The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

Business 595 recordings 2018 → today Weekly updated 6 days ago
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21–40 of 595
575. The Art and Science of Behavior Change contributed by Lukas · Apr 30
574. Incentives and The Littery contributed by Lukas · Apr 23
573. The Illusion of Control contributed by Lukas · Apr 16
572. The Hidden Power of Expectations in Marketing and Branding contributed by Lukas · Apr 9
571. Why Your Brand Isn't the Hero: Finding Your True Role contributed by Lukas · Apr 2
570. Navigating the Emotional Landscape of B2B Sales contributed by Lukas · Mar 26
569. Navigating the Complex World of Charitable Giving contributed by Lukas · Mar 19
568. The Power of Changing Our Perspectives contributed by Lukas · Mar 12
567. Unlocking Team Potential contributed by Lukas · Mar 5
566. Embracing Office Politics for Collective Success contributed by Lukas · Feb 26
565. Navigating the Unknown (Uncertainty Aversion) contributed by Lukas · Feb 19
564. Disrupt Everything and Win contributed by Lukas · Feb 12
563. The Human Touch in AI contributed by Lukas · Feb 5
562. The Paradox of Choice contributed by Lukas · Jan 29
561. Building Trust Through Vulnerability w/ Leslie John contributed by Lukas · Jan 22
560. Unpacking the Power of Packaging with Behaviorally contributed by Lukas · Jan 15
559. The Cobra Effect: When Good Intentions Backfire contributed by Lukas · Jan 8
558: Heartfelt Leadership with Claude Silver contributed by Lukas · Jan 1
557. My Top Books of 2025 contributed by Lukas · Dec 25, 2025
556. From Limiting Beliefs to Leadership Breakthroughs contributed by Lukas · Dec 18, 2025
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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