The Best One Yet
🌹 “META goes MAGA”— Zuck’s fact-check switcheroo. Tiger’s viral golf league. Alcohol’s 1st warning label.
Wed, 08 Jan 2025
Mark Zuckerberg is ending fact-checking on Instagram & Facebook… because Trump won the election.The Surgeon General said alcohol causes cancer… Will a liquor warning label work?Tiger and Rory’s new golf league just launched… But it’s designed for screens, not greens.Plus, the hot new beauty trend of 2025 is egg whites… Frittata Facials are up 1,500,000%.$BUD $BF $META—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What major policy change did Zuckerberg announce for Meta?
Yes.
He says that social media has been censoring conservative views for years. And In fact, this fact check switcheroo by Zuck is actually part of his big let's make up hug that he's been trying to pull off with Donald Trump. Get this. Yesterday, Zuck also said that he's moving the company's trust in safety teams from California to Texas.
And the day before that, Zuck appointed Dana White, Trump's buddy and the CEO of the Ultimate Fighting Championships, to join Meta's board of directors. And of course, like every other tech CEO, Zuck bent the knee by donating a million dollars to Trump's inauguration. Jack, Zuck even got a MAGA tattoo on his left calf over New Year's. He didn't do that, did he?
You're going to have to fact check me on it, Jack. Oh, wait, I can't. Community note! Zuck said yesterday, it feels like we're in a new era after the election. So he actually is explicitly saying this is because of the election. So after years of Instagram and Facebook pushing puppy content above political content, they're pulling a switcheroo and reversing. This is the last policy update.
Political posts are going to be welcomed on Instagram and Facebook again. Jack, can we get another translation on that? Trump's post will be more visible than ever on Instagram and Facebook. And maybe your uncle really did see an alien take his neighbor's cow. So Jack, what's the takeaway for our buddies over at Meta? Do your own research is now your only option. Yeah, it is.
For more than two centuries, we relied on journalists and experts to be the arbiters of the truth. But the internet disrupted news and information, and our trust for institutions have gone away. In fact, Elon Musk said last month, you are the media. And honestly, we think he's right on that. What he means is it's up to you to decide what's true and what's false.
even though the average person isn't qualified to do that when it comes to complex matters. As Axios put it, trustworthy information will now co-mingle with garbage and misinformation. So on X, Instagram, and Facebook, each person is going to have to decide what's fact and what's fiction. And now quick side note from us, you know, we fact check everything we do on our show every single day.
If we get a fact wrong, we correct it in the next podcast. It's really important to us. And we hope you continue to trust us because we do fact check. But on social media, we are now in the do your own research era. Do your own research is now the default. Do your own research is now your only option. For our second story, the worst performing stock so far this year, it's alcohol.
Alcohol stocks are dropping. Because the U.S. Surgeon General says that alcohol causes cancer. And alcohol deserves a warning label. You know, Jack, if we're going to start off this story, we may as well share a few hangover cures. Anything good? What do you got these days? I always did a bacon, egg, and cheese. I don't know if it works, but it makes me feel good. Some people do ginger tea.
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Chapter 2: What are the implications of the Surgeon General's alcohol warning?
They make revenue through ticket sales, merchandise sales, and media deals. But we did notice that everything else about this new golf league is unprecedented. Yes, it is. Yetis, we said last year that the sports industry overall is being disrupted right now. Well, TGO Golf is the most visual example we've ever seen of exactly that statement. Let's go back to the venue.
It is purpose-built just for this game. It's in Florida, and 1,500 fans can look down at the golfers as they compete in real life. Players are teeing off into a giant virtual simulator screen and then they're chipping and putting in real life all in front of you. And since it's a virtual screen, the holes, they can use their imagination. Like one hole is a volcano. It's a volcano.
Like you don't slice the ball into a cute little pond of water. You slice it into a pit of lava. Each event is 15 holes of golf and each hole, they change the green within the arena to so that the slope is different for each hole. Because there are 567 hydraulic jacks under all the grass, so they can literally turn like a par four into a par five with hills and a hurricane.
They can turn an easy putt into, you know, a really steep uphill putt. The best is this isn't your typical golf because it's got three PGA players on each team. And there are six teams that represent America's biggest cities. New York City's got a team, Atlanta, Boston, San Francisco, LA, and Florida. LA, by the way, best logo on the team. Cool jerseys.
By the way, the golfers, they can continue to compete in PGA Tour tournaments while they play TGL on the side. And each of those players happens to be mic'd up for the game. You can hear Tiger talk trash to Rory about his short game. But you don't just hear those players, you also... feel the players. They're tracking the players' heart rates.
So if Rory misses a gimme putt, you'll see his heart rate hit like 200. Plus, the players own 10% of the league, so incentives are aligned. And that's something Tom Brady never got in the NFL. And finally, TGL owns a strategic night of the week. The competitions are on Tuesdays. No competition with PGA Tour and no competition with the NFL.
The only thing missing from this league, Shooter McGavin and a one-eyed alligator, Jack. Pour one out for Chubbs. Took him down in his primes. Jack, what's the takeaway for our buddies over at TGL Golf? This is the first sports league designed for dopamine. Yetis, every other pro sports league was created pre-TV, a hundred years ago.
You'd watch one sport or another, probably in person, that was it. But in the attention economy, TGL isn't competing against a baseball game. They're competing against TikTok, Netflix, and Instagram. So TGL is actually the first sport that was designed to compete with social media. The golfers have a 40-second shot clock to keep things going fast. Each competition, it can only last two hours.
And with all the camera angles, you can see every player for every shot. Oh, and that volcanic lava hole we mentioned, it's made to go viral. And the course, it physically changes, so that goes viral too. And we expect sports betting to be injected into every shot of the game. Did you hear what McElroy said? I don't know, but I put 50 bucks on it. I put 100 bucks on Tiger wearing red.
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