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The Best One Yet

🧠 “Severed” – AppleTV+ dirty secret. Ben & Jerry’s chocolatey lawsuit. Nvidia’s AI Super Bowl.

21 Mar 2025

Description

Ben & Jerry are trying to buy back their company… and it reminds us of The Super Bowl of AI just went down… Nvidia now plays with Disney, Taco Bell, and Barbie.AppleTV+ is the only Apple product *losing* money... because it’s missing a Growth Mindset.Plus, there are a dozen real-life companies in America named… Lumon. #Severance$UL $NVDA $AAPLWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of MTV 📺 “How Video Killed the Radio Star”  Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Audio
Transcription

Full Episode

1.07 - 23.549 Nick and Jack

This is Nick. This is Jack. It's Friday, the real Friday, March 21st. And today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. I'm sorry, Jack. Did we set a record this week? Record number of recordings? That's right. We did five T-Boy episodes, two TBIY episodes. Oh, we got a special one today, man.

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23.889 - 44.601 Nick and Jack

And today we're interviewing an executive, a CEO and co-founder of a legendary business. Oh, that episode's going to be amazing. We're interviewing him later today. And besties, you'll get that episode in just a few weeks. Eight episodes of production in one week? That's a personal record. One sec, Jack. I got to grab a lozenge. In the meantime, we got three fantastic stories for today's T-Boy.

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44.641 - 69.878 Nick and Jack

Jack, what do we got on the show? For our first story. Apple TV Plus has a really big night tonight. Huge. It's the season finale of Severance. But did you know that Apple TV Plus loses a billion bucks a year? Apple TV Plus is Apple's only money-losing business, and we'll explain why. For our second story, Ben and Jerry sued its parent company in the biggest corporate drama of the year.

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69.938 - 93.146 Nick and Jack

Because Ben and Jerry's acquisition deal reminds us of Barstool. And our third and final story, NVIDIA just hosted what used to be their annual tech conference, but what is now the Super Bowl of AI. Because NVIDIA is borrowing a strategy straight out of Barbie. Yeah, that Barbie. But Yetis, before we hit that wonderful mix of stories. Fantastic mix of stories, Jack. Love the mix today.

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93.226 - 117.274 Nick and Jack

The most viral show on TV right now is Severance. Severance, the Severance season finale. It is tonight. Severance is a sci-fi dramedy directed by Ben Stiller about work-life separation. Literally, your brain is split into two. One part for your work, one part for your life. Your innie only experiences work life. While your outie only experiences life outside of work.

117.474 - 138.906 Nick and Jack

Your work self has no idea what's going on with your at-home self. Because your brain is severed. But whether you watch the show or not, there is one looming character you need to know about. Don't worry, besties, no spoilers in today's show. That character is Lumen. Lumen. And it's a scary company. Oh, Lumen's very scary. Lumen is the evil corporation in Severance.

139.047 - 157.638 Nick and Jack

But while Lumen is fictional in this show, there's a bunch of actual Lumens in real life. In fact, the Wall Street Journal counted dozens of Lumens that really exist in real life corporate America. For example, there's Lumen Design over in Pennsylvania. Or Jack, there's Lumen Dental up in Detroit. There's Lumen Telecom down in Louisiana.

157.678 - 179.27 Nick and Jack

There's even a Lumen in Poland that saw job applications jump 300% this year. Because applicants love severance and they want real Lumen to be on their resume. In fact, Jack and I took this further. There's actually a long history of fictional Hollywood companies in the real world. Yes, there is. There's a real Waystar company in Idaho. Just like the show Succession.

179.35 - 199.56 Nick and Jack

And there's a real Acme company in San Francisco. Just like the show Looney Tunes. Jack, I just discovered a Vandelay Industries over in Mumbai, India. Can you believe that? Importing, exporting? Classic. Thinking about just focusing on the exporting? Yeah. It's exactly their specialties. So, Yetis, we hope your Audis enjoy the final episode of Severance tonight.

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