The Best One Yet
💥 “ESPN Rizzzz” — Gen Z’s SportsCenter. Silverado’s tariff explainer. Boba Ice Cream IPO.
05 Mar 2025
ESPN just launched a Gen Z SportsCenter on Disney+… “SC+” is a playbook for youth content.The US is now in a trade war with Canada and Mexico… the Chevy Silverado explains it all.The world’s biggest fast food chain just IPO’d… China’s Mixue is bigger than McD’s.Plus, the untold origin story of Taco Bell’s Doritos Locos Taco.$DIS $GM $MIXUEWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Doritos Locos Taco 🌮. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It's Wednesday, ceviche Wednesday, March 5th, and today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. One second, Jack. I just got to put a candle in this bratwurst because I believe it is somebody's birthday. over there. It's my full birthday, not my quarter birthday, okay, Nick?
Nothing wrong with celebrating quarters, Jack. A candle and a brat is exactly what the doctor ordered. Maybe a yak sweater in the future, but I want to get your hopes up. Yetis, we got three fantastic stories for Jack's big birthday. Jack, what do we got on the TV, boy? For our first story, ESPN just launched a Gen Z sports center that they're calling SC+.
So Jack and I will tell you if this business plan slaps or if it's cringe. For our second story, it's official. After a one month delay, the U.S. is now in a trade war against Canada and Mexico. So to understand the pain of these tariffs, we're looking at one product. The Chevy Silverado. For our third and final story, the world's largest fast food chain isn't McDonald's or Starbucks.
It's Mishu with 45,000 locations. Mishu sells ice cream and boba tea for $1 in China and it just IPO'd. But Yetis, before we hit that wonderful mix of stories, on my birthday. Your fantastic four-quarter birthday. What a mix of stories, Jack. Let's do my favorite thing, which is trivia. What product was so viral that it required 15,000 extra workers to serve it?
Jack, what product was so viral it was invented in a top-secret research lab? We're not talking about the atomic bomb or the H-bomb. It's the Doritos Locos Taco. The Doritos Locos Tacos. When Doritos and Taco Bell had a baby, we actually got the most influential brand collab of all time. The Popeye's Chicken Sandwich, Dunkin' Donuts' Charlie Drink, and Starbucks' Unicorn Frappuccino.
Jack, they all followed in the footsteps of the DLT. The DLT, the Doritos Locos Taco, is the latest episode of our deep dive show, The Best Idea Yet. The DLT, it's part Dorito seasoning, part taco shell, part crazy. And depending on how big your belly is, it's definitely something you've dreamed about.
Besties, if you want to understand the very beginning of influencer marketing and things going viral online, then listen to this episode. Because an idea scribbled on a 10-year-old post-it note actually saved Taco Bell. And that note almost got thrown out. And the result caused the world to go crazy on this new thing called Twitter. I think you mean loco.
Yet is this best-selling taco of all time is the next episode of our weekly show, TBIY. The best idea yet. The untold origin stories of the products you're obsessed with. So later today after this T-boy, check out our weekly deep dive show, TBIY. New episodes drop every Tuesday for the best idea yet. Tap the link in the episode description because the Doritos Locos Taco is the best idea yet.
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