The Art of Online Business
Episodes
Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister
15 May 2024
Contributed by Lukas
Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic...
Before We Hit Record With Nomad Copy Agency Founder Samantha Burmeister
13 May 2024
Contributed by Lukas
Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with runn...
Don't Boost Instagram Posts. Do This Instead.
10 May 2024
Contributed by Lukas
iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that you can do inside of Facebook Ad Ma...
Use Minimalist Marketing & The Oprah Effect To Grow Your Business With TaVona Denise
08 May 2024
Contributed by Lukas
I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. ...
Before We Hit Record With TaVona Denise, Business Strategist & Master Certified Life Coach
06 May 2024
Contributed by Lukas
I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist. Cut your lead gen costs in HALF with my $37 mini...
What Ad Creative Is Working Best For My Clients Right Now
03 May 2024
Contributed by Lukas
In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from you...
Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson
01 May 2024
Contributed by Lukas
In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight....
Before We Hit Record With Sales & Offer Coach, Tracie Patterson
29 Apr 2024
Contributed by Lukas
In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our ...
Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns
26 Apr 2024
Contributed by Lukas
I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a cl...
How To Turn ChatGPT Into A Swiss Army Knife
24 Apr 2024
Contributed by Lukas
In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e. how to guide ChatGPT using the RAC...
Get to know AI Optimization Coach John Mendez
22 Apr 2024
Contributed by Lukas
In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal developm...
How the Chinese Dish 'Tiger Skin Peppers' Can Help Your Facebook Ads
19 Apr 2024
Contributed by Lukas
In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to t...
The Best High-ROI Business Activities with Dallas Travers
17 Apr 2024
Contributed by Lukas
In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with v...
Before We Hit Record with Dallas Travers - Sales, Marketing & Business Coach
15 Apr 2024
Contributed by Lukas
In this Before We Hit Record episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experie...
Which Kind Of Facebook Ads Campaigns Should You Run (And When)?
12 Apr 2024
Contributed by Lukas
Subscribe to The Art of Online Business’s YouTube Channel to see this episode. I dive into the best ad objectives to use in Facebook Ad Manager for ...
Executing Brilliant Business Ideas - with Partnership & Profit Strategist Roberto Candelaria
10 Apr 2024
Contributed by Lukas
In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and...
Get to Know Partnership & Profit Strategist Roberto Candelaria
08 Apr 2024
Contributed by Lukas
Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two on...
Membership Cheat Codes With Stu Mclaren
05 Apr 2024
Contributed by Lukas
In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyro...
Why Testing Isn't Working
03 Apr 2024
Contributed by Lukas
I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again." ...
The Joy Of Being Wrong
29 Mar 2024
Contributed by Lukas
In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book ...
Cookies going away so will the Meta ads won't work–AGAIN???
27 Mar 2024
Contributed by Lukas
In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring ...
You Owe It To Yourself To Test These Facebook Ads Audiences FIRST
22 Mar 2024
Contributed by Lukas
These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for anothe...
Install the Meta Pixel on your website NOW!
20 Mar 2024
Contributed by Lukas
Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance ...
What To Do When Your Offer Isn't Selling—Real Talk
15 Mar 2024
Contributed by Lukas
In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall...
Building Your Online Business When Organic Traffic Becomes Undependable
13 Mar 2024
Contributed by Lukas
Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic? I discuss the challenges of relying solely ...
Time Tracking Means Business Growth?
08 Mar 2024
Contributed by Lukas
In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. This exercise (re...
My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips
06 Mar 2024
Contributed by Lukas
In this episode, I share the exact software my team and I use to produce the podcast, from recording, to editing the long form audio and YouTube ver...
Two metrics you MUST know if you’re running FB ads to your launch
01 Mar 2024
Contributed by Lukas
In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your ...
What doing the 100 Days to $100k Revenue Months Challenge Taught Me
28 Feb 2024
Contributed by Lukas
In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating persona...
Are you making this launch funnel mistake?
23 Feb 2024
Contributed by Lukas
In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their l...
Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou
21 Feb 2024
Contributed by Lukas
In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the im...
One Thing That’s Working Right Now With Facebook Ads
16 Feb 2024
Contributed by Lukas
In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and...
Behind the Scenes of Outsourcing My New Website Design to the Philippines with Archie Alibasa
14 Feb 2024
Contributed by Lukas
In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication st...
Why Worldwide Facebook Ad Targeting Will Waste All Your Money
09 Feb 2024
Contributed by Lukas
In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received i...
Have A Quiz? Avoid This Mistake That's Hurting Your Sales
07 Feb 2024
Contributed by Lukas
Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel...
Why this organic quiz funnel makes $767 per lead.
02 Feb 2024
Contributed by Lukas
In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion...
My Website Makeover: Building a Business Website That Wows w/ Archie
31 Jan 2024
Contributed by Lukas
In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie,...
Avoid these sales page and checkout page mistakes especially if you host on Wordpress
26 Jan 2024
Contributed by Lukas
In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importa...
The Five Lightbulbs: Simple But Potent Marketing That Sells with Billy Broas
24 Jan 2024
Contributed by Lukas
Are you ready to illuminate your marketing strategy? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit...
Avoid wasting money. Scale Facebook Ads Like I do.
19 Jan 2024
Contributed by Lukas
In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize ...
Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan
17 Jan 2024
Contributed by Lukas
Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that res...
Should One Email Have More Than One Call To Action?
12 Jan 2024
Contributed by Lukas
Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rat...
Are You Infusing Your Passion Into Your Business?
10 Jan 2024
Contributed by Lukas
In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about...
Funnel Reaction: Create with Leanne's Clarity Workshop
05 Jan 2024
Contributed by Lukas
Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth i...
Is running Facebook ads to your blog worth it?
03 Jan 2024
Contributed by Lukas
Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment? The answer lies within the strateg...
Funnel Review - The System RX's Funnel Mistakes Masterclass
29 Dec 2023
Contributed by Lukas
It's time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The...
How Collabs Can Explode Your Business Growth with Jordan Gill
27 Dec 2023
Contributed by Lukas
In this episode, we're joined by the insightful Jordan Gill, CEO of Systems Saved Me, who has elevated collaboration into a powerful leveraged ma...
Are Facebook Ads worth my time and money to even consider?
22 Dec 2023
Contributed by Lukas
Explore the value of Facebook ads for your business goals! Join us as we discuss key considerations before diving into Facebook ads, validate your pro...
Unlock More Sales: Webinar & Discovery Call Pro Tips With The Sales Evangelist, Donald Kelly
20 Dec 2023
Contributed by Lukas
Are you ready to unlock the secrets to boosting your sales through webinars and discovery calls? Join us in this episode as we dive deep into the worl...
How I Write Sales Emails for My Online Course With ChatGPT
15 Dec 2023
Contributed by Lukas
I walk you step by step through the exact ChatGPT prompts I use for crafting effective sales emails so you can do the same for yourself... and save LO...
Keenya Kelly’s Short Form Video Secrets!
13 Dec 2023
Contributed by Lukas
In this episode, short-form video marketing expert Keenya Kelly shares her best tips on how to leverage short-form videos on different platforms for...
Avoid These Easy To Fix Sales Page Mistakes
08 Dec 2023
Contributed by Lukas
In today’s episode, we delve into a crucial yet often overlooked aspect of online business success: crafting an effective sales page. Kwadwo reveals...
It's Time For Rick To Say Farewell And Pass The Baton
06 Dec 2023
Contributed by Lukas
This episode marks a significant transition, as Rick says farewell as co-host and shares his new direction before passing the baton to Kwadwo. ...
My Top 4 Lessons Learned From Creating 3 Courses in Less Than 2 Months
04 Dec 2023
Contributed by Lukas
In this episode, [QUĀY.jo] reveals 4 valuable insights for online course creators, discussing key lessons he wishes he had learned at the beginning o...
Are You Making It Easy for Your Webinar Registrants to Watch Your Webinar?
01 Dec 2023
Contributed by Lukas
In today's episode, I dive into the secrets of maximizing webinar registrants' engagement by evaluating a real-life case study with my clien...
The Art of the (AI) Transition
29 Nov 2023
Contributed by Lukas
In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; h...
5 Online Strategies That Changed The Game For Me
24 Nov 2023
Contributed by Lukas
Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach a...
Leverage Social Proof to Boost Sales & Long-Term Brand Success with Brittany Herzberg
22 Nov 2023
Contributed by Lukas
Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success? We're thrilled to welcome back social ...
Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel
17 Nov 2023
Contributed by Lukas
Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve...
How To Reduce Your Ad Costs by 40% or More
15 Nov 2023
Contributed by Lukas
In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll expl...
The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review
10 Nov 2023
Contributed by Lukas
In this episode, I take an in-depth look at Sean Cannell's 5-Day YouTube 1K Challenge funnel, analyzing each step of the registration process, up...
Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes
08 Nov 2023
Contributed by Lukas
As your business grows, so do the demands on your time and energy. The very thing you've nurtured and cultivated now requires more than just you...
Karin Carr's 11x ROI Evergreen Funnel Webinar Review
03 Nov 2023
Contributed by Lukas
Is your webinar content missing the magic touch that converts cold prospects into hot sales? Find out how Karin Carr generates over 11x ROI with her ...
Case Study: How Kwadwo Sold Out His Founding Member Course Launch
01 Nov 2023
Contributed by Lukas
In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead gen...
Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11
27 Oct 2023
Contributed by Lukas
In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a re...
My 30-Minute Challenge: How to Use ChatGPT to Write a Full Sales Page
25 Oct 2023
Contributed by Lukas
Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?For online course creators, this is huge! It’s not ...
Funnel Fix Friday - Karin Carr's Evergreen Funnel Turns Every Dollar into $11 pt. 1
20 Oct 2023
Contributed by Lukas
Evergreen webinar funnels are a challenge for many online course creators. Designing a high converting landing page and troubleshooting all the other ...
From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day
18 Oct 2023
Contributed by Lukas
Have you ever faced a major setback in your business? A moment that forces you to reevaluate how you're spending your time and resources? ...
The True Cost Of Not Delegating In Your Business
13 Oct 2023
Contributed by Lukas
Many of us, online course creators, grapple with the fear of delegation. Cut your lead gen costs in HALF with my $37 mini-course–...
Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton
11 Oct 2023
Contributed by Lukas
The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon? Cut your lead g...
Funnel Fix Fridays - New Series, Fresh Insights to Fast-Track Your Success
06 Oct 2023
Contributed by Lukas
As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches. Cut ...
Overcoming Perfectionism to Thrive in Business and Life | w/ Nicole Baker Holleman
04 Oct 2023
Contributed by Lukas
Perfectionism is a double-edged sword. On one hand, it can drive us to excel and strive for excellence in our personal and professional lives. On th...
Is Loyalty Holding You Back?
29 Sep 2023
Contributed by Lukas
Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impa...
The Secrets to 15-Hour Work Weeks & 6-Figure Years | w/ Jill Wise
27 Sep 2023
Contributed by Lukas
Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a pr...
Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl
22 Sep 2023
Contributed by Lukas
On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the fie...
Redefining Efficiency In Your Business: AI Workflows and Automation Ideas
20 Sep 2023
Contributed by Lukas
Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? Cut your lead ...
The Art of Prompting ChatGPT: Craft Prompts Like a Pro
15 Sep 2023
Contributed by Lukas
Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like C...
Facebook Ads Q&A: Answering Your Top Ads Questions
13 Sep 2023
Contributed by Lukas
Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook...
Get to Know Kwadwo [QUĀY.jo] The New Cohost
11 Sep 2023
Contributed by Lukas
As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insig...
9 Lessons I Learned While On Sabbatical + New Co-Host!
08 Sep 2023
Contributed by Lukas
After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you. Cut your lead gen ...
The Hidden SEO Trick That Can Double Your Email List | w/ Laura Abolos
06 Sep 2023
Contributed by Lukas
You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately,...
Turning Small Launches into Big Wins: The Affiliate Method to 7x Your Course Revenue | w/ Laura Sprinkle
30 Aug 2023
Contributed by Lukas
You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just...
How to Powerfully Attract Clients and Articulate Your Value When You Speak | w/ Heather Sager
23 Aug 2023
Contributed by Lukas
Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typic...
3 Steps To Fix Your Funnel & Make More $$ The Next Time You Launch + Mind-Blowing Case Studies | w/ Brittany McBean
16 Aug 2023
Contributed by Lukas
Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and l...
What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton
09 Aug 2023
Contributed by Lukas
While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve ...
Little Known SEO Tips to Increase Traffic to Your Site | w/Laura Peters
02 Aug 2023
Contributed by Lukas
Hey there! Welcome back to another exciting episode of “The Art of Online Business”. Cut your lead gen costs in HALF with my ...
Embrace the Chaos: Navigating Team and Leadership Challenges | w/Katrina Ubell
26 Jul 2023
Contributed by Lukas
Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. Cut your lead gen...
PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou
19 Jul 2023
Contributed by Lukas
Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood r...
How She's Getting < $5 Leads for Her LIVE Launches | w/ Neill Williams
12 Jul 2023
Contributed by Lukas
Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, w...
Embracing the Muck
05 Jul 2023
Contributed by Lukas
In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and di...
The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran
28 Jun 2023
Contributed by Lukas
Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a success...
Stuck in Neutral: The Hidden Dangers of Holding on to an Employee for Too Long
21 Jun 2023
Contributed by Lukas
Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing...
Safeguard Your Success: Essential Legal Tips For Each Stage of Your Online Business | w/ Braden Drake
14 Jun 2023
Contributed by Lukas
Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attor...
How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie
07 Jun 2023
Contributed by Lukas
Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Bouti...
Google Analytics 4: What You Need to Know/Do About It | w/ Kwadwo Sampany-Kessie
31 May 2023
Contributed by Lukas
Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analyt...
The Family First Entrepreneur | w/Steve Chou
24 May 2023
Contributed by Lukas
Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, &...
Facebook/IG Ads: How Do You Know When You're Ready to Scale? | w/ Kwadwo Sampany-Kessie
17 May 2023
Contributed by Lukas
In this episode of The Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebo...
What This AI Expert Is REALLY Excited About for Businesses | w/ Rachel Woods
10 May 2023
Contributed by Lukas
Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook a...
Introducing PickRicksBrain AI: Get Coaching from Me 24/7/365!
03 May 2023
Contributed by Lukas
As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful onlin...
What's Working RIGHT NOW With Facebook Ads | w/ Kwadwo Sampany-Kessie
28 Apr 2023
Contributed by Lukas
Let’s talk Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Busines...