How to Get Featured in the Media (even if nobody knows who you are) with guest, Jo Swann

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Previously titled “Daring to Be Seen in the Media” — renamed by the publisher on Aug 19, 2026

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Recorded24 Jun 2026

Publisherdrivenfemaleentrepreneur.libsyn.com ↗

Handlerec:19041813

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🎙️Daring to Be Seen in the Media with Jo Swann | The Art of Value Whispering Podcast (episode 310) What if the thing holding you back isn't a lack of experience, expertise, or confidence? What if it's simply the belief that you're not ready yet? Many talented entrepreneurs spend years waiting for the right moment to put themselves forward. Waiting until they have more experience. More clients. More confidence. More proof that they're good enough. But while they're waiting, the people who need their help struggle to find them. In this episode of The Art of Value Whispering Podcast, I'm joined by PR expert and author Joe Swan to explore why so many brilliant business owners stay hidden, and what it really takes to become visible in a way that feels authentic and aligned. Joe shares her journey from corporate life to founding Chocolate PR, along with the mindset shifts that help entrepreneurs stop undervaluing their expertise and start sharing their message with confidence. This conversation isn't really about PR. It's about recognising your value. Trusting your experience. And understanding that visibility isn't about becoming the loudest voice in the room. It's about helping the right people find you. Join us as we explore the hidden cost of staying invisible, why your story matters more than you think, and how to stop waiting for permission to step forward. 💡 WHAT YOU'LL LEARN IN THIS EPISODE Why so many experienced entrepreneurs underestimate their expertise The surprising reason your story matters more than your credentials How to become visible without feeling pushy or self-promotional Why confidence often comes after action, not before it What journalists are really looking for when they feature experts Why local media can be the perfect place to start building visibility The mindset shift that makes self-promotion feel more authentic Why waiting until you're ready may be costing you opportunities ************************************************ 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to The Art of Value Whispering Podcast on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Welcome & why more women need to be seen in the media 02:15 – Why Joe founded Chocolate PR and left corporate life behind 07:40 – How the media landscape has changed and where opportunities exist today 12:10 – What PR really is (and why it's more powerful than advertising) 16:30 – Why talented women struggle to put themselves forward 20:00 – The mindset shift from self-promotion to service 25:00 – Finding your authentic voice as a business owner 33:15 – Why visibility and confidence are both journeys 38:00 – Are you already press-worthy? 41:00 – Why your story matters more than you think 46:00 – Can you be seen as an expert before you're established? 50:00 – Where to start with PR and building media relationships 53:00 – Why waiting until you're ready is holding you back 56:00 – Joe's AI Bio Builder, book and final advice ************************************************ Purchase my new book Purchase my brand new book: Value Whispering: The Smarter Way to Market Your Small Business https://valuewhisperingbook.com ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a0b0d22-ea70-8393-9c5f-d34ed0523da9-4" data-turn-id-container= "request-6a0b0d22-ea70-8393-9c5f-d34ed0523da9-4" data-testid= "conversation-turn-24" data-scroll-anchor="false" data-turn= "assistant" #podcast #productivity #businessgrowth #valuewhispering #entrepreneurship #smallbusiness #businessowner #productivitytips #worklifebalance #businesscoach #introvertedentrepreneur #mindset #businessstrategy #solopreneur #femaleentrepreneur #sustainablebusiness #focus #timemanagement #energymanagement #businesssuccess #PR

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