The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

Business 595 recordings 2018 → today Weekly updated 6 days ago
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581–595 of 595
15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood contributed by Lukas · Sep 28, 2018
14. Scarcity: Why We Think Less Available Means More Value contributed by Lukas · Sep 21, 2018
13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More contributed by Lukas · Sep 14, 2018
12. Relativity: The Brain Can't Value One-Off Items contributed by Lukas · Sep 7, 2018
11. Anchoring & Adjustment: The 1 Word That Increased Sales 38% contributed by Lukas · Aug 31, 2018
10. On Air Strategy Planning Session with Mariel Court contributed by Lukas · Aug 24, 2018
9. Loss Aversion: Why Getting New Stuff Is Not The Same contributed by Lukas · Aug 17, 2018
8. What is Value? contributed by Lukas · Aug 10, 2018
7. Change Management (It's Still Not About The Cookie) contributed by Lukas · Aug 3, 2018
6. How To Sell From The Stage contributed by Lukas · Jul 27, 2018
5. The Truth About Pricing contributed by Lukas · Jul 20, 2018
4. Questions or Answers contributed by Lukas · Jul 13, 2018
3. Do Lead Magnets Work and Do You Need One? contributed by Lukas · Jul 6, 2018
2. The Top 5 Wording Mistakes Businesses Make contributed by Lukas · Jul 6, 2018
1. Unlocking The Secrets Of The Brain contributed by Lukas · Jul 5, 2018
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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