Show notes
Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode Welcome to the Driven Female Entrepreneur Podcast! It's the third week of our International Men's Month Special where I've invited four inspiring men onto the show. In this episode I speak with Tony Johnston, an Emmy Award-Winning journalist, digital content producer, and the Founding Director of Tony Johnston Media Tony was first exposed to journalists at a young age through his father, who worked in the publishing sector. This inspired him towards the path of becoming a journalist himself. He subsequently began working with Australian broadcast businesses, which led him to Switzerland where he got the chance to work for SwissInfo and World Radio Switzerland. After a few years of finding where he fits and finding his rhythm, an opportunity finally came up where he could start doing his own thing. This is when he started his own business. Now, he produces material of the highest calibre and helps Swiss enterprises, NGOs, and other global corporations generate powerful content that will enthral and inspire their target audiences through the power of storytelling. Don't miss this episode as Tony talks about his journey and the reason it's crucial to always begin with a story that will effectively, succinctly, and compellingly communicate your key message before taking any action. "Stories are how we connect, it's how we make sense of the world. This is what makes them so powerful." -Tony Johnston Highlights In this value-packed episode you'll learn: How to identify the distinctive quality about yourself that will captivate people. The significance of tapping into your own professional and personal life experience. An approach to being prepared while retaining spontaneity. How to build your self-confidence so you can tell your story. A manageable way to use your story to produce something good. The importance of limiting the number of your key messages to keep your story concise. "Storytelling can be a very powerful way of sharing your experience and demonstrating through example." -Tony Johnston About Tony As an intuitive media all-rounder, Tony has been fortunate to have worked across a broad range of studio, location and event-based television, radio programs and online projects. From content creation, corporate video, moderating events, media training, script writing and social media campaigns. Over his career, Tony has enjoyed an incredible variety of multimedia experiences on award-winning domestic and international programs. I hosted the arrival of the Sydney 2000 Olympic flame, broadcast from the top of an active volcano in the South Pacific and created Bully Free®, a leading anti-bullying education program. Passionate about Switzerland, Sustainable Innovation, Clean Energy, Organics, Human Rights and Australian Aboriginal Culture. Tony lives to share stories that make a positive difference in our world. Connect with Tony Website LinkedIn Twitter Instagram Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!