The Brand & Market Podcast - Turning Airbnb Listings into Legacies
Episodes
Could a Boutique Hotel Be Your Next Short-Term Rental Project?
01 Apr 2026
Contributed by Lukas
Want an inside look at my newest rental project? In today’s episode, I’m sharing the details of a potential project that hits extremely close to h...
Interior Design for Short-Term Rentals with Brianna of Brianna Michele Designs
25 Mar 2026
Contributed by Lukas
Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Designs. We’re divi...
Why Brand Strategy Is Important For Your Short-Term Rental
18 Mar 2026
Contributed by Lukas
Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it act...
Building a Personal Brand vs. Property Brand for Your Short-Term Rental
11 Mar 2026
Contributed by Lukas
Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the prope...
Start With Brand Strategy: The Smartest First Step for Airbnb Success
04 Mar 2026
Contributed by Lukas
Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand desig...
How to Use Market Data to Build a Profitable Short-Term Rental with Heather Martini and Emily King of Data Led Designs
25 Feb 2026
Contributed by Lukas
What if your short-term rental could outperform the entire market it's in, before your first guest even checks in?In this episode, I sit down with Hea...
Why Every New Short-Term Rental and Airbnb Should Have a Pre-Launch Waitlist
18 Feb 2026
Contributed by Lukas
Are you ready to launch your new short-term rental property? Not without a pre-launch waitlist! In today’s episode, I’m breaking down the strategy...
Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental
11 Feb 2026
Contributed by Lukas
Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had o...
Social Media Content Planning for Your Short-Term Rental
04 Feb 2026
Contributed by Lukas
Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your...
Ready To Book: Elysian Airbnb Case Study [Part 4]
28 Jan 2026
Contributed by Lukas
Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the...
Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph
21 Jan 2026
Contributed by Lukas
What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode,...
Here's the Must-Have Tech You Need For Your Short-Term Rentals
14 Jan 2026
Contributed by Lukas
Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge diff...
A Behind-The-Scenes Look at My 2026 Short-Term Rental Marketing Strategy
07 Jan 2026
Contributed by Lukas
Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how ...
Branding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study]
31 Dec 2025
Contributed by Lukas
Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestea...
A Look Back on 2025 as a Short-Term Rental Owner and Branding Expert
24 Dec 2025
Contributed by Lukas
Happy new year! 2025 was an incredible year of growth and upgrades for my short-term rental properties, as well as my business. In this episode, I’m...
Building a Short-Term Rental Portfolio Across Multiple Countries with Zac Willms
17 Dec 2025
Contributed by Lukas
Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and prop...
Finding Our Short-Term Rental: Elysian Airbnb Case Study [Part 3]
10 Dec 2025
Contributed by Lukas
Are you curious about what it’s like to bring your rental visions to life? In today’s episode, I’m taking you through the process of closing on ...
Owning and Operating Accessory Dwelling Units (ADUs) as Short-Term Rentals with Will Brooks
03 Dec 2025
Contributed by Lukas
Interested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator o...
Finding Our Short-Term Rental: Elysian Airbnb Case Study [Part 2]
26 Nov 2025
Contributed by Lukas
Are you purchasing your next short-term rental property? In today’s episode, I’m talking through every step of being under contract for our next r...
How to Build a Legally Protected Real Estate Portfolio with Real Estate Attorney & Investor Katie Johnson
19 Nov 2025
Contributed by Lukas
Are you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnso...
Buying for Short‑Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]
12 Nov 2025
Contributed by Lukas
Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in findi...
SEO for Airbnb Owners: Should Your STR Listings Have a Website? with Abbey Oslin
05 Nov 2025
Contributed by Lukas
Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact...
Ghosts Of Listings Past [An AirBNB Listings Halloween Story]
29 Oct 2025
Contributed by Lukas
Happy Halloween! In today’s episode, I’m telling the tale of my past listing mistakes that still haunt me today. Listen in to avoid meeting the sa...
Booking Your Airbnb For Content Creation with Hannah Pobar of Home Studio List
22 Oct 2025
Contributed by Lukas
Are you looking for more opportunities to book your Airbnb and short-term rental? In today’s episode, I’m joined by Hannah Pobar of the Home Studi...
How You Know It’s Time To Hire A Cohost for Your Airbnb
15 Oct 2025
Contributed by Lukas
How do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this ...
A Birthday Episode With My Daughter, Huxley
08 Oct 2025
Contributed by Lukas
Happy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjo...
Unreasonable Hospitality: Transforming Airbnb Rentals into Core Memories
01 Oct 2025
Contributed by Lukas
believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m shar...
What The Most Successful Airbnb Hosts Do
24 Sep 2025
Contributed by Lukas
What makes an Airbnb that guests can’t wait to return to?In this episode, I’m sharing the exact habits and strategies I’ve used to consistently ...
A Birthday Episode With My Son, Jackson
17 Sep 2025
Contributed by Lukas
Happy birthday to my son, Jackson! Today’s episode is a special family tradition of getting to be on the podcast for your birthday. Enjoy this short...
Public Relations Strategy for Airbnb Owners with Holly Mitton
10 Sep 2025
Contributed by Lukas
What can public relations do for your short-term rental? In today’s episode, I’m talking with Holly Mitton of Little Bird Boston, a marketing and ...
Investment Property Red Flags: Why We Decided to Not Invest in a "Perfect" Airbnb Opportunity
03 Sep 2025
Contributed by Lukas
Are you ignoring the red flags of a potential investment property? In today’s episode, I’m sharing a recent experience I had of discovering the pe...
Google Ads Strategy for Realtors with Jack Hepp of Industrious Marketing
27 Aug 2025
Contributed by Lukas
Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for...
Branding a Smoky Mountains Airbnb into a Love Story Destination [Tennessee, Together Case Study]
20 Aug 2025
Contributed by Lukas
Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennes...
A Birthday Episode With My Son, Emerson
13 Aug 2025
Contributed by Lukas
Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson! Enjoy this short and sweet talk all about his thir...
What To Prioritize In Your Marketing
06 Aug 2025
Contributed by Lukas
Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focu...
Bippity, Boppity, Booked: Using Disney Magic To Book Your Short-Term Rental Property with Vance Morris
30 Jul 2025
Contributed by Lukas
How can you charm your short-term rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current busin...
How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property
23 Jul 2025
Contributed by Lukas
Is your Airbnb property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’...
Google Ads: An Inside Look Into Best Strategies For Success with Glenneth Reed
16 Jul 2025
Contributed by Lukas
Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads exper...
The Dirtiest F-Word In Business: Highlighting My Failures As An Entrepreneur
09 Jul 2025
Contributed by Lukas
Are you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained ...
How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ
02 Jul 2025
Contributed by Lukas
What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of...
From Wedding Venue Dreams to Airbnb Success: Our Kentucky Property Pivot
25 Jun 2025
Contributed by Lukas
What do you do when your dream property faces 18 zoning restrictions? You pivot.In this episode, I take you behind the scenes of our Kentucky property...
SEO for Realtors and Rental Owners: How to Get Found on Google with Eden Sloboth
18 Jun 2025
Contributed by Lukas
Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in S...
Converting Our Starter Home Into a Successful Airbnb
11 Jun 2025
Contributed by Lukas
What was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-t...
Serving Over Selling will Perfect Your Sales Conversion with Gwen Tinsley
04 Jun 2025
Contributed by Lukas
Are you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of ...
Airbnb Social Media Marketing: Does My Short-Term Rental Need a Social Media Account?
28 May 2025
Contributed by Lukas
Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?In this episode, I unpack ...
Building a Brand That Challenges the Healthcare System with Lori Webb and Emily Albers
21 May 2025
Contributed by Lukas
Want an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experien...
Why Morgan Wallen’s Brand Works—and What Small Biz Owners Can Learn
14 May 2025
Contributed by Lukas
What business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists a...
Business Systems for a Short-Term Rental with Kassie Layne
07 May 2025
Contributed by Lukas
What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne...
Owning Airbnb Rentals as a Couple: The Airbnb Rental Diaries
30 Apr 2025
Contributed by Lukas
Are you curious about what it’s like to own short-term and Airbnb rentals with your partner? In today’s episode, Ali chats with her husband Caleb ...
Interior Design Solutions for Short-Term Rental Owners with Morgan Wise
23 Apr 2025
Contributed by Lukas
Do you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors...
Post Malone’s Country Pivot Is a Masterclass in Marketing
16 Apr 2025
Contributed by Lukas
What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transitio...
How Intentional Brand Photos Can Instantly Elevate Your Business with Hannah Merideth of Pilates Barre Lex
09 Apr 2025
Contributed by Lukas
How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hanna...
Defining Your Unique Value Proposition to Stand Out in Your Market
02 Apr 2025
Contributed by Lukas
Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!Time-stamp...
Working With Influencers to Market Your Airbnb or Short-Term Rental with Kelly Cain [Airbnb Social Media Marketing]
26 Mar 2025
Contributed by Lukas
Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about h...
Level Up Your Listing: From Setbacks to Success in Real Estate
19 Mar 2025
Contributed by Lukas
Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeawa...
Taking the DIY Approach for Your Branding with Kristina Bleiler
12 Mar 2025
Contributed by Lukas
Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a ...
How Real Estate Agents Can Use AI as a Marketing Assistant
05 Mar 2025
Contributed by Lukas
How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assi...
Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs
26 Feb 2025
Contributed by Lukas
Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strong...
Why Your Real Estate Business Needs to Utilize Email Marketing
19 Feb 2025
Contributed by Lukas
Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my ...
Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan
12 Feb 2025
Contributed by Lukas
Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and ma...
Let's Play The Newlywed Game with Your Brand!
05 Feb 2025
Contributed by Lukas
What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your bra...
Building a Standout Personal Brand with Izzy Waite
29 Jan 2025
Contributed by Lukas
Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your b...
Crafting a Powerful Client Experience for Your Brand
22 Jan 2025
Contributed by Lukas
Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success.&nbs...
The Anti-Trends Report to Making Marketing Easier for Your Business
15 Jan 2025
Contributed by Lukas
What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in t...
Introducing the Brand & Market Podcast
08 Jan 2025
Contributed by Lukas
Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand ...
ESC Conference 2025: Return to the Bungalou
28 Oct 2024
Contributed by Lukas
Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “...
Real Life Stories from an Airbnb Superhost
15 Aug 2024
Contributed by Lukas
We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you.But h...
ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs
07 Aug 2024
Contributed by Lukas
**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it al...
Leveraging AI for Small Business Success: ChatGPT, Gemini, and More
31 Jul 2024
Contributed by Lukas
In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by...
Brand Analysis for Created Colorful - Service Providers, This One is for You!
24 Jul 2024
Contributed by Lukas
Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she ...
How to Build Your Personal Brand and Become a Thought Leader
17 Jul 2024
Contributed by Lukas
Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and c...
Brand Strategy through the Eyes of a 5-Year-Old
10 Jul 2024
Contributed by Lukas
Ali brings on a very special guest to today's podcast - her daughter, Huxley!They talk about:What mommy does for workA few of Huxley's favorite things...
Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"
03 Jul 2024
Contributed by Lukas
In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” ...
Creative Content Creation: Social Media Strategies for Content Droughts
12 Jun 2024
Contributed by Lukas
In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like yo...
Kassie Layne: LIVE Brand Analysis of OBM and Photography Business
06 Jun 2024
Contributed by Lukas
Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that in...
ESC Conference Recap: Night 3
31 May 2024
Contributed by Lukas
The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to ...
UGC and Influencer Marketing with Chelsea Gilson
24 May 2024
Contributed by Lukas
Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic liv...
ESC Conference Recap: Night 2
14 May 2024
Contributed by Lukas
A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CA...
ESC Conference Recap: Night 1
25 Apr 2024
Contributed by Lukas
The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneur...
From Greek Yogurt to Global Impact: Decoding Chobani's Brand Strategy
10 Apr 2024
Contributed by Lukas
In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digest...
From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem
03 Apr 2024
Contributed by Lukas
In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it sha...
Emerging Confident: A Plastic Surgery Journey Through "Oversubscribed" Principles
21 Feb 2024
Contributed by Lukas
In the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing paralle...
Planning Your Branding Session: Simplifying the Process for Entrepreneurs
14 Feb 2024
Contributed by Lukas
In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for en...
Embracing Evolution: Pivoting Service Offerings Without Fear of Failure
07 Feb 2024
Contributed by Lukas
The resounding line in this episode is: A pivot is not a failure!This episode explores how to navigate a pivot in service offering both from two diffe...
From Strategy to Execution: Navigating Social Media Consistency for Entrepreneurs
31 Jan 2024
Contributed by Lukas
In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with...
From Melodies to Market: A Luxury Brand Transformation for a SoCal Harpist
24 Jan 2024
Contributed by Lukas
Seika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to k...
The Best Laid Brand: Lessons from a Wedding Venue Venture
24 Jan 2024
Contributed by Lukas
This is a story based off of real life events.In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was alway...
Taylor Swift: Building a Billion-Dollar Brand Community
24 Jan 2024
Contributed by Lukas
Welcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently a...
Tapping into the Intangibles: The Heartbeat of Branding
24 Jan 2024
Contributed by Lukas
Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand dev...
Welcome to the Ali Rae Haney Show: A Branding Podcast for Entrepreneurs
20 Dec 2023
Contributed by Lukas
Welcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real sto...