57: Branding a Smoky Mountains Airbnb into a Love Story Destination [Tennessee, Together Case Study]

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Previously titled “Branding a Smoky Mountains Airbnb into a Love Story Destination [Tennessee, Together Case Study]” — renamed by the publisher on Aug 2, 2026

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Recorded20 Aug 2025

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Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests. Time-stamps:Meeting Jessica, the Airbnb host (1:53)The cabin’s major drawbacks (4:57)Turning a drawback into a brand (7:08)Airbnb Cohosting Services (11:00)How the brand translated into the interior design (12:25)Creating the property’s visual brand (17:38)Launching with the new branding (21:24)Case study takeaways (23:23)Mentioned in This Episode:Thrive Vacation Homes: instagram.com/thrivevacationhomesTennessee, Together Airbnb Listing: airbnb.com/h/tennesseetogetherbythriveEpisode 35 Level Up Your Listing: podcasts.apple.com/us/podcast/level-up-your-listingLevel Up Your Listing Summit: levelupyourlistingsummit.comSomerled Designs: somerleddesigns.comCohosting Services: www.brandandmarket.co/cohosting Connect with Ali:Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

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