The Best One Yet
🤠“YAHOOOO!” — Yahoo’s email revival. Trade War II Begins. Hans Zimmer’s creator hack.
Mon, 03 Feb 2025
Trump’s 2nd trade war begins tonight with tariff’s for Canada, China, & Mexico… but Trump tariffs differ in 1 huge way.Yahoo just turned 30… but @yahoo.com emails are having a midlife revival.Hans Zimmer is worth $200M with movie music composing… we found his creativity hack.Plus, the next fashion trend? Yak hair… because yak is the new cashmere.$DIS $HD $YHOOWant more business storytelling from us? Check out our new deep-dive show…“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers.New episode every week. 45-minutes. Listen here: Wondery.fm/TheBestIdeaYetLinks —-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What is the Yahoo email revival about?
But yetis, set your alarm clocks because starting at midnight tonight, the first shots will be fired in Trump's trade war. America's three biggest trading partners are getting hit with tariffs. 25% for Canada, 25% for Mexico, and 10% for China. Why is this happening? Well, Trump is demonstrating hard power. These tariffs will hurt the economies of China, Mexico, and Canada.
Trump is demanding that those countries do more to curtail drugs and immigrants from entering the United States. There's no deadline here. The tariffs will remain in effect until, as Trump said, the crisis is alleviated. But there's already been retaliation from the other side. Canada and Mexico are applying 25% tariffs on American-made goods in a tit-for-tat fashion.
And China, they've condemned the tariffs. They haven't retaliated yet, but so far, they're not a fan. Also, there's a carve-out in these tariffs for oil and gas. Because we actually get 4 billion barrels of oil from Canada, and if those got taxed at 25%, you would notice that, wouldn't you, Jack? Yes, you would. Trump doesn't want people to notice these price increases at the pump.
So Canadian oil is only getting a 10% tariff. But that's the background, Yeti. Starting tonight at midnight, when the tariffs go into effect, we consumers in all four countries are going to notice it on our credit cards. Because tariffs are taxes, and those taxes trickle down to consumers in the form of higher prices. Canada, you're about to pay more for Tennessee bourbon.
We are about to pay more for maple syrup on our pancakes. And Jack, what might they say to us next time we go to Chipotle? Avocados, guac, it's even more extra because those avos come from Mexico. Guac, it's going to be extra, extra. Now, yetis, these Trump tariffs are historic, but we want to sprinkle on some context because 100 years ago, these were actually more common.
The first ever tariffs actually were introduced in 3000 BC. The Mesopotamians. The early stars of geopolitics. They actually forced foreign traders to pay a tax on their goods before they could enter their walled cities. That was a few thousand years ago. But the most famous use of tariffs was actually in the United States with President William McKinley.
President William McKinley, over 100 years ago, taxed foreign goods at a record high of 50% before they could come into the U.S., But here's the interesting thing. Jack, why did an American president put such high tariffs on so many countries? This was before the income tax. Yeah. So the government needed revenue. That's right.
Tariffs were actually the biggest source of tax revenue back then to like fund our military. A hundred years ago, part of your paycheck wasn't going to the government like it is today. So we needed to figure out ways to get more money. But then the Great Depression rolled around. And tariffs that were imposed during the Great Depression made the Great Depression even more depressing.
So after our worst economic experience ever, tariffs were broadly understood to be economically counterproductive, and they kind of fell out of fashion. Because there's inevitably retaliation with tariffs, so both countries' economies suffer. But fast forward over a century, and Trump is now leveraging America's size for these new tariffs. He believes other countries will suffer more than we can.
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Chapter 3: How is Hans Zimmer influencing modern music?
The scene with the stampede, with Mufasa getting- It's big. It's intense. High drama. It is Greek level drama. And the musical score makes that scene. That's the key, besties, because the highlight of The Lion King isn't necessarily the movie. It is the music. And the music was composed by a then 37-year-old man named Hans Zimmer, who won an Oscar for the emotional and sweeping original score.
But it wasn't just Disney cartoons he's composed, right, Jack? The catchy tune from Pirates of the Caribbean, also Hans Zimmer. The Dark Knight, Inception, Gladiator. What John Williams is to Steven Spielberg, Hans Zimmer is for Christopher Nolan and more. He's got range. He did Kung Fu Panda. He did the lovely Christmas rom-com, The Holiday. Oh, and he also won an another Oscar for Dune.
But Hans Zimmer doesn't just do music for movies. He did the music for video games, including Dragon Age. And he even made a sound for BMW's electric cars. Yeah. Like some kind of engine-ish purr. It was composed by Hans. So what's the news when it comes to the best composer of all time, Jack? He is actually in talks with the nation of Saudi Arabia. to create a new national anthem for them.
I didn't know you could do new national anthems. But yet is that got Jack and I fascinated with Hans Zimmer. So we jumped in T-boy style and we found some fascinating things. He's composed a musical range from Beethoven to Beyonce. But the surprise for us wasn't just the range. It was really the financial numbers.
He's done 500 projects in 40 years, which is one movie composed per month on average. In fact, add it all up and Hans Zimmer is now worth an estimated $200 million. He's now getting paid more than the actors on the movies. The only person paid more than him for Top Gun Maverick was Tom Cruise. That's right. Because Hans is getting paid $2 million just to work on a film.
So today his business is similar to the business of an architecture firm. He owns a studio and he has a staff to help him scale. But what's really interesting is that Hans has managed to scale his creativity by treating his content like... clay. He molds it. For example, right now he has a concert of his top songs from his best movies, music from the range of Rain Man to The Rock.
But he's also turned that concert into a tour so he can make even more money on that music of the movies. In Taylor Swift style, he's making a documentary film about the tour, which is also going to make money. So he's treating his creativity like clay. He's molding it for different mediums, but it's all from the same core clay.
Given the quantity, the range, and the revenue of Hans Zimmer's works of art. I think I know where you're going. Is he a bigger creator than Mr. Beast? Boom, pause the pod. We're saying it, Jack. Hans Zimmer, bigger creator than Mr. Beast. His YouTube thumbnails are way more chill though. Less YouTube face. So Jack, what's the takeaway for our buddies who are anyone seeking creative inspiration?
Hans Zimmer proves that play isn't just for fun. Play can be legendary. Play can be power. Yet he's, like most entrepreneurs, Hans Zimmer's career started the opposite of where he actually ended up. Born in West Germany, he quit piano lessons after two weeks. Yeah, he was actually six years old, but he didn't want to play other people's music, he said.
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