The Best One Yet
👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.
14 Apr 2025
Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton).Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”Trump’s trade war focus is the “trade deficit”... But America’s economy is Brains & Brands.Plus, tomorrow is tax day… But if you haven’t done yours yet, Pokemon can help.$LVMUY $SHAK $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. Welcome back. It is Monday, April 14th, and today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. All right, Jack, how were the greatest hits this weekend? That was your idea. I know, but you're doing it too.
Nick and Molly, after colonoscopy week, they decided to just stay home and go to all their favorite places, and they called it... the greatest hits weekend. Sometimes you gotta do the greatest hits. Jack, three stories for today's show. Welcome back. What do we got on the pod? For our first story, six years ago, Louis Vuitton opened their first handbag factory in Texas. So Nick, how's it going?
Well, Louis Vuitton's Texan handbags... Or falling apart. And it's all a metaphor for the trade war. For our second story, Dubai chocolate has become the most viral food of 2025. Even Shake Shack has a version of it. Dubai chocolate explains why every company needs a trend team. A trend team six. Trend team six.
And our third and final story, the two words that Trump is most obsessed with when it comes to the economy, trade deficit. But while America imports iPhones, we export information. But yetis, before we hit that wonderful mix of stories, Bro, what a fantastic mix of stories, Jack. Love the mix. Happy Tax Day Eve to all those who celebrate. FYI, your taxes are due tomorrow.
Now, typically, we celebrate Tax Day with the boring tradition of filling out 1099 forms. Honey, I got a W-2! Honey, where's your W-2? It's usually how it goes. That's the question, yeah. But have you ever considered combining your taxes, yetis, with Pokemon? Because we found one accounting firm, Open Ledger, that invented a Pokemon tax service.
Yes, they gamified the tax system with a hunt for the fictional characters. Now, this startup has raised $3 million in venture capital money. And then they took advantage of Pokemon's open-sourced IP. Because studies show you're more likely to correctly do your taxes if you're not bored to death. And if you might catch a Pikachu along the way, well, then you're more motivated as well.
So here's how the PokéTax game works. It divides the tax filing into three components. You got income, you got deductions, and you got credits. And you catch Pokémon as you accurately complete each of those three sections. So to go back to the beginning here, did you submit your W-2 form? Boom, you snag a Snorlax. Did you upload your 1099? Boom, you caught a Charmander.
Jack, what about this interest expense? What am I going to do with that? Jigglypuff says that's a write-off. Cha-ching! Gotta file them all so you can catch them all, baby. If you haven't done your taxes yet, then Japanese anime characters may help you. But besties, if you have done your taxes already, well, then you missed out on a Bulbasaur. Pikachu? Pika-me. Pika-who?
Oh, let's hit our three-story jack. 15 years before this song Two boys from the Northeast met in a dorm They had an idea to cause a cultural storm It's the best one yet, but the best is the norm Jack Nick
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