The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

Business 595 recordings 2018 → today Weekly updated 4 days ago

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1–20 of 595

595. Understanding Motivation and the Brain contributed by Lukas · 4 days ago

594. The Art of Incentives: How to Send the Right Signals contributed by Lukas · 10 days ago

593. Navigating AI Adoption through Behavioral Insights contributed by Lukas · 17 days ago

592. Strategies for Confident Communication contributed by Lukas · 24 days ago

591. AQ Unleashed: New Intelligence for a Changing World contributed by Lukas · Aug 20

590. Unlocking the Secrets to a Happier Life contributed by Lukas · Aug 13

589. Signals of Success: Unpacking Status and Behavior contributed by Lukas · Aug 6

588. Find Your Five: Your Key to Turning Behavioral Economics into Action contributed by Lukas · Jul 30

587. Unlocking the Secrets of Super Teams contributed by Lukas · Jul 23

586. The Fun Habit: Rediscovering Joy in Everyday Life contributed by Lukas · Jul 16

585. How Cultural Insights Shape Business Success contributed by Lukas · Jul 9

584. The Category Creation Formula contributed by Lukas · Jul 2

583. How the Outdoors Boosts Your Brain contributed by Lukas · Jun 25

582. How to Get What You Want contributed by Lukas · Jun 18

581. The Science of Cool: How to Make Your Brand Stand Out contributed by Lukas · Jun 11

580. Building Incorruptible Companies contributed by Lukas · Jun 4

579. Personal Branding for Introverts contributed by Lukas · May 28

578. The Psychology of Color: Making Your Brand Stand Out contributed by Lukas · May 21

577. The Persuasion Engine: AI, Empathy, and Effective Communication contributed by Lukas · May 14

576. The Top Five Wording Mistakes Businesses Make contributed by Lukas · May 7

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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