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The Briefing

Coles misled customers + Aussie hantavirus passengers to fly home

14 May 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

2.63 - 24.88 Natarsha Belling

A Listener Production. Hi, Natasha Belling with you and welcome to the afternoon edition of The Briefing. Coming up in our deep dive, in a landmark ruling, the Federal Court has today found Coles guilty of misleading customers. The supermarket giant's down-down prices exposed as fake discounts.

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25.42 - 52.212 Natarsha Belling

So exactly what does this bombshell court decision mean for customers and what penalties will Coles face? All those details in just a moment. But first, let's check the afternoon headlines this Thursday, the 14th of May. Donald Trump has praised Chinese President Xi Jinping as a great leader as the two presidents meet in Beijing for an historic summit.

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53.626 - 72.447 Natarsha Belling

It's the first time a US president has visited China in almost a decade with trade, Taiwan, Tehran and tech all top of the agenda. President Trump is travelling with the Tesla founder and tech multi-billionaire Elon Musk and the CEOs of several of America's biggest companies.

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Chapter 2: What misleading practices were revealed about Coles?

72.887 - 74.389 Natarsha Belling

Here is the US president.

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74.709 - 96.189 Donald Trump

We have the greatest businessmen, the biggest and I guess the best in the world. We have amazing people and they're all with me. Every single one of them We asked the top 30 in the world. Every single one of them said yes. And I didn't want the second or the third in the company. I wanted only the top. And they're here today to pay respects to you and to China.

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97.11 - 117.886 Donald Trump

And they look forward to trade and doing business. And it's going to be totally reciprocal on our behalf. So I really look very much forward to our discussion. It's a big discussion. There are those that say this is maybe the biggest summit ever. They can never remember anything like it. I can say in the United States, people aren't talking about anything else.

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118.228 - 132.958 Natarsha Belling

Donald Trump also told the Chinese president that they will, quote, have a fantastic future. Health Minister Mark Butler says a number of Australians on board that Hantavirus-infected cruise ship will start their journey back home this afternoon.

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133.639 - 151.405 Natarsha Belling

Six passengers, including four Australian citizens, a permanent Australian resident and a New Zealander, were awaiting a plane from the Netherlands back to Perth. That plane has now been secured and the passengers will head off shortly and are expected to land in WA tomorrow.

Chapter 3: What are the implications of the Federal Court's ruling for consumers?

151.986 - 156.37 Natarsha Belling

Minister Butler saying at this stage all those passengers are in good health.

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156.39 - 175.049 Unknown

The six passengers are still in good health. They have all tested negative for Hantavirus and are showing no symptoms as well. All passengers and all crew members are will travel this flight for its duration in full PPE.

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176.09 - 186.889 Unknown

There are very strict conditions about the flight, about the landing and about the quarantine arrangements at Bullsbrook, which have been developed by our Centre for Disease Control.

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187.109 - 207.74 Natarsha Belling

The quarantine order for those six passengers will last at least three weeks to start with, with the situation then set to be reassessed. As the opposition leader, Angus Taylor, prepares to deliver his budget reply speech tonight, the Labor Party has announced a new member. Senator for Tasmania, Tammy Tyrrell, has switched to the Labor Party.

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208.201 - 214.633 Natarsha Belling

She was first elected into the federal Senate in 2022 as a member of the Jackie Lambie network.

Chapter 4: How did Coles' discounting strategy mislead customers?

214.613 - 229.789 Natarsha Belling

Tyrrell represented that party until 2024 when she resigned and decided to sit as an independent. Ms Tyrrell made the announcement today alongside Prime Minister Anthony Albanese and had this to say about why she is making the decision now.

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229.97 - 248.229 Tammy Tyrrell

And now is the time to change, to have a seat at the powerful table of the government where things can happen for the people of Tasmania and I can make real tangible impacts there. That's important. I have found a good home. I align. If you look at my voting record, I have aligned with Labor quite a bit in the past. So it's a natural fit.

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248.489 - 260.806 Natarsha Belling

The Labor Party now has 30 seats in the Senate out of 76. And the impact of the government's federal budget is continuing with the major banks taking a massive hit on the Australian share market.

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Chapter 5: What penalties could Coles face for misleading discounts?

261.347 - 283.894 Natarsha Belling

The Commonwealth Bank yesterday saw a 10.4% fall, wiping around $30 billion in its market value. It's climbed back slightly today with the NAB, Westpac and ANZ also all dropping. It comes after the federal government announced major changes to negative gearing and capital gains tax concessions in yesterday's budget.

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284.455 - 309.475 Natarsha Belling

Housing loans are the largest source of loans for Australia's banks and CBA and Westpac are the biggest mortgage lenders. Now it's time to get into our deep dive on today's historic court decision that found Coles guilty of misleading consumers. Joining us to unpack the significance of today's verdict and why it's a major win for Australian customers is consumer expert, Joel Gibson.

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311.758 - 318.465 Natarsha Belling

Joel, thanks so much for joining us. How significant is today's federal court decision against Coles?

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318.749 - 341.567 Joel Gibson

It's very significant. You know, it's been called the case of the century by a former boss of the ACCC. And really, for the ACCC, this is their grand final and they've won it by 13 plus. They really have kicked it out of the park. It was a big call for them to take on two of the biggest retailers in the country on this question of yo-yo discounting and misleading discounting.

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341.547 - 357.362 Joel Gibson

They were all in and it would have been very embarrassing for them if they'd lost, but they haven't just won it, they've won it very convincingly. And I think, I don't know what a party looks like inside the walls of the ACCC, but whatever passes for a party over there is probably what is going on there at the moment.

357.68 - 376.33 Natarsha Belling

So let's break this down. This historic court ruling centres around, we'll talk about Woolworths in a minute because there's a case pending there, but this decision today that found Coles guilty of misleading consumers centred around their prices are down, down campaign. Can you explain that for us?

376.495 - 390.874 Joel Gibson

Yeah, this slogan's been around, I think, for about 15, 16 years at Coles. During that period, 2022, 2023, which is a period of really high inflation, so prices were going up, suppliers were asking for price increases.

Chapter 6: How does the ruling impact other Australian retailers?

391.455 - 416.897 Joel Gibson

There were 245 examples the ACCC found of products where Coles had put the price up and then put it down again and call it a down-down discount. But it had only been at the higher price in some cases for seven days or one month. And so the question was, if you put the price of something up for as little as a week or a month, and then you drop it to a price that's higher than the original price,

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417.232 - 429.432 Joel Gibson

Can you call that a discount? Is that a genuine discount or is it an illusory discount, as the ACCC called it, or a dodgy discount, as people in the pub might call it? That was the question in this case. And it's also the question in the Woolies case.

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429.953 - 442.513 Natarsha Belling

And in regards to its implications, Joel, like we know right now that Coles has been found guilty in what is being labelled, as you said, the case of the century. What penalties could Coles face over this?

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442.966 - 463.994 Joel Gibson

We could see a record fine here against Woolies and Coles potentially. We don't know the judgment in the Woolies case yet, but the facts were almost identical. So I think Woolies knows what's coming their way in the next few weeks when they get their judgment as well. And so both individually and together, I think we could potentially see record fines here under Australian consumer law.

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464.394 - 482.54 Joel Gibson

The penalties are really significant, the maximum penalties. For each breach... They can be fined $50 million. Now, that's for each breach. And remember, in this case, they looked at 14 different cases, different products, examples. 13 out of 14 were found to be misleading by the judge.

Chapter 7: What role did consumer complaints play in the court case?

482.6 - 500.806 Joel Gibson

So almost every single one. And the one that wasn't, I'll talk about that in a minute because it's quite a quirky example. But 13 out of 14 were considered breaches. And according to some legal experts, it may be that every time they advertised those products, that was a separate breach.

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501.227 - 522.213 Joel Gibson

So we're talking about potentially $50 million per breach or, and there's quite a complicated sort of schedule for the fines here, or three times the benefit obtained by the business. or 30% of the turnover during the breach period, whichever of those three is the greater. Now, it won't be the maximum fine. So we won't see for every single breach that maximum penalty.

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522.233 - 538.853 Joel Gibson

There'll be some negotiation now between the ACCC and Coles over what the penalties should be. If they can agree on that, they'll take those to the court and the court will rather stamp them. If they can't agree, well, then the court will make its own decision. But I would not be surprised to see in the hundreds of millions of dollars these fines.

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539.035 - 555.863 Natarsha Belling

And in the background of all of this, waiting for this decision, have been a number of class actions taken by consumers against Coles. So also there's speculation and reports today, Joel, that actually consumers could be eligible for massive refunds from Coles.

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556.096 - 572.254 Joel Gibson

Yeah, there's actually multiple class actions on foot against Coles and Woolworths. And there was one that was attached to this case. And they basically parked that until they could determine what the outcome of this case was, whether those discounts were misleading. And there'll now be a hearing, I gather, in that class action.

572.314 - 576.859 Joel Gibson

And in fact, the law firm running the class action is still calling for registrations on its website.

Chapter 8: What was the outcome of the class actions against Coles?

576.879 - 590.355 Joel Gibson

So it may be worth signing up to that. I'm not sure what the close-off date is or the precise details of that. Probably worth having a look, though, if you're a regular shopper at Coles because, yeah, you might be entitled to some of your money back.

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590.639 - 616.132 Natarsha Belling

Now, you mentioned earlier about the products involved in this. This is really fascinating because I'm of the understanding that actually a very, very savvy couple of customers actually noticed the dodgy pricing and then took that to the ACCC. And a huge shout out to those everyday shoppers that actually took this clear evidence to the ACCC, which sparked this landmark ruling.

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616.576 - 629.014 Joel Gibson

Yeah, I think a lot of people when they make complaints to agencies like the ACCC, they think that their complaint just goes into a big black hole and, you know, or gets tossed in the bin and they get a sort of a pro forma response.

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629.034 - 642.634 Joel Gibson

But this is actually reassuring for people that in this case, it was actually taken seriously and it has led to pretty much a rewriting of the rules around discounting in Australian retail. That's what this case represents.

642.614 - 662.345 Joel Gibson

So what happened here was there were some content makers on TikTok who started noticing what they thought were misleading discounts, posting about them, complaining directly to the ACCC. The ACCC was seeing the kind of volume of these complaints that were coming in and looking at the evidence in them and decided this was something that had legs and that they should pursue.

662.845 - 682.248 Joel Gibson

That led to them bringing this action against Coles and against Woolworths in 2024. And of course, these things take years. But here we are a couple of years later. And this is a massive result for those original complainants and also for the consumer watchdog who cops a lot of crap for being toothless. But they're sure as hell not toothless today.

682.328 - 684.433 Joel Gibson

This is probably the biggest win they've had in years.

684.515 - 693.285 Natarsha Belling

And, Jog, you mentioned earlier there was one of these examples of these price discounts that was dismissed in today's historic ruling. Explain that for us.

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