Show notes
Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Sarah Santacroce, a Conscious Business Coach and the Humane Marketing Circle Community Host. With more than a decade of experience in the business world, Sarah recognised a need for a more compassionate approach, which led her to embark on a transformative journey. She found herself at odds with the aggressive and often impersonal marketing approaches that were prevalent in the industry. The world of business and marketing was evolving rapidly, and she felt there had to be a better way. This internal conflict and her desire to make a positive change pushed her to challenge the status quo. Now, Sarah works tirelessly to encourage heart-centred entrepreneurs to reconsider their marketing strategies. She provides them with the permission to embrace their unique style and incorporate empathy and kindness into their business practices. As the host of "The Humane Marketing Podcast" and the author of two books, she shares her insights, wisdom, and guidance to help others in their journey to create a more authentic and humane connection with their audience. Don't miss this episode as Sarah shares her transformation from a LinkedIn consultant to a compassionate marketing advocate. Gain valuable insights on infusing empathy and kindness into your business, challenging established marketing norms, and fostering a more authentic connection with your audience. Stay tuned until the end of the episode to hear about the landing page challenge that our host is running this month. It's a conversation you won't want to miss! "It's good to come from empathy. It's good to come from the heart, but when it comes to sales we also need to address the mind." - Sarah Santacroce Highlights In this value-packed episode you'll learn: The power of authentic networking. A gentler but impactful alternative to sales funnels How to embrace responsible and conscious marketing. A manageable way to enhance client empowerment with signposts. The importance of shifting marketing intentions. How to balance empathy and perspective in sales. "In this new humane approach to marketing, authenticity shines. Bring more of yourself into your strategies, blurring the lines between business and personal, even embracing spirituality." - Sarah Santacroce About Sarah Twelve years of running an online LinkedIn consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name, Sarah is currently working on a book to inspire heart-centred entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she's not working, she loves adventure & travelling, yoga & nature walks or hanging out with her family. Connect with Sarah Website Linkedin Facebook Twitter Podcast Access your Free Training (as mentioned in the show) The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, don't miss this masterclass: Access your Free Training and Attract your Next Dream Client Here Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com