The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

583. How the Outdoors Boosts Your Brain

25 Jun 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of na...

582. How to Get What You Want

18 Jun 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Master...

581. The Science of Cool: How to Make Your Brand Stand Out

11 Jun 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that bei...

580. Building Incorruptible Companies

04 Jun 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorru...

579. Personal Branding for Introverts

28 May 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often m...

578. The Psychology of Color: Making Your Brand Stand Out

21 May 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer delves into the fascinating world of color theory and its profound impact on branding an...

577. The Persuasion Engine: AI, Empathy, and Effective Communication

14 May 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they...

576. The Top Five Wording Mistakes Businesses Make

07 May 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavioral econo...

575. The Art and Science of Behavior Change

30 Apr 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bri Williams, a behavioral strategist and author, to explore the art and...

574. Incentives and The Littery

23 Apr 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Michael Manniche, founder and CEO of The Littery, to discuss a groundbreaking ...

573. The Illusion of Control

16 Apr 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Wolfgang Linden, author of The Illusion of Control, to explore the in...

572. The Hidden Power of Expectations in Marketing and Branding

09 Apr 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Matt Johnson, co-author of the insightful book Blindsight, to explore the ...

571. Why Your Brand Isn't the Hero: Finding Your True Role

02 Apr 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer explores storytelling in business and how it relates to the customer journey. With a foc...

570. Navigating the Emotional Landscape of B2B Sales

26 Mar 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ben Wise and Darren Chiu, co-founders of Captivate, to dive into the often-...

569. Navigating the Complex World of Charitable Giving

19 Mar 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Luke Freeman, the former global CEO of Giving What We Can, for a deep dive into...

568. The Power of Changing Our Perspectives

12 Mar 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nir Eyal, bestselling author of Hooked, Indistractable, and his latest wor...

567. Unlocking Team Potential

05 Mar 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Colin Fisher, author of The Collective Edge, to explore the intricate...

566. Embracing Office Politics for Collective Success

26 Feb 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nilofer Merchant, author of Our Best Work, for a thought-provoking discussion a...

565. Navigating the Unknown (Uncertainty Aversion)

19 Feb 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina dives into the concept of uncertainty aversion, a phenomenon that impacts our decision-making i...

564. Disrupt Everything and Win

12 Feb 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Patrick Leddin, co-author of the insightful book Disrupt Everything and Win. To...

563. The Human Touch in AI

05 Feb 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Glimsdahl, author of The Heart of Service, to discuss the transformative i...

562. The Paradox of Choice

29 Jan 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelme...

561. Building Trust Through Vulnerability w/ Leslie John

22 Jan 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Leslie John, a behavioral scientist at Harvard Business School and author...

560. Unpacking the Power of Packaging with Behaviorally

15 Jan 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That...

559. The Cobra Effect: When Good Intentions Backfire

08 Jan 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentio...

558: Heartfelt Leadership with Claude Silver

01 Jan 2026

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring b...

557. My Top Books of 2025

25 Dec 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on beh...

556. From Limiting Beliefs to Leadership Breakthroughs

18 Dec 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your ...

555. Press Play: The Power of Gaming in Business

11 Dec 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company N...

554. Lucky By Design: Strategies for Success in a Scarcity Economy

04 Dec 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, the...

553. Removing Barriers to Drive Engagement w/ Matt Sucha

27 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insight...

552. Unlocking Learning Potential

25 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain....

551. The Power Trap: Understanding How Leadership Shapes Our Minds

20 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. Th...

550. The Power of Questions: Avoiding the Biggest Mistake in Business

18 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits a foundational lesson that underscores the importance of understanding the prob...

549. How Ads Shape Our Choices

13 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Alessandra Di Lorenzo, author of the thought-provoking book Adjust: How Ads Sha...

548. The Sneaky Impact of Negativity Bias

11 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer explores the intriguing concept of negativity bias and its profound impact on our decisi...

547. Anointed: How Status Shapes Success

06 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they ex...

546. The Hidden Language of Semiotics in Retail

04 Nov 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semi...

545. Epic Disruptions: Uncovering the Innovations That Shaped Our World

30 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Anthony, author of Epic Disruptions: 11 Innovations that Shaped Our Moder...

544. Transforming Environmental Compliance Using Behavioral Economics

28 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in env...

543. The Winner's Curse

23 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer has the incredible honor of speaking with Dr. Richard Thaler and Dr. Alex Imas, co-autho...

542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices

21 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of defaults and how they can significantly influence decis...

541. The Power of Employee Well-Being

16 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening ...

540. The Art of Experimentation to Gain Consumer Insights

14 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business expe...

Beyond Fast: The Power of Belief and Leadership in Coaching

09 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school run...

How Vision Shapes Our Perception and Behavior

07 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of si...

537. Unlocking Behavioral Secrets of Iconic Brands

02 Oct 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, ...

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

30 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in M...

535: I Need That: Unpacking the Psychology of Perceived Need

25 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explo...

534. Shifting Perspectives: The Science of Changing Opinions

23 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasi...

533. Stand Out: Authentic Branding in a Crowded Marketplace

18 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of th...

532. Conquering Procrastination in Business

16 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial ...

531. Learn From Losing: The Psychology of Resilient Leadership

11 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psycholog...

530. Building Authentic Brands

09 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means...

529. Lights, Camera, Brainy: Launching Our New YouTube Channel

04 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the jour...

528. Nostalgia and Tradition: The Emotional Ties that Drive Consumer Behavior

02 Sep 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating psychology behind nostalgia and traditions, uncovering why our ...

527. Deep Listening: The Secret to Connection and Understanding

28 Aug 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Kasriel, author of the insightful book, Deep Listening. Together, they ex...

526. Bridging the Gap: How Simple Conversations Can Combat Loneliness

26 Aug 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Epley, a professor of behavioral science at the University of Chicago's Bo...

525. Unpacking Left Digit Bias with Choiceology

21 Aug 2025

Contributed by Lukas

In this exciting crossover episode of The Brainy Business podcast, Melina Palmer teams up with Katy Milkman, host of the acclaimed Choiceology podcast...

524. Relativity in Action: Why Your Brain Needs Comparisons to Decide

19 Aug 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of relativity, a cornerstone of behavioral economics that ...

523. The Power of Not Yet: How to Do More

14 Aug 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer shares her inspiring TEDx talk titled There's Nothing Magical about Monday. This episode...

522. Behind the Mic: Crafting a Brainy Podcast

12 Aug 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer shares her top tips for launching and growing a successful podcast, reflecting on her ow...

521: Buycotting for Change

07 Aug 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Diane Osgood, an environmental economist and author of Your Shopping Supe...

520. Designing for Behavior Change

05 Aug 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they ex...

519. Asking the Right Questions

31 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Vicki Tan, author of the innovative book, Ask this Book a Question. Vicki...

518. The Endowment Effect: Why We Overvalue What We Own

29 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina explores the fascinating concept of the Endowment Effect, exploring why we tend to overvalue th...

517. Navigating Consumer Insights Research

24 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer is joined by Devora Rogers, Chief Strategy Officer at Alter Agents, to discuss the evolv...

516. The Behavioral Economics Behind Amazon's Success

22 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in Jul...

515. Unlocking ADHD: Strategies for Success in Work and Life

17 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique pr...

514. The Power of Personalized Nudges in Management

15 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Anant Sood, co-founder of Worxogo, to discuss the powerful intersection of AI a...

513. The Power of Meaningful Work

10 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Wes Adams and Tamara Miles, co-authors of the impactful book, Meaningful ...

512. Rethinking the Office: How to Lead Hybrid Teams Effectively

08 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the practic...

511. Staying Human in the Age of AI: Insights from SXSW 2025

03 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Stayin...

510. When AI Meets Neuroscience

01 Jul 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinatin...

509. The Anatomy of Bad Ads

26 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School...

508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart

24 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on th...

507. Navigating Money and Love

19 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they...

506. The Bright Side of Bias: Understanding Optimism in Decision Making

17 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of optimism bias, exploring how it influences our beliefs, b...

505. The Like Button: A Small Click with a Massive Impact w/ Bob Goodson

12 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Chan...

504. The Hidden Influence of Mirror Neurons on Consumer Behavior

10 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our beha...

503. Innovating Through Adversity - Lessons from the Great Depression

05 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Jason Voiovich, author of the intriguing book, Bullfrogs Bingo and the Lit...

502. How Maker's Mark Redefined Loyalty During Crisis

03 Jun 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative ...

501: The Psychology of Unboxing: Why We Can't Look Away

29 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of unboxing videos and the brain science that makes the...

500. Celebrating Episode 500 with Pat Flynn

27 May 2025

Contributed by Lukas

In this milestone 500th episode of The Brainy Business podcast, Melina Palmer celebrates with the incredible Pat Flynn, host of the renowned Smart Pas...

499: Falling in Love with Questions

22 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Elizabeth Weingarten, journalist and applied behavioral scientist, to discuss h...

498. From Questions to Innovation: The Path to Better Answers

20 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the art of questioning and its vital role in driving innovation and succ...

497. Making Work Fair

15 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Siri Chilazi, co-author of the insightful book Make Work Fair. Siri, a senior r...

496. The Hidden Costs of Inequity Aversion in Business

13 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for bu...

495. The Human Side of Leadership w/ Willie Pietersen

08 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. ...

494. From Management Mess to Leadership Success

06 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Succ...

493. Disrupting Implicit Bias

01 May 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the...

492. Breaking Free from Functional Fixedness

29 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block that limit...

491. Unlocking the Power of Storytelling in Business

24 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story, to explore the art of storytelli...

490. Metaphors and Brand Connection

22 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal ...

489. Beyond Mentorship - How to Sponsor Success

17 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory...

488. The Art of Getting Along

15 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Any...

487. What We Value

10 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive d...

486. Making It Easy: The Art of Seamless Sales

08 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to d...

485. The Social Art of Influence

03 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of ...

484. The Psychology of Pricing: Framing with Numbers

01 Apr 2025

Contributed by Lukas

In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentat...