The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

Business 595 recordings 2018 → today Weekly updated 7 days ago
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541–560 of 595
55. Special Anniversary Episode: Celebrating the First Year of the Podcast contributed by Lukas · Jul 5, 2019
54. Biases Toward Novelty and Stories contributed by Lukas · Jun 28, 2019
53. An Overview of Lazy Brain Biases contributed by Lukas · Jun 21, 2019
52. Biases - Math is Hard contributed by Lukas · Jun 14, 2019
51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode contributed by Lukas · Jun 7, 2019
50. Selective Attention Biases contributed by Lukas · May 31, 2019
49. Present Versus Future Biases contributed by Lukas · May 24, 2019
48. An Overview of Memory Biases contributed by Lukas · May 17, 2019
47. A Behavioral Economics Analysis of Costco contributed by Lukas · May 10, 2019
46. Biases Toward Others – Including Groups contributed by Lukas · May 3, 2019
45. Overview of Personal Biases contributed by Lukas · Apr 26, 2019
44. Rebrand, Refresh or Reinforce? contributed by Lukas · Apr 19, 2019
43. A Guide for You to Create a Brainy Brand contributed by Lukas · Apr 12, 2019
42. Apple Card: A Behavioral Economics Analysis contributed by Lukas · Apr 5, 2019
41. Structuring Complex Choices: The "S" in NUDGES contributed by Lukas · Mar 29, 2019
40. Give Feedback: The "G" in NUDGES contributed by Lukas · Mar 22, 2019
39. Expect Error: The "E" in NUDGES contributed by Lukas · Mar 15, 2019
38. Defaults: The "D" in NUDGES contributed by Lukas · Mar 8, 2019
37. Understanding Mapping: The "U" in NUDGES contributed by Lukas · Mar 1, 2019
36. Incentives - The "N" In NUDGES contributed by Lukas · Feb 22, 2019
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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