U R NEXT | 4. League of Girls

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The Binge Cases: What She Buried 34 min 2 speakers 4 chapters transcribed 2 months ago
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Professor Devi Sridhar 0:00
Olen Shannon Maldonado, käsintehtyjä artesaanituotteita myyvän Jaui lahjakaupan perustaja. Valitsin Shopify, koska alustoja testatessani totesin sen ehdottomasti yhdeksi helppokäyttöisimmistä alustoista. Minulla oli tärkeää pohtia kehittymistämme tulevaisuudessa. Kaikki myyntiin tarvittavat työkalut, kuten varaston suunnittelu, ovat kätevästi dashboardissa. Aloita ilmainen kokeilu shopify.com-sivustolla.
Leigh Alexander 0:28
Listen to every episode of You Are Next ad-free right now when you subscribe to The Binge. You'll hear the entire series before anyone else, get exclusive bonus episodes, and unlock more than 60 other true crime podcasts. Just head to The Binge channel on Apple Podcasts and tap subscribe, or visit getthebinge.com to listen wherever you are. The Binge, feed your true crime obsession.
The Binge.
Natasha (pseudonym) - Episode subject / guest 1:00
Someone basically said, you should start streaming. And I was like, sure.
Leigh Alexander 1:05
This is Natasha. That's not her real name. We've changed it to try to protect her.
Natasha (pseudonym) - Episode subject / guest 1:10
It appealed to me. So I just started putting on these little streams.
Leigh Alexander 1:19
Natasha's a League of Legends player, mostly. Her eyes light up when she talks about it. It's a multiplayer battle game played on the computer. Two teams of five go up against each other, and as you play, you watch on from a bird's eye view as your characters jump around swinging swords and casting spells. The aim of the game, other than beating the shit out of the other team, is to destroy something called a nexus. Basically, it looks like a big crystal. Bright blue for one team, deep red for another.
Natasha (pseudonym) - Episode subject / guest 1:56
I usually played Vi. She has a big metal fist and she goes around punching people, I guess.
Leigh Alexander 2:10
It's summer. Natasha's been streaming for a while now. She spends hours each day playing League, punching players with her huge metal fist. She records and uploads videos, and then streams on Twitch too. I streamed, I guess, a few times a week. Natasha's still pretty small time. She gets maybe 50 viewers on a really good night. But she's trying to be consistent and build up her following.
Natasha (pseudonym) - Episode subject / guest 2:35
It was like, I have to start a stream at a certain time because it was being treated as a job.
Leigh Alexander 2:42
Today, though, Natasha's in a rush. No time to sit on stream for hours. So I'm just going to make this quick video for me to download later. Natasha's feeling pretty cute today. Her makeup is on point. She'll make a video about that and get back to her usual programming tomorrow. She turns her webcam on, does a quick cosmetic rundown on how she's done her makeup. She clips it, uploads it, and then logs off. And then the next time Natasha logs back on, she sees that her tiny little offhand video has gone viral.
Natasha (pseudonym) - Episode subject / guest 3:18
Part of it doing well was because they were kind of making fun of it. Like, ha ha, it's a girl.
Leigh Alexander 3:22
Two-thirds of Twitch's audience is male. Not the most welcoming audience for makeup content.
Natasha (pseudonym) - Episode subject / guest 3:29
oh, a woman making makeup on Twitch, the audacity. I was like, no. This wasn't intentional, I promise.
Leigh Alexander 3:39
The next time Natasha streams, her audience hasn't just doubled. It hasn't tripled. It's gone up a hundredfold.
Natasha (pseudonym) - Episode subject / guest 3:47
Lo and behold, suddenly my stream's getting rated by thousands of viewers. I'm like a mix of excitement, but also nervous because there's so many people.
Leigh Alexander 3:57
All of this newfound attention is a fantastic opportunity for a budding streamer. Natasha's front and center for a whole new fan base. But it's a double-edged sword.
Natasha (pseudonym) - Episode subject / guest 4:11
The general community was...

How did Natasha go from casual streamer to viral target?

Natasha (pseudonym) - Episode subject / guest 4:15
You could say a bit toxic, for sure.
Leigh Alexander 4:19
That toxicity is often wielded against young women and girls who play League of Legends.
Natasha (pseudonym) - Episode subject / guest 4:25
It's sad to say, but it was so common to experience that from a certain small subset of males. Or boys, I think boys is more accurate. Being a visible woman just made you an easy target.
Leigh Alexander 4:41
Still, Natasha knows this can be a springboard. It can catapult her into the next level. Make streaming a real career, not just a hobby.
Natasha (pseudonym) - Episode subject / guest 4:51
Unfortunately, I didn't really get to take advantage of it, which we'll get into.
Leigh Alexander 4:55
Natasha's makeup video is blood in the water. And now someone dangerous has caught the scent. Vicious. Vicious.
Natasha (pseudonym) - Episode subject / guest 5:10
I'm pretty sure that video is what drew him to me.

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