The Best One Yet
🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
19 Feb 2025
Nike just partnered with Skims… but has Kim stretched Skims too far?Protector just launched an Uber for Bodyguards… and 1 video hack made it go viral.The Fire Truck industry has been taken over by Private Equity… but its stock tripled while fires fell?The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.$NKE $UBER $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Patagonia Fleece 🐑Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It's Wednesday, ceviche Wednesday, February 19th. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. All right, Jack, four-day work week. I think that means Wednesday is the newer Thursday. Thursday is the...
new friday friday still real friday all those were more than halfway through the week which is fantastic wednesday it's the real friday jack three stories for today's show what do we got on the pod man for our first story protector just launched the uber for bodyguards and one video made it go viral you can now get your own secret service detail for your next bachelorette party
For our second story, Nike stock surged 5% yesterday on a collab with King Kardashian Skims. And get this, Nike Skims is Nike's first new brand since Air Jordan. And our third and final story is the fire truck industry. Because it's now basically controlled by one business. There is a fire truck stock. fire truck stock.
So Jack and I got to ask, if fires have fallen by half, why has this fire truck stock popped? But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories for the new Friday, Jack. It's February. And the best way we think to enjoy Black History Month, it's to discover, find, and share the business stories of Black History Month.
And our favorite story right now is the Super Soaker. That's right. The Super Soaker water gun is a billion dollar brand. Nick and I have been doing research on how the Super Soaker actually began. Yes, we did. And it's way deeper than a plastic toy thing for water fights. That's right, because inventor Lonnie Johnson grew up in the most segregated state in the country.
Lonnie's science teacher back in the 60s even told him he couldn't become an inventor. Simply because of his skin color. So in 1968, at the age of 18 years old, Lonnie Johnson showed up to the University of Alabama all alone for a science fair. Oh. Lonnie wasn't treated too warmly when he arrived, but he ended up winning that very science fair.
And for years after that initial triumph, Lonnie was still told that the color of his skin was an issue. Even while he designed rockets for NASA, at NASA. Yeah, he was a rocket scientist, but ultimately he became more famous for his side hustle. Inventing the Super Soaker, the little water gun for little kids. And that Super Soaker has become the best selling water toy in history.
Yeti's Black History, it's more than a month. It's an opportunity to celebrate some fantastic stories, and that's why we loved finding this one. We think Lonnie Johnson's defiant super soakers say it all. So the next time you're drenched, think of Lonnie. And if your older brother soaked you and made you cry, you can also blame Lonnie Johnson.
15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show. Start the show.
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