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* New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool Rethinking Growth: How to Scale Without Sacrifice Have you ever considered scaling to seven figures and thought: 'I couldn't do that,' or 'That would cost me too much?' More hours. More stress. More sacrifice. It's this belief that keeps so many women playing small. They remain convinced that bigger growth must come at the expense of their freedom, their family, or their wellbeing. But Fabienne Fredrickson, founder of Boldheart and author of The Leveraged Business believes differently. In this episode of The Brilliant Business Book Festival, she shares how female entrepreneurs can move from six to seven figures with ease — not by working harder, but by leveraging smarter. This episode is a must-listen if you've ever dreamed of expanding your business, but worried it would mean losing yourself in the process. Prefer to WATCH? https://www.youtube.com/@melittacampbell "To grow, you don't need to work more — you need to work less, and leverage more." – Fabienne Fredrickson The Feminine Way to Scale When Fabienne first left corporate, she quickly realised that the typical "success formulas" didn't fit. The traditional models — hustle harder, outwork the competition, close sales with rigid scripts — felt heavy, masculine, and misaligned. And yet, she also knew that ignoring growth wasn't an option. So she chose a different path. Instead of chasing every tactic, Fabienne focused on what truly worked, cutting away the 80% that drained time and energy. Over time, she developed a distinctly feminine way of scaling — one that honours rest, values alignment, and creates space for life outside of business. The Eight Leverage Activators for Sustainable Growth Her book outlines eight "activators" that, like switches in a dark room, bring clarity and momentum as you flip them on. These are: 1. Leverage Your Team – Build and trust a team that takes work off your plate so you can focus on growth rather than doing everything yourself. 2. Leverage Your Systems – Put in place documented processes so the business can run smoothly even when you're not directly involved. 3. Leverage Your Time – Be strategic about how you spend your hours, limiting low-value work and protecting time for high-impact tasks. 4. Leverage Your Business Model – Shift from doing everything yourself to one-to-many models or other scalable designs so revenue isn't tightly tied to your hours. 5. Leverage Your Marketing – Build omnipresent, automated or semi-automated marketing so leads come without you personally doing every outreach. 6. Leverage Your Accountability – Create external structures or supports (mentors, peers, boards etc.) that help keep you on track and responsible for progress. 7. Leverage Your Differentiation – Clarify what makes you unique and position that strongly so you attract clients who value you, not just any client. 8. Leverage Your Lifestyle – Design your business around the life you want rather than letting business demands dictate your personal time. The common lesson between these activators is that sustainable growth happens when you work less, but smarter, and when you trust others (and yourself) to hold more. "Scaling is not about hustle; it's about shifting your identity to receive more with ease." – Fabienne Fredrickson Mindset Before Strategy Fabienne highlighted that that business growth begins with identity, not tactics. The mindset that carries you to six figures will not take you to seven. To step into that next level, you need to: Believe it's possible for you, not just for others. Strengthen your capacity to receive more. Let go of hyper-independence and embrace support. And the fastest way to build that belief? Surround yourself with women who've already done it. Evidence and community reshape what you see as possible — and allow you to claim more for yourself. Redefining Ambition Scaling doesn't mean sacrificing. It means designing a business that sustains you instead of drains you. A business where evenings and weekends are yours. A business where freedom and growth go hand in hand. As Fabienne reminds us, when you leverage wisely and shift your mindset, expansion can feel natural, aligned, and deeply nourishing. If you've ever secretly thought, "I'd love to reach seven figures, but not at the cost of my life," in this episode, Fabienne shows you a different way forward. A Final Thought to Reflect On Scaling isn't about chasing more — it's about choosing differently. The moment you stop trying to do everything and start focusing on the few things that truly move the needle, your business (and your life) begin to expand. So, instead of asking "How much harder do I need to work?" try asking "How much more can I allow?" Because the future you're dreaming of doesn't require more sacrifice. It requires more space, more trust, and more you. Want to explore what this could look like for you? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta About Fabienne For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year while increasing their time off to enjoy lives they love. Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three children at home, while taking 14 weeks of unplugged vacations each year. It is proven to work. Fabienne's revolutionary book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7 Figures (and Get Your Life Back) is the new definitive roadmap on how she's done it with heart and how you can too, without sacrificing your life. You can get a free copy of the book at TheLeveragedBusinessBook.com, and you can find her at Boldheart.com and on social media channels. Read Fabienne's Book: The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7 Figures (and Get Your Life Back) Connect with Fabienne Website LinkedIn About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of the Dream Clients Club. Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Learn more about working with Melitta here Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora You May Also Enjoy... Uncaged: A Good Girl's Journey to Reinvention The Business of Stories How to Raise Your Visibility on LinkedIn Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Podcast Episodes