36: Working With Influencers to Market Your Airbnb or Short-Term Rental with Kelly Cain [Airbnb Social Media Marketing]

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Previously titled “Working With Influencers to Market Your Airbnb or Short-Term Rental with Kelly Cain [Airbnb Social Media Marketing]” — renamed by the publisher on Aug 2, 2026

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Recorded26 Mar 2025

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Show notes

Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships and airbnb social media marketing. Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engaging digital storytelling. As the founder of The Raleigh Local, she connects locals and tourists with the best spots in the city while supporting businesses through strategic content, social media marketing, and brand collaborations.Time-stamps:Get to know Kelly Cain (1:49)Partnerships between influencers and small business (5:28)Working with local influencers as a short-term rental owner (10:56)Power Hour (17:57)Crafting your pitch to an influencer for your short-term rental (18:53)Influencer compensation considerations (22:14)Types of content to include in your partnership (24:11)Common mistakes when pitching influencers (28:48)Trends in influencer marketing to pay attention to (31:17) Mentioned in This Episode:Power Hour: Power Hour on Mondays at 1PM ESTConnect with KellyWebsite: theraleighlocal.comInstagram: @theraleighlocalFreebie: theraleighlocal.com/10-must-have-tools-every-small-business-owner-should-useConnect with AliWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

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