People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia.In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, the leading beauty brand in Colombia. Together, they unpack the unintended benefits of backlash and controversy, and how relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an influencer,” how world-building and community replaced traditional marketing, why controversy can accelerate trust instead of destroy it, and what most founders get wrong about pricing, launches, and public opinion.This episode is a masterclass in building a meaningful brand that breaks through.

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