In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, they explore the complexities of building sustainable organizations that resist the corrosive forces of financial gravity and short-term thinking. Eric shares compelling stories of well-intentioned founders whose visions were undermined by systemic pressures, revealing the hidden incentives that can lead companies astray. Listeners will gain insights into the concept of financial gravity and how it shapes behavior within organizations, often pulling them away from their original missions. Eric discusses the importance of aligning corporate governance with values that prioritize long-term success over immediate profits. He also highlights innovative companies that have successfully navigated these challenges by implementing structures designed to promote integrity and mission alignment. This episode is essential for founders, leaders, and anyone interested in creating organizations that can thrive sustainably. Eric's insights will inspire you to rethink the rules of the game and consider how you can build a company that remains true to its values while achieving lasting success. In this episode: Understand the concept of financial gravity and its impact on organizational behavior. Learn about the systemic pressures that can lead well-intentioned founders astray. Explore the importance of aligning corporate governance with long-term values. Discover examples of companies successfully resisting financial gravity. Gain actionable insights on how to build a sustainable and mission-driven organization. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/XXX. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/XXX. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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