Margaret Rudkin’s family was in crisis. The Great Depression cleaned out their finances, her husband was bedridden after an accident, and her son was suffering from crippling allergies. Things were looking grim… until Margaret invented a revolutionary wheat bread, and built a baked-goods empire named for the tree in her front yard: Pepperidge Farm. A visionary businesswoman, Margaret’s talents extended way beyond the kitchen. She grew her company by haggling sweet deals for new Pepperidge Farm products—including a certain baked cracker from Switzerland shaped like a tiny fish. Learn the incredible story of how Pepperidge Farm evolved Goldfish from romantic birthday gift, to Julia Child’s favorite appetizer, to a billion-dollar brand embraced by little kids and Gen-Z alike. Here’s why Goldfish Crackers are the best idea yet. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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