The Business of Boutique Fitness
Episodes
532: Profit Now: 3 Metrics That Will Transfer Your Profits
08 Sep 2022
Contributed by Lukas
Here's what we're talking about in this episode: How Shannon got involved with Profit First, and what inspired her to specialize in the fitness indus...
531: Profit Now: Time is Money - How one Chicago Studio has systematized their way to a reduced work week and more profitability- Peter Pastijn and Michelle Tenuta
01 Sep 2022
Contributed by Lukas
Here's what they'll be covering: The trajectory of Michelle's studio and the moment she realized that she needed to focus more on the business side o...
530: Profit Now - 3 Mindsets That Are Stopping Your Profits in their Tracks - Peter Pastijn
25 Aug 2022
Contributed by Lukas
Here's what we'll cover in Episode 530: Why it can be harmful to not know your numbers The big mistakes studio owners make around cash flow in busin...
529: In the Face of Inflation: How to Price Yourself with Rising Costs and Concerned Clients
18 Aug 2022
Contributed by Lukas
Here's what I'm talking about in Episode 529: Whether you need to raise your prices because of inflation, and if so, how high is too high Shifts in ...
528: Leading Yourself Into The Future
11 Aug 2022
Contributed by Lukas
Here's what we're talking about in this episode: A closer look at what an exit plan is Why having an exit plan is one of the most important things ...
527: Leading Your Clients with Beth Potter and Heather Plum
04 Aug 2022
Contributed by Lukas
Here's what we'll cover in this episode: 2 pathways for beating your competitors (and why focusing on customer experience is always the best option) ...
526: Leading Your Team with Beth Potter and Heather Plum
28 Jul 2022
Contributed by Lukas
Here's what we're talking about in Episode 526: What initially led Heather to the fitness industry What she feels is the most influential thing you ...
525: Lead Yourself
21 Jul 2022
Contributed by Lukas
Here's what we'll talk about in Episode 525: How the meaning of "lead yourself" has evolved for me over the years The fundamental differences betw...
524: Best of Ready.Aim.Empire: Inside Million Dollar Studios- What Does a Seven-Figure Studio Really Look Like?
14 Jul 2022
Contributed by Lukas
Here's what we're talking about in Episode 524:- What's really possible for your studio when it comes to revenue One of the biggest fitness indust...
523: Best of Ready.Aim.Empire: How to work smarter not harder to maximize your studio's profit
07 Jul 2022
Contributed by Lukas
Here's what we're talking about in Episode 523: Why the million-dollar mark may not be the best metric to celebrate What studios with over 50% profi...
522: Best of Ready.Aim.Empire: Meet Dana and Lola as They spill the secrets behind a successful retreat
30 Jun 2022
Contributed by Lukas
Here's what we're talking about in Episode 522:= A look at what Nia Yoga is How to know when you are ready to host a retreat and where your particip...
521: Best of Ready.Aim.Empire: If You're Not Speaking to These Four Personality Types, You Haven't Maximized Your Marketing
23 Jun 2022
Contributed by Lukas
Here's what we're talking about in Episode 521: The four different personality types to market to, and their unique buying characteristics How knowi...
520: Best of Ready.Aim.Empire: 5 Lessons I've Learned from Soul Cycle
16 Jun 2022
Contributed by Lukas
Here's what we're talking about in Episode 520: • What is "SoulCycling"? • Why you should build a brand – not a business! • How to cultivate i...
519: Best of Ready.Aim.Empire: Lessons from F45: The Starbucks of the Fitness Industry
09 Jun 2022
Contributed by Lukas
Here's what you'll learn from this episode: A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide How they have ...
518: Best of Ready.Aim.Empire: Do I Need to Hire an Employee, Independent Contractor or Freelancer?
02 Jun 2022
Contributed by Lukas
Here's what you'll learn from this episode: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employ...
517: Emily Slaneff & Taking Care of Our Clients Post-Covid
26 May 2022
Contributed by Lukas
In this episode you will learn: How to approach analyzing your schedule, and why you need to be doing it regularly Emily's advice for talking to you...
516: Beth Potter and Growing a Team of Leaders
19 May 2022
Contributed by Lukas
In this episode, you will learn: How your team is a part of your vision, and why you should let them own their roles Ways to create a roadmap to suc...
515: Peter Pastijn and the Ultimate Guide to Managing Your Teachers
12 May 2022
Contributed by Lukas
In this episode, you will learn: Peter's thoughts on offering an element of education How to approach promoting a community mindset with your teache...
514: Jasmine Judson on Meditation and Healing Yourself
05 May 2022
Contributed by Lukas
In this episode, you will learn: Why detaching from your studio to make time to care for yourself is crucial Key warning signs that burnout could be...
513: 6 Ways to Grow into your Leadership with Michelle Tenuta
28 Apr 2022
Contributed by Lukas
In this episode, you will learn: How to flip your perspective to start embracing yourself as the true leader that you are What being a learning lead...
512: Mastering Growth with Beth and Brent Potter
21 Apr 2022
Contributed by Lukas
In this episode, you will learn: What got Brent into the fitness industry and how he was led to where he is today His experience running differe...
511: Jasmine Judson and 6 Steps to Nurturing the Ultimate Team
14 Apr 2022
Contributed by Lukas
In this episode, you will learn: Why employees are ultimately happier with intrinsic motivation versus just getting paid more money The advantages o...
510: Jasmine Judson and the 4 Steps to Great Service
07 Apr 2022
Contributed by Lukas
In this episode, you will learn: The story of how and why Jasmine started her first studio The way her time, and her students' time, was impacted af...
509: Allison and Andy Zang on Finding the Right Work Spouse
31 Mar 2022
Contributed by Lukas
In this episode, you will learn: The early struggles that Allison experienced with expansion of the business How Andy became frustrated being an emp...
508: Peter Pastijn and Re Profitability
24 Mar 2022
Contributed by Lukas
In this episode, you will learn: The impact that last two years has had on Peter {and all of us in the industry} What happened to his profitable and...
507: Brooke Bowersock and Celebrating the Spirit of Gathering (Part 3)
17 Mar 2022
Contributed by Lukas
In this episode, you will learn: What the meaning of "gathering" is at this point of time Thoughts on moving during a pandemic How pivoting during ...
506: Brooke Bowersock and Celebrating Pilates (Part 2)
10 Mar 2022
Contributed by Lukas
In this episode, you will learn: Maria's journey and experience with training visually About Leah's journey online, and how shifting her business an...
505: Brooke Bowersock and Navigating In-Person Gatherings Again
03 Mar 2022
Contributed by Lukas
In this episode, you will learn: The true meaning of gathering, and why making time for it in your schedule is so important How the idea of gath...
504: Betsey O'Malley, Allison Zhang, and the Beauty of Balance
24 Feb 2022
Contributed by Lukas
In this episode, you will learn: The creative services and products that Betsy has developed to give her clients a "what's next" option How she was ...
503: Pam Brown, Jen Downham, and Mastering the Pre-Sale
17 Feb 2022
Contributed by Lukas
In this episode, you will learn: The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first w...
502: Julia, Emily, and How to Build the Right Team
10 Feb 2022
Contributed by Lukas
In this episode, you will learn: The first hire Julia had to make after moving to LA to begin her career as a remote owner Why having the right mana...
501: Peter Pastijn, Nic Lenny and the Global Perspective
03 Feb 2022
Contributed by Lukas
In this episode, you will learn: The single most important factor in being successful as a remote owner Key tools that Peter has used in his day-to-...
500: Leslie Parker and Online Teacher Training
27 Jan 2022
Contributed by Lukas
In this episode, you will learn: How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates What it l...
499: Hyejin Kalgoankar on Scaling with Grace
20 Jan 2022
Contributed by Lukas
In this episode, you will learn: What Hye Jin has done to ensure she always has a hiring funnel full of new teachers How to identify new teacher ...
498: Best of Ready.Aim.Empire: 3 Ways to Use Niches to Dominate Your Market
13 Jan 2022
Contributed by Lukas
In this episode you'll learn: What it means to be niche and to create a niche within a niche What narrowing down to a very specific market can do fo...
497: Best of Ready.Aim.Empire: Building The 90-Day Plan With Emily Montgomery
06 Jan 2022
Contributed by Lukas
In this episode you'll learn: • A recap of the 4 essential elements of success • Why you can't afford not to plan • What you can do right now to...
496: Best of Ready.Aim.Empire: The 4 Keys To Studio Success With Emily Montgomery
30 Dec 2021
Contributed by Lukas
In this episode you'll learn: • What identifying a BIG goal for your year will do for your business • Who your ideal client really is and how to ...
495: Best of Ready.Aim.Empire: The Three Financial Reports That Built My 30+% Profit Margins
23 Dec 2021
Contributed by Lukas
In this episode you'll learn: • Why in the past I've felt like financials have been my "nemesis" • The single most important report to have and w...
494: Best of Ready.Aim.Empire: 2022, Growth, and Life Stage Marketing
16 Dec 2021
Contributed by Lukas
In this episode, you will learn: The different needs that clients have at various stages of their lives, and how to start catering to these groups of...
493: The Coach Takeover: Peter Pastijn and Managing a Remote Studio
09 Dec 2021
Contributed by Lukas
In this episode, you will learn: About Peter's background in sports, spin, and the journey he made to owning a studio His advice on managing a st...
492: The Coach Takeover: Emily Slaneff and Still Dealing with the Pandemic
02 Dec 2021
Contributed by Lukas
In this episode, you will learn: How Emily built her first studio and the incredible lessons that she learned from this experience The concept she f...
491: The Coach Takeover: Amber Lopez and Creating Consistent Client Experiences
25 Nov 2021
Contributed by Lukas
In this episode, you will learn: Why keeping your clients and members top of mind in everything you do is crucial The keys words we use in our missi...
490: The Coach Takeover: Chris and Jen Downham and Perfect Partnerships
18 Nov 2021
Contributed by Lukas
In this episode, you will learn: Why Chris feels that the business partnership with his wife Jen is working so well The importance of introducing th...
489: The Coach Takeover: Pivots, Change, and "Happy Accidents"
11 Nov 2021
Contributed by Lukas
In this episode, you will learn: The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best What...
488: The Coach Takeover: Flow vs Hustle In Your Business
04 Nov 2021
Contributed by Lukas
In this episode, you will learn: How Allison came to the realization that you must have a balance between hustling and flowing The boundaries that s...
487: The Coach Takeover: Getting Organized
28 Oct 2021
Contributed by Lukas
In this episode, you will learn: How to deal with the day-to-day overwhelm faced as a studio owner Michelle's lessons on how to get organized right ...
486: The 2021 State of Studio
21 Oct 2021
Contributed by Lukas
In this episode, you will learn: Some end-of-year predictions for the boutique fitness industry Ideas on what to do when you hear that a competitor'...
485: Finding the Stairway to Success in 2021
14 Oct 2021
Contributed by Lukas
In this episode, you will learn: The "elephant in the room", the Delta variant, and how studio owners should be approaching it A look at cleaning pr...
484: Kristen Westcott and Systemizing Your Onboarding Process (Part 2)
07 Oct 2021
Contributed by Lukas
In this episode, you will learn: Kristen's words of wisdom on what systems to have in place for new hires How to build protocols in your business fo...
483: Kristen Westcott and Using Strategy to Avoid Burnout (Part 1)
30 Sep 2021
Contributed by Lukas
In this episode, you will learn: • Where to start if you have zero systems in place right now • How to go about completing tasks or implementing s...
482: Mindy Totten and Introducing Bodywork Into Your Studio (Part 2)
23 Sep 2021
Contributed by Lukas
In this episode, you will learn: Mindy's tips and advice for finding the right therapist for you The collaboration that exists between the movement ...
481: Mindy Totten and the Future of Bodywork (Part 1)
16 Sep 2021
Contributed by Lukas
In this episode, you will learn: • What Cranial Sacral Therapy is all about and how Mindy discovered it • The experience that resulted altering th...
480: Dealing With the Delta Variant
09 Sep 2021
Contributed by Lukas
In this episode, you will learn: The latest on the Delta variant that is sweeping through the nation The importance of top-notch hygiene and ramping...
479: What Pandemic Pivoting Looks Like
02 Sep 2021
Contributed by Lukas
In this episode, you will learn: The various pivots Siobhan made during the pandemic, and how she turned the situation into a success One of the unu...
478: Patti Ferry and The Importance of Mindset
26 Aug 2021
Contributed by Lukas
In this episode, you will learn: Patty's background and what brought her into this industry What her opening and reopening cycles looked like throug...
477: Michelle Fama and Creating a Client Experience
19 Aug 2021
Contributed by Lukas
In this episode, you will learn: How Michelle built her own studio, and then the steps she took to expand it What mindset shifts she needed to make ...
476: Rising Goddess Yoga and the Post-Pandemic Masterclass
12 Aug 2021
Contributed by Lukas
In this episode, you will learn: The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio What their business model lo...
475: Bringing Back ALL Our Experts
05 Aug 2021
Contributed by Lukas
In this episode, you will learn: A breakdown of the DiSC assessment, and how it can impact the way that you lead your team Tips and strategies for p...
474: Shannon Simmons and the Principles of Profit First
29 Jul 2021
Contributed by Lukas
In this episode, you will learn: What the Profit First system is all about A simple step you can take to get started on using this methodology Diff...
473: Dan Kuecker and Talking to your Landlord
22 Jul 2021
Contributed by Lukas
In this episode, you will learn: Why the relationship with your landlord is the second most crucial relationship you'll have {after the one with your...
472: Amy Lafko and Building the Perfect Team
15 Jul 2021
Contributed by Lukas
In this episode, you will learn: What it takes, from a personal perspective, to effectively lead your team Specific questions to ask yourself before...
471: Jackie Short and Decoding Facebook Ads
08 Jul 2021
Contributed by Lukas
In this episode, you will learn: Jackie's background in the fitness industry and how she transitioned to helping other professionals with email and F...
470: Best of Ready.Aim.Empire: All About Branding
01 Jul 2021
Contributed by Lukas
In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were sta...
469: Best Of Ready.Aim.Empire: Pivot Like Peloton
24 Jun 2021
Contributed by Lukas
In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their no...
468: Best of Ready.Aim.Empire: The Quarantine State of Mind
17 Jun 2021
Contributed by Lukas
In this episode you'll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through y...
467: Best of Ready.Aim.Empire: Rick Mayo and the Case for Reduced Studio Spaces
10 Jun 2021
Contributed by Lukas
In this episode you'll learn: • About Rick's journey of innovation and how he came full circle to the model he does best • A birds-eye view of his...
466: How to Make Sure You Grow in 2021 (Part 4)
20 May 2021
Contributed by Lukas
In this episode, you will learn: • Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners...
465: How to Make Sure You Grow in 2021 (Part 3)
13 May 2021
Contributed by Lukas
In this episode, you will learn: • Why your branded programs absolutely need to stand out against others on the market • What my biggest issue is ...
464: How to Make Sure You Grow in 2021 (Part 2)
06 May 2021
Contributed by Lukas
In this episode, you will learn: • The growing importance of marketing that focuses on the life stages of your customers • What are some of the di...
463: How to Make Sure You Grow in 2021 (Part 1)
29 Apr 2021
Contributed by Lukas
In this episode, you will learn: What 2020 taught us about business and the importance of planning as we move forward Why you need to build a path f...
462: Jane DO and the Importance of Community
22 Apr 2021
Contributed by Lukas
In this episode, you will learn: • The process Jacey and Danielle used to plan and introduce the digital component of their business to clients • ...
461: Jane DO and Fitness that Empowers
15 Apr 2021
Contributed by Lukas
In this episode, you will learn: • How Jacey and Danielle met and then formed their unique concept of Jane DO • The challenges they faced opening ...
460: Muneeza Ahmed and What You Need to Know About Viruses
08 Apr 2021
Contributed by Lukas
In this episode, you will learn: • Muneeza's thoughts on how viruses are linked to the health issues people experience • What virus category that ...
459: Muneeza Ahmed and the Power of Healing
18 Mar 2021
Contributed by Lukas
In this episode, you will learn: • Muneeza's health journey and what led her to discover what she considers to be her biggest gift • Who the Medic...
458: Danielle Hayden and Truly Studying Your Numbers (Part 2)
11 Mar 2021
Contributed by Lukas
In this episode, you will learn: • The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrit...
457: Danielle Hayden and Truly Studying Your Numbers (Part 1)
04 Mar 2021
Contributed by Lukas
In this episode, you will learn: • Why accounting and bookkeeping should be one of the very first things a business outsources • What are the most...
456: How would I start all over again? (Part 4)
25 Feb 2021
Contributed by Lukas
In this episode you will learn: • The two digital products I would be building if I were starting over • Why I wouldn't do an online library for a...
455: How would I start all over again? (Part 3)
18 Feb 2021
Contributed by Lukas
In this episode you will learn: • What a centralized sales team looks like {and why I would focus on using one if I were starting over again} • On...
454: How would I start all over again? (Part 2)
11 Feb 2021
Contributed by Lukas
In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were sta...
453: How would I start all over again? (Part 1)
04 Feb 2021
Contributed by Lukas
In this episode you will learn: • How the playing field has totally changed in 2021 – and what you can do about it as a studio owner • The way t...
452: Best of Ready.Aim.Empire: Misconstrued Beliefs: Everyone else is more valuable than me
28 Jan 2021
Contributed by Lukas
In this throwback episode you'll learn: • The real reasons why you aren't paying yourself • Whether or not you are paying your instructors an abov...
451: Best of Ready.Aim.Empire: Christa Gurka and the Digital Product
21 Jan 2021
Contributed by Lukas
In this throwback episode, you will learn: The unique approach Christa has taken with the digital strategy for her business The ways Christa's onlin...
450: A look ahead...
17 Dec 2020
Contributed by Lukas
In this episode you will learn: • Why I believe that clients are more passionate, loyal, and invigorated than ever about their health • How we hav...
449: Amy Lafko and Understanding Crisis Leadership (Part 2)
10 Dec 2020
Contributed by Lukas
In this episode, you will learn: • How to begin owning up to your role and responsibilities as a CEO and leader of your team • Why soft skills are...
448: Amy Lafko and Understanding Crisis Leadership
03 Dec 2020
Contributed by Lukas
In this episode, you will learn: • What Amy is noticing and seeing in the field of leadership right now, and what she feels will happen in 2021 • ...
447: The State of The Studio
19 Nov 2020
Contributed by Lukas
In this episode, you will learn: • My thoughts on increasing profit (and declining competition) during this pandemic • Why the demand for health i...
446: Christa Gurka and the Digital Product (Part 2)
12 Nov 2020
Contributed by Lukas
In this episode, you will learn: • The unique approach Christa has taken with the digital strategy for her business, and what excites her so much ab...
445: Christa Gurka and the Case for Organic Growth (Part 1)
05 Nov 2020
Contributed by Lukas
In this episode, you will learn: • How Pilates in the Grove was formed and the motivation behind the idea for Christa • Why she feels that startin...
444: Samantha Kellgren and Striking a Balance
29 Oct 2020
Contributed by Lukas
In this episode, you will learn: • Samantha's background and the struggles she faced with her hormones and cycle • How she got introduced to runni...
443: The Ultimate 2020 Black Friday Strategy
22 Oct 2020
Contributed by Lukas
In this episode, you will learn: • Why this year has the potential to be the biggest Black Friday event ever • What Black Friday this year looks l...
442: Julie Love Gagen and Healing Through Movement
15 Oct 2020
Contributed by Lukas
In this episode, you will learn: • How Julie's love for yoga came to be, and helped her go through some of the toughest hardships in her life • Wh...
441: Cyndi Lee and The Transformative Power of Yoga (Part 2)
08 Oct 2020
Contributed by Lukas
In this episode, you will learn: • How to intertwine Yoga and Buddhism to embody the best of both practices • The difficult decision faced by thos...
440: Cyndi Lee and The Transformative Power of Yoga (Part 1)
01 Oct 2020
Contributed by Lukas
In this episode, you will learn: • How Yoga first became a calling and part of her life, and then led to a successful career in the field • Why he...
439: Ebony Smith and Making Yoga Accessible (Part 2)
24 Sep 2020
Contributed by Lukas
In this episode, you will learn: • How you can use the trauma in your life to become more resilient • The way that Ebony created and developed her...
438: Ebony Smith and Making Yoga Accessible (Part 1)
17 Sep 2020
Contributed by Lukas
In this episode, you will learn: • How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in...
437: Pivot Like Peloton : 8 Pivots You Can Use for Your Studio
10 Sep 2020
Contributed by Lukas
In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their no...
436: Jared Kaplan and the Future of Boutique Fitness (Part 2)
03 Sep 2020
Contributed by Lukas
In this episode, you will learn: • What's next for Jared and his business, post-pandemic • The ways he's prioritizing self-care during these times...
435: Jared Kaplan and the Rise of the Independent Contractor (Part 1)
27 Aug 2020
Contributed by Lukas
In this episode, you will learn: • What Jared's business model looks like {and why I love it so much} • His inspiration for starting a "better way...
434: Stephanie Moran and Taking the Leap (Part 3)
20 Aug 2020
Contributed by Lukas
In this episode, you will learn: • All about the CYB concept • Why Stephanie has been focusing on "on-demand" instead of live videos in the digita...
433: Stephanie Moran and Taking the Leap (Part 2)
13 Aug 2020
Contributed by Lukas
In this episode, you will learn: • The role that Stephanie's husband's business, Akismet, has played in studios • Why she strongly believes that y...