Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental. Time-stamps:Brand overview (1:37)Property tagline (3:15)Mission statement (3:42)Brand values (4:53)Brand descriptors (7:16)Designed tagline (8:58)Guest profile (9:23)Unique value proposition (14:56)Messaging and stories (16:09)Now you’re ready for brand design (23:02)Mentioned in This Episode:Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnbConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related