The Best Idea Yet

podcast

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s ...

#192 US · Business 52 recordings 2024 → today Weekly updated Sep 30, 2025
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21–40 of 52
🌎 Google Maps: The *Actual* ‘Everything App’ | 31 contributed by Lukas · May 13, 2025
🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral | 30 contributed by Lukas · May 6, 2025
🥤Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed | 29 contributed by Lukas · Apr 29, 2025
🐢Teenage Mutant Ninja Turtles: The “Dumbest” Best Idea Yet | 28 contributed by Lukas · Apr 22, 2025
🔫Super Soaker: Invented by a Rocket Scientist (Literally) | 27 contributed by Lukas · Apr 15, 2025
🐣 Peeps: A Backroom Marshmallow Mystery | 26 contributed by Lukas · Apr 8, 2025
📱iPhone: The Device Steve Jobs Didn’t Want to Build | 25 contributed by Lukas · Apr 1, 2025
🧀 Goldfish Crackers: The Most Romantic Snack | 24 contributed by Lukas · Mar 25, 2025
📺 MTV: How Video Killed the Radio Star | 23 contributed by Lukas · Mar 18, 2025
🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever | 22 contributed by Lukas · Mar 11, 2025
🌮 Doritos Locos Tacos: The Cheesy Mashup That Saved Taco Bell | 21 contributed by Lukas · Mar 4, 2025
🌇 Sesame Street: The Trojan Horse Of TV | 20 contributed by Lukas · Feb 25, 2025
🏔️ Patagonia Fleece: The Billion Dollar Toilet Seat Cover | 19 contributed by Lukas · Feb 18, 2025
🍦Ben & Jerry’s Phish Food: A Collab Born in an Old Gas Station | 18 contributed by Lukas · Feb 11, 2025
🎩 Monopoly: The Shocking Scandal Behind the World’s Favorite Game | 17 contributed by Lukas · Feb 4, 2025
⚡ Red Bull: How The World Got Its Wiiings | 16 contributed by Lukas · Jan 28, 2025
🎸 Fender Stratocaster: The Guitar That Invented Rock & Roll | 15 contributed by Lukas · Jan 21, 2025
🥜 Reese’s PB Cups: From Frog Salesman to Candy Mogul | 14 contributed by Lukas · Jan 14, 2025
🐂 Oregon Trail: Tricking Kids into Liking School Since 1971 | 13 contributed by Lukas · Jan 7, 2025
⌚ Swatch: The $40 Watch that Saved Switerzland | 12 contributed by Lukas · Dec 31, 2024
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#192 Business · United States

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The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-...

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