Federico Sbrissa on Pinarello's new 2023 bike range

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Recorded16 Mar 2023

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Show notes

Pinarello has refreshed its Nytro electric bike range. Alongside the new F-Series and X-Series bikes launched in February, it’s clear the Italian brand hasn’t been sitting still through lockdowns, supply chain problems and global uncertainty. For this edition of the BikeRadar podcast, senior tech editor Ashley Quinlan sits down with Federico Sbrissa, Pinarello’s marketing maestro, to discuss the new line-up. We also find out how Pinarello appears to be immune to the pressures experienced by many other bike brands. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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