The Best One Yet
🎅 “Claus Industries'' — Santa’s $12 Trillion biz. The Dow is dumb. Budweiser’s sister strategy.
Fri, 20 Dec 2024
The stock market just had its worst week of 2024… we explain what determines stocks in 2025.Bud Light just fell to #3 in beer sales… but it’s all part of Budweiser’s sibling strategy.“Klaus Industries” (yeah, Santa’s company) just became a $12T business… so we visited the North Pole HQ.Plus, our Annual Shareholder Report for TBOY… from Co-CEOs Nick & Jack.$SNTA $SLED $COAL$BUD $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show, “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What are the top business stories of the day?
This is Nick. This is Jack. It's Friday, the real Friday, December 20th. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Jack, it's our last regular pod of 2024. It happens to be our best pod of 2024.
Yes, it is.
Besties, do not worry. We would not leave you solo for the holidays. Don't worry about that. So we whipped up six bonus shows that we're going to sprinkle onto our feed over the next two weeks. It means you're going to still get our razzle dazzle and our sprinkle dinkle over all that eggnog and dreidels over the holidays. They're awesome episodes. We got four next week and two the week after that.
And then we're back after the new year. But in the meantime, Jack, like we said, this is the best show we've ever done. So three stories for today's pod. What do we got on the T-Boy, man? For our first story, stocks just had their worst week since the election. And guess what? It was because of the election. So as we enter 2025, we're going to tell you why the Dow is dumb.
For our second story, it's Bud Light. Bud Light was the number one beer. Then it fell to number two. Now it's number three. Wow. Michelob Ultra is now bigger than Bud. But Bud Light's pain is its sister's gain. And our third and final story, we're covering Santa and his elves. Yes, we are. They're working mightily hard right now up on the North Pole. Jack and I dove in T-boy style to Santa Inc.
Klaus Industries. St. Nick LLC, a registered B corporation. Because get this, Santa is an $11 trillion a year business. Actually, Jack, adjusted for inflation, it's a $12 trillion a year business.
What are they bartering currency up there?
Santa, he bought a lot of NVIDIA early on, Jack.
But yet is before we hit that wonderful mix of stories.
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Chapter 2: Why is the Dow Jones considered dumb?
It's an amphibian. We'll discuss it later. Growing up, Bud Light was synonymous with the word beer.
Bud Light was like Kleenex, Band-Aid, or Jacuzzi. It defined the category in my 19, 20, and 21-year-old eyes.
You can actually enjoy all three of those at the same time, Jack. Oh, Kleenex, Band-Aid, Jacuzzi, and Bud Light? It's a fun kind of an evening. But after the Bud Light boycott of last year, Modelo Especial became the shocking number one beer in the American grocery aisles. You hit up aisle six, you leave with a six pack of Modelo. But here's the news.
Bud Light has lost its number one status in bar taps as well. If you want a beer on draft, chances are you're ordering a Michelob Ultra. We got the data on this stuff. Get this. So in cans and bottles, Modelo is winning. In pint glasses, Michelob Ultra is winning. Add it all up, and you got to pour one out for our buddies over at Bud Light.
Overall, Modelo takes 10% of America's beer dollars, Michelob Ultra takes 7%, and Bud Light takes just 6.5%. Budweiser isn't the king of beers anymore. It's like the intern of beers. It's the jester of beers. It's the jester. But besties, this is what Jack and I found fascinating about this story. There's something highly ironic going on with this fall in Bud Light to number three.
According to the data, a lot of the people boycotting Bud Light are buying Bud Light's sister brands instead. We'll explain. AB InBev is the biggest beer company in the world by far. $100 billion, they own Bud Light. They just announced their earnings. And get this, two of the three fastest growing beers in the world are Michelob Ultra and Bush Light. And why do we find that so interesting, Jack?
Those two beers are Bud Light's sister brands. Yes, they are. So Bush Light, Michelob Ultra, and Bud Light are all owned by the same company, AB InBev. Michelob Ultra is the same as Bud Light, it's just with aspirational branding. And Bush Light is also the same as Bud Light, just with low brow banding. Yeah, we've noticed this is all part of Budweiser's sibling strategy, isn't it, Jack?
A range of beers that pretty much taste the same. But very different in how they're branded. Just like how you and your sister are related, but you dress differently. The inside's pretty much similar, but the outside could be totally different, guys.
If you close your eyes and drink a Bud Light, a Bush Light, and a Michelob Ultra, you have no idea which is which.
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Chapter 5: What is the significance of Klaus Industries?
Since 1995, when Adam Sandler's Hanukkah song dropped, it's been viewed 40 million times on YouTube, making it the biggest Hanukkah song in history. Yeah, the next closest Hanukkah song we found was not in the millions. Yeah.
Now, financially, this track sold 500,000 singles when it came out as a CD in 1995.
Jack, could you sprinkle on some Hanukkah context for us over there? That's one Hanukkah song single for every Jewish person in Florida. In the whole state of Florida. So have a happy, happy, happy, happy Hanukkah. Yetis, you look fantastic right now. Jack, can I just reemphasize how amazing that Hamilton Christmas gift was right now? Oh, man. It was amazing.
I mean, it was all my favorite things in one night. Nick gave me a full half hour rundown of the Christmas gift I got him. What a show.
I relived Hamilton through Nick's words. It was pretty cool.
Thousands of people. history, New York City, founding fathers, everything I love, business, politics, rap, song, dance. I feel very satisfied being the gift giver of this Hamilton ticket to you. Jack, your gift for me arrives on Christmas Eve and I'll give you a hint. You ready? It's a riddle. Okay. It's something you need to go skiing, but only if you're a time traveler.
hot tub time machine that's the gift i got you you'll find out in a few days it's framed it's framed oh my god very excited to see this yetis we've got five things we got to share with you before you go first if you have not yet the best way you can grow the show follow us by clicking follow so you get us as soon as we're back with our bonus episodes what are the four other things okay four other ones rate the show five stars that helps us grow the show too well
What else? Okay, leave a review because we love reading your reviews over the holidays. That's a lot of fun for us.
All right, five days of Christmas. What are the last two?
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