The Best One Yet
😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
Wed, 04 Dec 2024
Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?The number of male nurses in America has tripled… and they’re coming from the manliest jobs.Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What happened with Jaguar's rebrand?
And then Monday at an art show in Miami, they finally unveiled their first new car, their concept car of the future. And Jack, what does this new Jaguar actually look like? Looks a lot like Tesla's cyber cab. It's kind of like a big iPad. It's minimalist. It's got a futuristic design. Coolest part, the front seat is separated from the passenger seat with a wall.
It's like you're flying business class, but you're in a Jaguar. So besties, Jaguar created controversy. It angered Brits. It burned down its heritage in the biggest British drama since the Magna Carta. But there's two other things you need to know. First, this isn't the first time that Jaguar has radically changed their name.
No, Jack and I jumped in T-boy style and discovered that Jaguar's original name was SS. But since the Nazis ruined that abbreviation, they originally changed their name to Jaguar. Also, Jaguar is not British anymore. No, it hasn't. In 2008, it was acquired by Tata, which was symbolically significant because India is a former British colony.
But the bigger question Jack and I got to ask, after one month of anger, confusion, and intensity, was all this press actually worth it? So Jack, what's the takeaway for our buddies over at Jaguar? That's actually the wrong question, Nick. Because one man's bad press is another man's good press. Yetis, over the last decade, Jaguar's car sales have fallen 80%. The U.S.
market share of Jaguar is just 0.05%. Less than one out of a thousand new cars sold in America is a Jag. The brand has become irrelevant. Yet over the last month, Google searches for Jaguar hit their highest level since Google's been keeping track. So coverage of Jaguar's rebrand, it was negative. It was bad press, but that bad press was from car buffs and car buffs aren't buying Jaguars anyway.
But for a new potential customer base of future Jaguar buyers, this was actually good press. We don't know if this surge in brand buzz will convert to sales. They got to deliver a good electric car first. But we do know that bad press and good press are relative to which audience you're actually trying to talk to.
And if the old school car press hates this new Jaguar, then new school future EV buyers might actually like it. Because if a brand is trying to pivot to a new customer, one man's bad press is another man's good press. For our second story, the hot new job for men, it's nursing. Male nurses. Yetis, it is a nurse surge. But the biggest surprise isn't the male nurse surge.
It's which men specifically are becoming nurses. Now, Jack, how about we start this story by sprinkling on some context? Should we turn things over to our buddy Robert De Niro? Let's play this clip from Meet the Parents. Push and play.
You know, Greg's in medicine, too, Larry. Oh, really? What feeling? Nursing. That's good. No, really. What feeling? Nursing.
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