You Missed the Mark on the Wine Industry — Jeanine vs. Hydro Flask Pt. 3
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Why did Jeanine need a cooler that lasts 12‑15 hours for desert drives?
Welcome. Welcome to the best five-minute wine podcast with Forrest
Cali. It's just a regular soft sided cooler bag that's tall enough. It's about sixteen and a half inches tall to hold the bags. This way I did want to make a collapsible one to for better storage for boats and RVs, but that idea was not gonna work. It just was not gonna be able to hold the temperature of the ice packs to remain chilled for a long period of time. So that's where some of my stubbornness had to give up and listen to an actual engineer who knew what he was talking about. So
so you had to give that up, but so the goal was to achieve a certain time frame, at least uh X amount of hours that you wanted to keep the temperature optimum?
Correct. I would have liked to have kept them chilled for at least twelve to fifteen hours. We have a second home in Albuquerque, so we drive through the desert heat a lot. And I love black vehicles, so my cars are always dark to begin with. So there's another element to put heat against wine.
How did the 12‑pack cooler prove it could keep wine chilled for 24+ hours?
And when the whole product came together with the engineer. And my ideas and the development of the cooler bag and the ice packs. The 12-pack will actually hold for up to 24 hours and longer. And the six-pack bag is for quick trips, picnics at the park, concerts in the park, day trips to the beach, whatever. And the six-pack will hold up to six to eight. hours as long as you have good lid integrity, meaning you keep the things zipped up, it'll keep the heat out. So but those aren't for long travel as much as I have tested the 12 pack in the back of my truck with a cover to create a complete heat entrapment. The wine stayed chilled for a 12 hour drive. From um Orange County, California to Albuquerque.
Beautiful drive. Been drive many times. And when you're putting this product together, isn't it amazing how many people come out of the woodwork and try to suggest ideas and things of Oh, did you think about this? And it's like, Oh my gosh, you're playing checkers and I'm playing chess here.
What limitations forced Jeanine to abandon a collapsible design?
A hundred percent and not only people have great ideas and suggestions, I said, then why aren't you up at three o'clock in the morning talking to the manufacturer doing this? Yeah. Because I was over everybody being a genius all of a sudden and wanting to make corrections and changes. And I'm like, did you not think I might have thought about that? And do you not think I may have realized that wasn't gonna work? My biggest one is I love when people ask me, Why don't you make a three pack or a two pack? And I said, Because the ice pack hold the chill that long. Plenty of bags you can buy on the market for a two pack. If you're going to dinner, grab a two pack bag. I have some of the soft bags, of course.
I take those to dinner so I don't look like a raging alcoholic when I walk into the restaurant with two or three bottles in my hand. But I don't need an ice pack system for that.
Why does Jeanine reject two‑pack and three‑pack ice‑pack bags for wine trips?
I need an ice pack system for why was gonna be in the heat. Where I could leave my wine in a car and not rush from winery to winery. My husband didn't like schlepping wine from winery to winery. Every time I bought three, six or nine or twelve bottles, and then we go tasting at the next winery, and he's like, I'm not gonna bring these bottles into the winery, and I'm not gonna leave the wine in the car. And this was not a good Relationship. This was not working for me.
Exactly. Oh, that's funny. And it would be that would be the best if you were a mule, that would be the best job you could have to be Janine's blind mule.
I love it. I totally needed one but he quit. So I had to bring in the Arctic penguin team and they're they're awesome.
What problem does the ‘wine mule’ solve for winery tasting tours?
Is there any other uh ideas out there that uh 'cause that was fascinating, that with the people suggesting that, was there any other ones that they were um I I don't only want to get into the logo 'cause every time I mess with my logo somebody's got Well is this then it's like Oh, stop. Um
Oh yes. I've been told the logo is oversaturated in the market. I have been told, you know, the redesign of the bag should be this and better.
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Chapters
6 chapters
1
Why did Jeanine need a cooler that lasts 12‑15 hours for desert drives?
0:04–1:19
2
How did the 12‑pack cooler prove it could keep wine chilled for 24+ hours?
1:19–2:35
3
What limitations forced Jeanine to abandon a collapsible design?
2:35–3:32
4
Why does Jeanine reject two‑pack and three‑pack ice‑pack bags for wine trips?
3:32–4:34
5
What problem does the ‘wine mule’ solve for winery tasting tours?
4:34–5:48
6
Why did Hydro Flask’s Travis Rosbach ask why Jeanine rebuilt the whole cooler instead of selling ice packs?
5:48–6:59
Speakers
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