Jay is a retired British Army soldier turned champion bodybuilder and personal coach who is committed to the belief that "transformation starts from the neck up". With a huge 1.1M TikTok followers and over half a million followers on Instagram (@jayalderton), Jay's platforms continue to rapidly amass support and positive sentiment from a community of like-minded individuals committed to transforming their lives by confronting life's obstacles and reaping the rewards. He is the author of several best-selling books. His most recent one Hard Stuff, Easy Life – 7 mindset principles for success, strength and happiness is available now I got so much from this conversation on a personal level, I hope you get just as much from listening. Here are some of the things we talked about in today's podcast: · Transformation starts from the neck up. · Fear of failure often prevents people from starting. · Failure is a natural part of success, while quitting is not. · No one cares about your decisions as much as you think. · Commitment requires ongoing effort beyond the initial decision. · Maintenance of habits is easier than the initial growth phase. · Your identity can change over time; you are not fixed. · Obstacles can serve as valuable lessons for future success. · Learning to say no is essential for prioritizing what matters. · Self-awareness is key to understanding and overcoming past influences. Extreme success comes with extreme sacrifice. · Balance is found between selfishness and selflessness. · Communication is crucial in family dynamics. · If you can't reduce negativity, remove it completely. · Being present improves mental health and connections. · Life is too short to tolerate negativity. · And much more. (Website) www.mindsetwithmuscle.co.uk (Instagram) www.instagram.com/jayalderton/ (Tiktok) Jay Alderton (@jayalderton) Official | TikTok (Facebook) www.facebook.com/JayAldertonOfficial (Twitter/X) Jay Alderton (@JayAlderton) / X (Youtube) Jay Alderton - YouTube (LinkedIn) Jay Alderton - Mindset with Muscle - Mindset with Muscle | LinkedIn Previous appearance: Episode 72 Mindset With Muscle and Knowledge Bombs with Jamie Alderton (aka Grenade Jay) | Brian Keane Fitness

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.