The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

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521–540 of 595
75. The Littery - Interview with CEO Michael Manniche contributed by Lukas · Nov 22, 2019
74. Time Pressure: A Behavioral Economics Foundations Episode contributed by Lukas · Nov 15, 2019
73. Starbucks: A Behavioral Economics Analysis contributed by Lukas · Nov 8, 2019
72. Friction - What It Is And How To Reduce It, with Roger Dooley contributed by Lukas · Nov 1, 2019
71. Prefactual Thinking: How to Turn "What If" Into "Why Not" - Behavioral Economics Foundations contributed by Lukas · Oct 25, 2019
70. How to Set, Achieve & Exceed Brainy Goals contributed by Lukas · Oct 18, 2019
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey contributed by Lukas · Oct 11, 2019
68. Counterfactual Thinking: Why We 'What If' And 'If Only' (A Behavioral Economics Foundations Episode) contributed by Lukas · Oct 4, 2019
67. How to Get (and Stay) Motivated contributed by Lukas · Sep 27, 2019
66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch contributed by Lukas · Sep 19, 2019
65. Can Behavioral Economics Increase Savings? contributed by Lukas · Sep 13, 2019
64. How To Make Concepts Tangible contributed by Lukas · Sep 6, 2019
63. How To Set Up Your Own Experiments contributed by Lukas · Aug 30, 2019
62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode contributed by Lukas · Aug 23, 2019
61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else contributed by Lukas · Aug 16, 2019
60. Surprise and Delight contributed by Lukas · Aug 9, 2019
59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode contributed by Lukas · Aug 2, 2019
58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode contributed by Lukas · Jul 26, 2019
57. 5 Things Your Business Must Learn from NASA contributed by Lukas · Jul 19, 2019
56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode contributed by Lukas · Jul 12, 2019
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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