May 2024
Contributed by Lukas
Join me as I catch up with Ben Amos, a former coaching student who's now an expert in video marketing. We reminisce about our first meeting and ...
Should I Use The Cost Per Click Metric When Budgeting For Facebook Ads
17 May 2024
Contributed by Lukas
I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. You'...