Show notes
Do events feature in your marketing plan? Shay believes they should as they give you a unique way to add value for your audience, and move them quickly along their path to become your next client. And creating valuable events can be easier than you might think! Welcome to the Art of Value Whispering podcast In this episode, I'm joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions. Shay's business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz's upcoming Women's Conference. She said 'Yes!' and the rest is history! obliged and that was her official induction into the world of events production. Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience. Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business. "Events is one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat In this Week's Episode... In this episode, you will learn: Why you always need a Call to Action What it mean to 'leverage' your events The five phases of events to scale your business At what point events make sense for your business Why having a profit plan is crucial in hosting events that grow your business The key to continued personal growth for entrepreneurs The 17 events to consider for your business growth Shay's 17 Types of Marketing Event: 90 minute workshop Summit Retreat Mastermind One-day sales and enrolment event Three day sales and enrolment events Seminars Podcasts Facebook Lives Instagram Lives Clubhouse Rooms Meetups Conferences Challenges Hackathons Conventions Trade shows "Any event that we're doing, we have to take a look at why we're doing it, what is the purpose and intention and what is the promise of that event in order to support the audience" - Shay Wheat About Shay Wheat Shay Wheat is a Certified Event Producer™ and Creator of popular programs such as "The Powerful Event Process", "The Ultimate Event Planner Certification Program", and CEO of Grace & Ease Productions, Inc. Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event. Connect with Shay Website LinkedIn Free tool: Access Shay's 5 Phases of Events Tool Podcast: Listen to Melitta on Shay Wheat's podcast: Creating Powerful Impact Join the Magnetic Messages Challenge: Starts 22 April Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values? In the free 4-day Magnetic Messages Challenge you'll do this and so much more! Over 4-days you'll learn exactly how to: ⭐ Communicate Your True Value 🚀 Attract Your Dream Clients with Messages that resonate deeply 📖 Create Connection with the power of Storytelling 💡 Get Consistent with an easy to manage Content Plan With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'. Challenge starts Monday 22 April 2024! You can learn more and register for this free 4-day challenge here About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here. Connect with Melitta Website Facebook Linkedin Twitter YouTube Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Dream Clients Club You May Also Enjoy... Networking with Confidence 15-Years in Business: The Game-Changing Power of Mindset How to have a Better Relationship with Money and Wealth with Anwin Mbah What really works for Women in Business, with Elaine Slatter What to wear as the Face of Your Business with Sarah Gray More Podcast Episodes