The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

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561–580 of 595
35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts contributed by Lukas · Feb 15, 2019
34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses contributed by Lukas · Feb 8, 2019
33. Inside the Texas A&M Human Behavior Lab contributed by Lukas · Feb 1, 2019
32. The Overwhelmed Brain and Its Impact on Decision Making contributed by Lukas · Jan 25, 2019
31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone contributed by Lukas · Jan 18, 2019
30. Booms and Busts contributed by Lukas · Jan 11, 2019
29. Resolutions and Keeping Commitments contributed by Lukas · Jan 4, 2019
28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch contributed by Lukas · Dec 28, 2018
27. Did You Hear That? - On The Sense of Hearing contributed by Lukas · Dec 21, 2018
26. Why You Actually Taste With Your Nose - On The Sense Of Taste contributed by Lukas · Dec 14, 2018
25. Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell contributed by Lukas · Dec 7, 2018
24. Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight contributed by Lukas · Nov 30, 2018
23. Reciprocity: Give A Little, Get A Lot contributed by Lukas · Nov 23, 2018
22. The Power of Habit contributed by Lukas · Nov 16, 2018
21. Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On? contributed by Lukas · Nov 9, 2018
20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not contributed by Lukas · Nov 2, 2018
19. Herding: Come On And Listen…Everyone Else Is Doing It contributed by Lukas · Oct 26, 2018
18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee contributed by Lukas · Oct 19, 2018
17. Unlocking the Power of Numbers contributed by Lukas · Oct 12, 2018
16. Framing: How You Say Things Matter More Than What You're Saying contributed by Lukas · Oct 5, 2018
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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