The Business of Boutique Fitness

632: Senses in Sync: Crafting a Multisensory Journey

17 Oct 2024

Contributed by Lukas

If your studio is just a space to exercise, you're in trouble. Consumers today expect memorable experiences and personal connections.    Fortunately...

631: The Art of the Turnaround

10 Oct 2024

Contributed by Lukas

I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it.   Friend, you're in good company. Be...

630: Navigating Uncertainty with a Positive Mindset

03 Oct 2024

Contributed by Lukas

Y'all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!).   We feel you. Join Coach...

629: What's My ROI on Meta Ads?

26 Sep 2024

Contributed by Lukas

Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?   De...

628: Selling Your Studio with Host Peter and Mitch McGinley

19 Sep 2024

Contributed by Lukas

628 - Selling Your Studio with Host Peter and Mitch McGinley

627: How to Deal with Competitors Opening

12 Sep 2024

Contributed by Lukas

  Competitor opening nearby?    Cue spiking stress, nagging worries and the heavy weight of dread.     But, my friend, let's adopt a healthier a...

626: The 3 Pillars of Brand Positioning

05 Sep 2024

Contributed by Lukas

Think about Nike, Skechers and OOFOS. What comes to mind for each? They're all shoes, but their brands are recognizably distinct.    That, y'all, is...

625: Boosting Studio Growth with Momence

29 Aug 2024

Contributed by Lukas

Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar...

624: Building Your Brand on a Budget

22 Aug 2024

Contributed by Lukas

Your brand is your essence. Your differentiator. Your image.   More than your name, logo or colors, your brand defines your studio and compels an emo...

623: Cultivating your Core Values as a Business

15 Aug 2024

Contributed by Lukas

Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them?    You're in luck, because in Ep...

622: The Ins and Outs of working with a VA

08 Aug 2024

Contributed by Lukas

Despite working longer and harder, do you feel like you're on a treadmill that keeps accelerating but doesn't let you get anywhere?    Oh, friend, I...

621: Clueless About Leads?

01 Aug 2024

Contributed by Lukas

Ever feel like you're throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Goog...

620: Building Financial Strength with Billy Hofacker

25 Jul 2024

Contributed by Lukas

Lots of us open studios because we're incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is manag...

619: How to Open a Studio Profitably

18 Jul 2024

Contributed by Lukas

Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting.    Friend, we've been where you are – and learned so much alo...

618: Lise Kuecker - State of the Studio Part 3

11 Jul 2024

Contributed by Lukas

Episode 618 - Lise Kuecker: State of the Studio Part 3

617: Lise Kuecker - State of the Studio Part 2

04 Jul 2024

Contributed by Lukas

More industry intel and insights coming your way! We're back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.    Get ...

616: Lise Kuecker - State of the Studio Part 1

27 Jun 2024

Contributed by Lukas

Y'all, opportunity is everywhere for boutique fitness studios. It's such an exciting time!   Let's peek at the bigger picture to recognize what's ava...

615: A Balancing Act with Coach Cat and Coach Peter

20 Jun 2024

Contributed by Lukas

Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we're taking a deeper dive. Because boundaries are important, ...

614: Cara and expert in Exercise and cancer care research Interview

13 Jun 2024

Contributed by Lukas

Cancer affects everyone.  Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to di...

613: Mindset Matters - Money & The Beliefs that are erasing your profits one thought at a time - Part 3

06 Jun 2024

Contributed by Lukas

What's critical to making, managing and multiplying money?  Not your financial savvy. Not your accountant. It all starts with your beliefs.   So ta...

612: Mindset Matters - Shame, leaving the past behind and stepping into the future Part 4

30 May 2024

Contributed by Lukas

Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y'all, don't get saddled with these mo...

611: Mindset Matters - Building Boundaries without Guilt

23 May 2024

Contributed by Lukas

Boundaries can get a bad rap.   Like they're selfish. Or prohibitive.   But really, they're freeing.    And fundamental.    In my latest podcast...

610: Preparing for the Age of AI - with Lise Kuecker and Rory Flynn

16 May 2024

Contributed by Lukas

AI is your most reliable, versatile team member.     It shows up on time. Everyday.    And does what you ask. Immediately.    Plus, it saves yo...

609: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. "

09 May 2024

Contributed by Lukas

Hosting studio events is part art, part science. The science is your plan.  Don't underestimate its power. Hone your skills by tuning into the next s...

608: Expanding into Recovery - with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

02 May 2024

Contributed by Lukas

Imagine a world where you feel better.  A lot better. Or a little better. Because y'all, that's really what our clients want.  So let's make it happ...

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

25 Apr 2024

Contributed by Lukas

Don't play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y'all, t...

606: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

18 Apr 2024

Contributed by Lukas

Y'all, Let's cut to the chase. Your promotions need some work…and we're here to talk about it! In EPISODE 606, Alison Zhang throws down some serious...

605: The ABC's of brand building with host Lise Kuecker

11 Apr 2024

Contributed by Lukas

Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's emba...

604: Empowering Your Team: The Key to Unlocking Your Studio's Potential

04 Apr 2024

Contributed by Lukas

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages ...

603: Science Sells with Cara Hazelton and Peter Pastijn

28 Mar 2024

Contributed by Lukas

Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It's science… In Episode 603, we're hanging out with Peter and Cara and they...

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

21 Mar 2024

Contributed by Lukas

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

601: Boutique Bliss - Mastering Mind, Body, and Business

14 Mar 2024

Contributed by Lukas

Y'all, What's your superpower?  For Jasmine, it's mindfulness. In Episode 601, we're chatting with Jasmine Judson, who took mindfulness from her mat...

600: The Business of Boutique Fitness 600 ep Special

07 Mar 2024

Contributed by Lukas

Y'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced w...

599: Big Box vs Boutique - The strategies that big box has used for years that you need to steal today!

29 Feb 2024

Contributed by Lukas

Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. F...

598: Looking ahead to 2024 - Peter and Khadijah the middle east

22 Feb 2024

Contributed by Lukas

Y'all, Ready for some serious inspo? In Episode 598, we're diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Kh...

597: Looking ahead to 2024 - Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

15 Feb 2024

Contributed by Lukas

Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from...

596: Looking ahead to 2024 - The United Kingdom

08 Feb 2024

Contributed by Lukas

Y'all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of ...

595: Looking ahead to 2024 - Strategies for Success in Canada

01 Feb 2024

Contributed by Lukas

Y'all,   Big News from the North!   And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily?   In ...

594: Looking ahead to 2024 - Marketing Edition

25 Jan 2024

Contributed by Lukas

2024 is here, and guess what?    It's time to shake things up.    Traditional tactics? They're taking a backseat.    It's time to embrace the fu...

593: Finding Your Groove: A Conversation with Cathryn, Owner of theStudio

18 Jan 2024

Contributed by Lukas

Y'all - Buckle up for this one!   Ready to meet a woman who's changing the fitness game in Fargo, North Dakota?    That's Cathryn.   In EPISODE 59...

592: From Passion to Prosperity: Magda's Journey in the Fitness Business

11 Jan 2024

Contributed by Lukas

Y'all - Meet Magda.   Who's Magda?    Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower.    Magda'...

591: Reinventing the Wellness Village Across the NorthEast: Meet Becky Cerroni of GoSaga and watch as she transforms the Northeastern Landscape of Wellness Across Her Many Brands

04 Jan 2024

Contributed by Lukas

BBF ep590

21 Dec 2023

Contributed by Lukas

589: From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He's Bringing His Brand Onto An International Playing Field"

14 Dec 2023

Contributed by Lukas

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had...

588: Transforming the Skyline of the UK Fitness - Rob Beale, Fitness Director of Third Space, Chats Why London is Leading the Boutique Fitness Boom

07 Dec 2023

Contributed by Lukas

Imagine a place where fitness is more than just exercise—it's more like a transformative experience.  In Episode 588, we're unveiling the magic beh...

587: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

30 Nov 2023

Contributed by Lukas

"Fitness isn't just changing; it's evolving."    That's the mantra of Debra Strougo, the powerhouse behind Row House.   This week we're rewinding b...

586: Knowing your Competition with Coach Heather Plum

16 Nov 2023

Contributed by Lukas

Y'all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitne...

585: The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

09 Nov 2023

Contributed by Lukas

You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and so...

584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process

02 Nov 2023

Contributed by Lukas

When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down...

583: Retention: The Reality and How to Change It

26 Oct 2023

Contributed by Lukas

Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first ...

582: Lise Interview Felicia Alexander

19 Oct 2023

Contributed by Lukas

Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might...

581: 180 Degree Turnaround for Boutique Fitness Human Resources: Your Teachers, Trainers and How To Avoid Wanting to Fire Them All

12 Oct 2023

Contributed by Lukas

Is your studio a high-stakes drama?  Is it a stage where every session is a show, each trainer is a star, and you?  You're the brilliant director be...

580: 180 Degree Turnaround for Boutique Fitness Human Resources - The Front Desk

05 Oct 2023

Contributed by Lukas

Here's what we're talking about in this episode: Introduction to the Front Desk Team and Their Impact on Brand Perception: This section discusses th...

579: 180 Degree Turnaround for Boutique Fitness Human Resources - the Sales Team

28 Sep 2023

Contributed by Lukas

Y'all, Is your sales team not quite in sync?  Like you've got the instruments, but the music just isn't flowing? That's what Episode 579 is all abo...

578: 180 Degrees of Boutique HR - The New Org Chart

21 Sep 2023

Contributed by Lukas

578: 180 Degrees of Boutique HR - The New Org Chart   Here's what we're talking about in this episode:   The importance of building a successful t...

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

14 Sep 2023

Contributed by Lukas

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion   Here's what we're talking about in this...

576: A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia.

07 Sep 2023

Contributed by Lukas

Here's what we're talking about in this episode:   Kim explains how her training in classical ballet informs her approach to classical Pilates and ...

575: Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

31 Aug 2023

Contributed by Lukas

Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the ...

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab

24 Aug 2023

Contributed by Lukas

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of Peopl...

573: The Ultimate Guide to Black Friday with Lise Kuecker

17 Aug 2023

Contributed by Lukas

Here's what we're talking about in this episode:   Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the...

572: When Megaformers Turn Into a Megabrand: Meet Amanda Freeman, the Founder of SLT and Stretch*d and learn how she's built a wellness empire

10 Aug 2023

Contributed by Lukas

Here's what we're talking about in this episode:   Overview of Amanda Freeman's fitness brand, SLT - Amanda Freeman, founder of boutique fitness br...

571: Part 2 - Promotion Stacking with Coaches Emily and Allison

03 Aug 2023

Contributed by Lukas

571: Part 2 - Promotion Stacking with Coaches Emily and Allison   Here's what we're talking about in this episode:   Coach Emily and Coach Allison...

570: Part 1 - Planning Your Marketing Calendar with Coaches Emily and Allison

27 Jul 2023

Contributed by Lukas

Here's what we're talking about in this episode: Coach Emily and Coach Allison discuss the importance of planning your marketing calendar and warm u...

569: "Growing Plans, not Growing Pains: Expanding into your second location and beyond" Coach Jasmine and Catherine

20 Jul 2023

Contributed by Lukas

Here's what we're talking about in this episode:   Discussion on the importance of having the right staff in place and Catherine's process for find...

568: Software and Automations for Dummies with Coaches Peter and Jasmine

14 Jul 2023

Contributed by Lukas

Here's what we're talking about in this episode:   Understanding the need for software and automations in a business, particularly for lead managem...

567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings

29 Jun 2023

Contributed by Lukas

567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings   ...

566: Empowering Your Team - The Key to Unlocking Your Studio's Potential

22 Jun 2023

Contributed by Lukas

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages ...

565: Big Dreams Need Big Execution: Growth Secrets from Base Camp's President

15 Jun 2023

Contributed by Lukas

Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an am...

564: Pricing 101 Teacher Training with Coach Allison Zang

08 Jun 2023

Contributed by Lukas

Here's what we're talking about in this episode: Allison recounts her experiences in establishing a small franchise of Pilates studios and the chall...

563: When Incredible Yoga, Extraordinary Design and Amazing Experience Collide: Meet the Minds Behind Hong Kong Phenom IKIGAI

01 Jun 2023

Contributed by Lukas

When Aymeric and Gianni decided to create a one-of-a-kind boutique studio experience in Hong Kong, they chose to model their brand around the concept ...

562: The 7-Figure Teacher Training Framework

25 May 2023

Contributed by Lukas

Not all teacher trainings are created equal, y'all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and s...

561: 3 Teacher Trainings Every Studio Should Consider Lise Kuecker

18 May 2023

Contributed by Lukas

Here's what we're talking about in this episode:   Lise explains the importance of an onboarding journey for both clients and team members and disc...

560: Building a Teacher Training Waitlist that Sells With Ease

11 May 2023

Contributed by Lukas

Y'all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful ...

559: How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

04 May 2023

Contributed by Lukas

Here's the thing – commitment isn't a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect...

558: The dirty 'S' word...How Sales is really just a Conversation!

27 Apr 2023

Contributed by Lukas

Most studio owners have a complicated relationship with sales.  Some people are intimidated by it, others think it's just plain tacky to focus on mak...

557: When Fitness meets Policy: Brett Ewer of CrossFit and the Road to Policy Change for Studios

20 Apr 2023

Contributed by Lukas

Believe it or not, there are leaders, politicians and policymakers out there who still think of fitness as recreation.  And worse, they tax it the sa...

556: Transforming the Skyline of UK Fitness: Rob Beale, Fitness of Director of 3rd Space, Chats why London is Leading the Boutique Fitness Boom

13 Apr 2023

Contributed by Lukas

Here's what we're talking about in this episode: Lise chats with Rob Beale about the Third Space fitness concept, which aims to be the "third space"...

555: The Future of Fitness - Bryan O'Rourke on Emerging Markets, Key Economics and What's Next in Boutique Fitness

06 Apr 2023

Contributed by Lukas

Here's what we're talking about in this episode: - The guest, Brian O'Rourke, is the CEO of Vedere Ventures, president of the Fitness Industry Technol...

554: How to make your team an asset, not a burden - Coaches Peter and HP

30 Mar 2023

Contributed by Lukas

554: How to make your team an asset, not a burden - Coaches Peter and HP Here's what we're talking about in this episode: HP shares her extensive ex...

553: How to leverage your automation software to build relationships with Peter Pastijn and Nathan Wisdom

23 Mar 2023

Contributed by Lukas

Y'all, studio owners are often super reluctant to embrace new technology.  I get it – the idea of adding another tool to your already overflowing p...

552: Surviving Strong - The Building of my Brand with Susan Holden

16 Mar 2023

Contributed by Lukas

Boutique Fitness 552: Surviving Strong: The building of my brand with Susan Holden   There's more to living than not dying.  That's what Susan Holde...

551: Your CEO Day Makeover with Michelle and Beth

09 Mar 2023

Contributed by Lukas

551: Your CEO Day Makeover with Michelle and Beth Here's what we're talking about in this episode: Introduction to the CEO day concept and the impor...

550: Assessing the Quality of Your Customer Experience Through KPI's Featuring Coach Michelle

02 Mar 2023

Contributed by Lukas

Here's what we're talking about in this episode: Overview of KPIs that are important indicators of the studio's financial performance. Overview of...

549: Crucial KPI's: Overhauling Profits Through KPI's featuring Coach Michelle

23 Feb 2023

Contributed by Lukas

Here's what we're talking about in this episode: Introduction to KPIs: KPIs (key performance indicators) are quantifiable measures used to evaluate ...

548: When Harvard meets HALO: Integrity Squared Founder Pete Moore Discusses The Future of Boutique Fitness

16 Feb 2023

Contributed by Lukas

Here's what we cover in Episode 548: The future of capital investment in the fitness industry  A deep dive into which KPIs are most important fro...

547: Meeting of the Mines: Ann Marie Barbour chats Operations, Opening Your Doors and Breaking the Mold in Baltimore

09 Feb 2023

Contributed by Lukas

Here's what we're talking about in Episode 547: How Anne Marie started her career in the fitness industry with programming Her suggestions for buildi...

546: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

02 Feb 2023

Contributed by Lukas

Here's what we're talking about in this episode: Debra's first steps into boutique fitness and how her passion for the industry started  What happe...

545: State of the Studio with Lise Kuecker

15 Dec 2022

Contributed by Lukas

These are some of the key trends and findings that I'll highlight in this episode: Which sectors have seen exceptional growth in 2022 (and which ones...

544: Marketing Planning for January, February, March with Tara Zirker

08 Dec 2022

Contributed by Lukas

Here's what we're talking about in this episode: How the iOS 14 update impacted advertising and marketing  The rise of in-platform marketing and ho...

543: Setting Goals for the New Year with Amanda Blair & Jasmine Judson

24 Nov 2022

Contributed by Lukas

Here's what we're covering in Episode 543: Why it's important to divide your New Year's goals into 3 key categories Why your professional goals need...

542: Getting into the Black with Black Friday Part 2, with Lise Kuecker

17 Nov 2022

Contributed by Lukas

Here's what we're talking about in this episode: A closer look at some amazing Black Friday results for our Studio Grow clients  What "sales stacki...

541: Getting into the Black with Black Friday Part 1, with Lise Kuecker

10 Nov 2022

Contributed by Lukas

Here's what we'll cover in Episode 541: The 5-day Black Friday loop and what you need to know about it as a studio owner  My personal history with t...

540: Studio 101: Double Your Profits By Embracing Your Budget With Michelle Tenuta

03 Nov 2022

Contributed by Lukas

Here's what we're talking about in this episode: The real purpose that developing a budget has in your business  The 5 benefits of budgeting for th...

539: Episode Rewind: The 4 Money Stories You've Gotta Rewrite To Hit 7-Figures

27 Oct 2022

Contributed by Lukas

Here's what we'll cover in Episode 539: The most common business objections around money and how it could be holding you back The stories we tell our...

538: Studio 101: How to Hire (and Train) the Best Team You've Ever Had with Beth Potter

20 Oct 2022

Contributed by Lukas

Here's what we'll cover in Episode 538: The key aspects of building an exceptional workplace for your team What to include in a job description (and ...

537: Insurance 101: You Never Think You Need Insurance Until… with Dan Kuecker and Mary Duggan Hoeprich

13 Oct 2022

Contributed by Lukas

Here's what you can expect from this episode: A few basic things you can do right now to protect yourself using insurance  Why insurance is good fo...

536: Software 101: Things to Consider as a Studio Owner with Peter Pastijn & Vojta Drmota

06 Oct 2022

Contributed by Lukas

Here's what you can expect from this episode: What a CRM is and why it's necessary to use one in your business The big questions to ask yourself to ...

535: How to Save 50% of your Cancellations with Heather Plum and Amanda Blair

29 Sep 2022

Contributed by Lukas

Here's what we'll cover in episode 535: The 3 common reasons behind cancellations and the best way to address them How to put in place communication...

534: Boundaries For Bosses With Beth Potter

22 Sep 2022

Contributed by Lukas

Here's what we're diving into in this episode: The very first thing to do when setting boundaries in your business How we are always in control of o...

533: How to Sell Your Studio

15 Sep 2022

Contributed by Lukas

Here's what we'll cover in Episode 533: The mindset shift you need to consider as you prepare yourself for selling your studio What I do differently...