The Business of Boutique Fitness
Episodes
131: Use These 6 Pillars To Change Your Team Engagement {And Your Studio} Forever
18 Jul 2017
Contributed by Lukas
In this episode you'll learn: How to introduce the 6 pillars to employees or independent contractors Why you should implement consequences to emplo...
130: Here's My Must-Have, Daily, Money Mindset Exercise {That's Added Millions To My Bottom Line}
13 Jul 2017
Contributed by Lukas
In this episode you'll learn: Why I really started tracking my money (and you should too)! How to open up the door to prosperity and abundance How do...
129: 4 Steps to Leverage FREE Publicity to Drive New Clients Through Your Door
11 Jul 2017
Contributed by Lukas
In this episode you'll learn: How to utilize press releases in local newspapers – the right way! Why you should incorporate your "badges of honor...
128: Meet Delia Buckmaster, Pilates Anytime Next Instructor Finalist, Booty Barre Master Trainer, and Founder of Exhale Pilates in Whitefish, MT {Population 6,357} As We Chat Personal Brands and Small Town Studios.
06 Jul 2017
Contributed by Lukas
In this episode you'll learn: A mental connection to Pilates was what made Dalia fall in love with the practice How Dalia grew her business organical...
127: Boutique Fitness is officially a price driven commodity {but it doesn't have to stay that way}. Here's 3 ways to change that today in your studio.
04 Jul 2017
Contributed by Lukas
In this episode you'll learn: How we remove our business from being a commodity Know your unique methodology! Why you should attach a name to your ...
126: {Best of} Crash and Learn: Jenna Kutcher
29 Jun 2017
Contributed by Lukas
In this episode you'll learn: How Jenna turned a $300 investment into a successful business for herself How to learn to leverage what you have in a...
125: Let's Turn Inventory Management Into Cash Management
27 Jun 2017
Contributed by Lukas
In this episode you'll learn: Everyone has an online business - whether you have a "brick and mortar" or not! Why there's value in repurposing Mo...
124: {Best of} Way to Wealth
22 Jun 2017
Contributed by Lukas
In this episode you'll learn: • How wealth gives you freedom, but it doesn't have to be your top priority • The 4-legged stool of wealth and its r...
123: Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]
20 Jun 2017
Contributed by Lukas
In this episode you'll learn: • What is a social media editorial calendar • Jordan's ratio for selling posts frequency compared to other purpose-d...
122: 63 Minutes with Nancy Castiglioni, Who's Merging Pilates, Travel and A Home Base of Panama Into One Of The Most Exciting Visions I've Ever Seen
15 Jun 2017
Contributed by Lukas
In this episode you'll learn: • How it was love at first sight for Nancy when she was introduced to Pilates • The ways she's been able to infuse o...
121: Add An Additional 6 Figures A Year By Implementing A Simple 3 Step Client Onboarding Process
13 Jun 2017
Contributed by Lukas
In this episode you'll learn: • A simple way to get a customer for life! • Which large company "surprises and delights" its customers (and an exam...
120: Meet Anula Maiberg, Co-Owner of 6th Street Pilates, Who's Bringing Pilates into the Weirdly, Wild Modern Era
08 Jun 2017
Contributed by Lukas
In this episode you'll learn: • The secret to getting more hours back in your day • How every leap forward will reveal more steps you didn't know ...
119: 4 Ways to Bring in Your New Client {Without Using Facebook Ads}
06 Jun 2017
Contributed by Lukas
In this episode you'll learn: • How getting back to basics will allow for genuine contact with the people in your community • Who "Alumni Members"...
118: Meet Jenny Fenig, Who's Turned A Corporate Career Into a Spiritual Coaching Phenomenon
01 Jun 2017
Contributed by Lukas
In this episode you'll learn: • How Jenny discovered the power of following your gifts and knowing what you are meant for • How she was able to de...
117: How I Would Start My Brick and Mortar Business If I Could Do It All Over Again
30 May 2017
Contributed by Lukas
In this episode you'll learn: • Why I'm glad for even the "bad" things in my life that have happened • The importance of being in the right place ...
116: Meet Chris Norton, a Football Star Who Turned a Life Changing Moment Into A Chance To Inspire Millions
25 May 2017
Contributed by Lukas
In this episode you'll learn: • How the values that Chris had instilled in him by his parents, sports teams and school gave him the strength to figh...
115: Becoming Team Disney: 4 Strategies You Can Use Today To Turn Your Team Into a Customer Service Powerhouse
23 May 2017
Contributed by Lukas
In this episode you'll learn: How the Disney cast members relates to my team members What is schema and how is it used to describe job descriptions? ...
114: Thinking Outside of The Fitness Box: How One Entrepreneur is Building a 7-Figure Company By Thinking Fit In A Whole New Way
18 May 2017
Contributed by Lukas
In this episode you'll learn: Is print media dead? There are four things that sustain Ryan McKenzie's magazines How he utilizes digital products an...
113: The Top 3 People That Helped Me Turn My Business Into A Million Dollar Empire {And, How To Find Them In Your Life}
16 May 2017
Contributed by Lukas
Things you will learn in this episode: How I carried a childhood lesson into the rest of my life How I realized the importance of a mentors (and how ...
112: Meet Amy Selbach Who's Creating Fitness Empires In The Heart of Kenya and Taking 20 Years of International Branding Into Studios Worldwide
11 May 2017
Contributed by Lukas
In this episode you'll learn: How Amy had the ideal training ground for become an entrepreneur How she's been able to succeed in new markets – with...
111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run
09 May 2017
Contributed by Lukas
In this episode you'll learn: How I took my ad spend down to only 10% percent of what is was previously What are the two different types of marketing...
110: {Best of} How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life
04 May 2017
Contributed by Lukas
Over the last four weeks, we've been deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This ...
109: {Best of} Crash & Learn: Erin Haag
02 May 2017
Contributed by Lukas
Over the last four weeks, we've been deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This ...
108: {Best of} Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More
27 Apr 2017
Contributed by Lukas
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week,...
107: Meet a Pilates and Fitness Owner Who Went From Ready to Close to Quadrupling Her Revenue in Less Than Four Months
25 Apr 2017
Contributed by Lukas
In this episode you'll learn: How to apply the knowledge learned from building one business use it in other industries When signing a lease, should ...
106: {Best of} 5 Steps to Add 1K A Month To Your Bottomline
20 Apr 2017
Contributed by Lukas
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week,...
105: Meet Johdi Woodford, a Swiss Fitness Studio Owner who Quadrupled her Monthly Revenue in less than four weeks thanks to this simple Facebook ad promotion
18 Apr 2017
Contributed by Lukas
In this episode you'll learn: How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed What s...
104: {Best of} 7 Mindset Shifts You've Gotta Make To Build An Epic Empire
13 Apr 2017
Contributed by Lukas
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week,...
103: How One Houston Pilates Studio Owner Is Thriving Under Tough Economic Conditions, Growing Her Profits To Their Highest Levels in 9 Years and Finally Enjoying Some Well Deserved Free Time
11 Apr 2017
Contributed by Lukas
In this episode you'll learn: How Melanie was able to use her weakness as a positive catalyst into entrepreneurship How being a professional dancer h...
102: {Best of} 3 Ways to Answer my Least Favorite Question: How much do you cost?
06 Apr 2017
Contributed by Lukas
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week,...
101: Meet An Extraordinary Yoga Studio Owner Who Doubled Her Monthly Revenue Within 8 Weeks of New Pricing and Sales Systems
04 Apr 2017
Contributed by Lukas
In this episode you'll learn: How personal tragedy helped Christina go after her passion in life Why building a business is like building a fire! W...
100: {Epic Mindset Shifts} Am I really the only person who can make my clients happy?
30 Mar 2017
Contributed by Lukas
In this episode you'll learn: What do you do when your clients only want you? What happened when I realized I couldn't sustain what I had built How I...
099: Building an Online Empire While You're Running A Brick and Mortar Fitness Studio Isn't Easy, but Michelle Laframboise is making it happen one Like at a time.
29 Mar 2017
Contributed by Lukas
In this episode you'll learn: Learn how Michelle incorporates her athletic and nursing background into Pilates How her biggest mistake actually led h...
098: I'm completely filled with clients [or I really want to be]! So, how do I keep growing?
28 Mar 2017
Contributed by Lukas
In this episode you'll learn: How to calculate your capacity level Why a long term package will better serve your sales How to use referrals on a day...
097: {My Mantra for 2017} Don't Just Survive In The Downtimes…Thrive.
23 Mar 2017
Contributed by Lukas
In this episode you'll learn: How the low points in life often determine our greatest purpose Why I was trying to survive the low points, instead of ...
096: Crash and Learn: Dominic Sinibaldi
22 Mar 2017
Contributed by Lukas
In this episode you'll learn: Dominic was able to integrate an interactive storyline with education at historic sites! How he saw the opportunity to...
095: Stop Being A Slave To Your Hourly Rate
21 Mar 2017
Contributed by Lukas
In this episode you'll learn: How and when I knew it was time to reframe my way of charging for my services Why setting a standard hourly rate is lim...
094: Selena Soo Part Two
16 Mar 2017
Contributed by Lukas
In this episode you'll learn: Identify what's the right publicity for you and your business What can guest posts do for you if you are a thought lead...
093: Crash and Learn: Amber McCue
15 Mar 2017
Contributed by Lukas
In this episode you'll learn: Business mindsets and creative mindsets go hand in hand for a successful business How systemizing will allow for major ...
092: Selena Soo Part One
14 Mar 2017
Contributed by Lukas
In this episode you'll learn: The difference between advertising and publicity Why mindset held me back initially How guest posts and podcasts interv...
091: {Epic Mindset Shifts}: I'm Breaking Outta the Prison of Pinterest Perfectionism…Wanna Join Me?
09 Mar 2017
Contributed by Lukas
In this episode you'll learn: How I fell into a "cult of comparison" Why I restricted access to Facebook, Instagram and Pinterest Why I write down my...
090: Crash and Learn: Bottom Line CPA
08 Mar 2017
Contributed by Lukas
In this episode you'll learn: How the tiniest decision can be such a life-changing move for your business How Bottom Line is changing the conversatio...
089: To Franchise or Not To Franchise? That is the Question…
07 Mar 2017
Contributed by Lukas
In this episode you'll learn: The difference between a product-based franchise and a people-based franchise When having a franchise what will make or...
088: When Trust Is Broken, Can the Relationship Move Forward?
02 Mar 2017
Contributed by Lukas
In this episode you'll learn: Why my employees "Why's" have to match up with my own How easily it is for employee infractions to spread across your t...
087: Crash and Learn: Liz Dialto
01 Mar 2017
Contributed by Lukas
In this episode you'll learn: What femininity means to Liz The difference between how the feminine and masculine function How Liz was able to build i...
086: Here's Exactly What Installing The Wrong Technology At My Company Did {and what my must tech resources are]
28 Feb 2017
Contributed by Lukas
In this episode you'll learn: Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications As a business ...
085: A Low Cost Competitor is Killing Me…What Do I Do? {Part 2}
23 Feb 2017
Contributed by Lukas
In this episode you'll learn: The difference between yelling to the masses and whispering to your ideal client How to design a luxury opt-in! What ...
084: Crash and Learn: Mike Kim
22 Feb 2017
Contributed by Lukas
In this episode you'll learn: What is a "thought leader"? What are the three parts that identify a personal brand? Why it is important to not be so f...
083: A Low Cost Competitor is Killing Me…What Do I Do? {Part 1}
21 Feb 2017
Contributed by Lukas
Things you will learn in this episode: How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number ...
082: {Epic Mindset Shifts] You Suck at Sales {And What To Do About It}
16 Feb 2017
Contributed by Lukas
Things you will learn in this episode: Why it is so important to educate your clients Sales is NOT about being an epic persuader! Why one of the ...
081: Crash and Learn: Jess Larsen
15 Feb 2017
Contributed by Lukas
In this episode you'll learn: How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly success...
080: {Epic Mindset Shifts} My bills are always bigger than my revenue. How do I finally see a profit?
14 Feb 2017
Contributed by Lukas
In this episode you'll learn: Why it is important to carve your pay checks from the earnings of your business How I was able to identify the cuts tha...
079: {Epic Mindset Shifts} This Is Why I Stopped Shopping For the Cheapest Leads and Started Embracing Higher Cost Marketing {With Way Bigger Returns}
09 Feb 2017
Contributed by Lukas
In this episode you'll learn: Why I invested in higher priced marketing, instead of looking for the cheap deal! How I was spending hundreds of thousa...
078: Crash and Learn: Carrie McQuade
08 Feb 2017
Contributed by Lukas
In this episode you'll learn: How Carrie started out with just a hair bow in a classroom What the "Kindness Box" is and what it stands for Why "No's"...
077: 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers.
07 Feb 2017
Contributed by Lukas
In this episode you'll learn: Why I work in a premium provider format (versus a lower price point service) Why it is important to educate your client...
076: {Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
02 Feb 2017
Contributed by Lukas
In this episode you'll learn: How I own my value How to stand by your higher prices How fear and nervousness stop you from owning you value (and what...
075: Crash and Learn: Jamal Miller
01 Feb 2017
Contributed by Lukas
In this episode you'll learn: Popularity does not equal profit - learn to leverage! Jamal focused on money and it made him lose his sense of directio...
074: 5 Surveys That Will Drive Your Sales Up, Write Your Marketing Copy For You and Save You10's of Thousands of Dollars in Creating The Perfect Product
31 Jan 2017
Contributed by Lukas
In this episode you'll learn: Peoples' perspectives on certain things can vary, and this year is the year of the survey! Surveys are not just for neg...
073: {Epic Mindset Shifts} Leaving Perfectionism In Your Wake
26 Jan 2017
Contributed by Lukas
In this episode you'll learn: You don't have to get it perfect! You are the one with the highest expectations "Perfect" doesn't exist You don't even ...
072: Crash and Learn: Suzanne Dibble
25 Jan 2017
Contributed by Lukas
In this episode you'll learn: How was Suzanne able to leverage her expertise to develop a career that fit her life The way she embraced her real love...
071: From Blog to Book: Turning Your Blog Into An Entrepreneurial Building Block
24 Jan 2017
Contributed by Lukas
In this episode you'll learn: How Gretchen started a blog for personal reasons and ended up where she is today! Starting out, your business doesn't r...
070: How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life
19 Jan 2017
Contributed by Lukas
In this episode you'll learn: How we carry the name that was given to us in to our adulthood (and how this can hold us back) The way we can rewrite t...
069: Crash and Learn: Rob Masri
18 Jan 2017
Contributed by Lukas
In this episode you'll learn: Perception is reality - what you tell the market, the market believes! Never be afraid to talk to potential customers a...
068: When Cancer Comes Calling: Being the CEO When Tragedy Hits Home
17 Jan 2017
Contributed by Lukas
In this episode you'll learn: How to communicate to your staff when personal tragedies are occurring How opportunity can come from tragedy Why hav...
067: {Best of} You Will Encounter These 4 Objections...Here's How You Answer Them
12 Jan 2017
Contributed by Lukas
In the latest of our "Best Of" episodes, we take a closer look at objections. Objections are only questions, and they don't always mean, "No!" What's ...
066: Crash and Learn: Melissa Ramos
11 Jan 2017
Contributed by Lukas
In this episode, you'll learn: What exactly is "Faith over Fear?" The difference between fulfillment and being successful How your body can tell you ...
065: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go.
10 Jan 2017
Contributed by Lukas
In this "Best Of" episode we're joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do...
064: [Best of] 6 Ways We're Using Email Marketing To Rapidly Grow Our Company
05 Jan 2017
Contributed by Lukas
In this "Best Of" episode, we're looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more ...
063: Crash and Learn: Lise Kuecker
04 Jan 2017
Contributed by Lukas
In this episode, you'll learn: • My most troubled times when starting my first business • Why you have to listen to your body and keep yoursel...
062: {Best of} What is a marketing funnel and how on earth do I use it?
03 Jan 2017
Contributed by Lukas
We kick off 2017 with another of the "Best Of" series, and today we're talking all about marketing funnels: what exactly they are, why you need them i...
061: {Best of} 3 Ways To Answer My Least Favorite Question: How Much Do You Cost?
29 Dec 2016
Contributed by Lukas
We've been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very...
060: Crash and Learn: Maghon Taylor
28 Dec 2016
Contributed by Lukas
In this episode, you'll learn: Why Maghon's mother spelled her name the way it is Maghon's true mission since beginning her business How her ha...
059: {Best of} The 7 Compensation Plans We Use For Our Team Members
27 Dec 2016
Contributed by Lukas
We are right in the middle of our "Best Of" series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I'm read...
058: {Best of} How I Cracked the Half Million Dollar Mark in our First 9 Months of Business
22 Dec 2016
Contributed by Lukas
We're in the middle of our "Best Of" series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of ...
057: Crash and Learn: Rick Mulready
21 Dec 2016
Contributed by Lukas
In this episode, you'll learn: How beneficial a coach was to Rick's business What was Rick's biggest turning point this year? Identify these things w...
056: {Best Of} How I Built A Milliion Dollar Business Working Less Than 20 Hours a Week
20 Dec 2016
Contributed by Lukas
I am so excited you're joining me for a "Best Of" episode, where you're going to be getting access to the biggest shows of the past few months. Today'...
055: The #1 Exercise I Do To Create Dramatic Possibility Shifts For The New Year
15 Dec 2016
Contributed by Lukas
Today, we're breaking down an exercise that is changing the way I'm building my path for 2017! LINKS: http://www.lisekuecker.com/uncategorized/episo...
054: Crash and Learn: Lise Kuecker
14 Dec 2016
Contributed by Lukas
In this episode, you'll learn: What is "hope marketing"? Why I used a trifold approach for my promotion How I was able to create a traditional an...
053: Want To Build a Long Lasting Relationship With Your Customer? Use These Communication Rules.
13 Dec 2016
Contributed by Lukas
In this episode, you'll learn: What is strategic communication? The different types of customers you have Why different communications tactics affe...
052: The #1 Reason Most Facebook Ads Fail
08 Dec 2016
Contributed by Lukas
In this episode, you'll learn: • What is the definition of a landing page? • The reasons why you shouldn't use your home page as your landing page...
051: Crash & Learn: Zach Spuckler
07 Dec 2016
Contributed by Lukas
In this episode, you'll learn: How Zach became an entrepreneur at the age of 13! Why you don't want cheap leads Learn what his first major crash and ...
050: 4 Ways To Stop The "It's Too Expensive" Objection From Ever Happening
06 Dec 2016
Contributed by Lukas
In this episode, you'll learn: Why money is ALWAYS the biggest objection Why I define pricing within my initial marketing material Why price points d...
049: Six Missed Opportunities of 2016 {and How To Make Them Happen in 2017}
01 Dec 2016
Contributed by Lukas
In this episode, you'll learn: Missed opportunities are the closest thing to a "sure hypothesis" (hear why)… Email marketing isn't dead, and is...
048: Crash & Learn: Erin Haag
30 Nov 2016
Contributed by Lukas
In this episode, you'll learn: How Erin was able to overcome the largest obstacle in her business What Erin did to move away from only trading her ti...
047: Meet My Secret Weapon
28 Nov 2016
Contributed by Lukas
In this episode, you'll learn: How Todd Herman's program had an epic effect on my 2016! Why Todd likes pushing people through major comfort zones ...
046: Ten Things I'm Grateful For In 2016
24 Nov 2016
Contributed by Lukas
In this episode, you'll learn that I'm grateful for: Friends and family Opportunities in life and in business Mentors that have helped me along the w...
045: Crash & Learn: Trivinia Barber
23 Nov 2016
Contributed by Lukas
In this episode, you'll learn: What are virtual assistants capable of doing? Why virtual assistants is an industry and not a position How to overcome...
044: If You're Not Speaking to These Four Personality Types, You Haven't Maximized Your Marketing
22 Nov 2016
Contributed by Lukas
In this episode, you'll learn: The four different personality types to market to, and their unique buying characteristics How knowing who you're se...
043: Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More
17 Nov 2016
Contributed by Lukas
In this episode, you'll learn: How one client can turn into four with referrals! Why referrals are the warmest lead you can get Why so some people ...
042: Crash and Learn: Myken Daeda
16 Nov 2016
Contributed by Lukas
In this episode, you'll learn: Why Myken left a six-figure position in corporate America The challenges that exist for an off-site owner How your leg...
041: A Look Back at 2016 {And What's Ahead for 2017}
15 Nov 2016
Contributed by Lukas
In this episode, you'll learn: How my journey lead me to my purpose What do you want to leave as you legacy? The importance of listening to the mar...
040: Should I Hire An Employee, An Independent Contractor Or A Freelancer?
10 Nov 2016
Contributed by Lukas
In this episode, you'll learn: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employee? About en...
039: Crash and Learn: Racheal Cook
09 Nov 2016
Contributed by Lukas
In this episode, you'll learn: How and why Racheal was able to transition from traditional corporate America to entrepreneurship The importance of ca...
038: A Deep Dive Into Building A Thriving Non-Profit In Less Than One Year
08 Nov 2016
Contributed by Lukas
In this episode, you'll learn: What is Guardian Group? How the skills sets used in Special Ops relates to the skills needed in the human traffickin...
037: What $72,315 of Facebook Ad Spend Has Taught Me
03 Nov 2016
Contributed by Lukas
In this episode, you'll learn: The difference between Facebook ads and other advertising media What are the four components to a successful Facebook ...
036: Crash and Learn: Taylor Elliott
02 Nov 2016
Contributed by Lukas
In this episode, you'll learn: What Taylor means by her business being "joyful and joy-filled" How she provides motivation to her clients How a part-...
035: 5 Steps to Add 1K A Month To Your Bottomline
01 Nov 2016
Contributed by Lukas
In this episode, you'll learn: How to list your strengths and add value to them How to determine your average client monthly value Learn about psycho...
034: Way To Wealth: Purchasing Your Next Property
27 Oct 2016
Contributed by Lukas
In this episode, you'll learn: • Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)! • Why an...
033: Crash and Learn: Deryck Cheney
26 Oct 2016
Contributed by Lukas
In this episode, you'll learn: • What is "compareitis"? • Why our country is in overwhelm • How mindset and mortgages work together • Hear Der...
032: You Will Encounter These Four Objections....Here's How You Answer Them
25 Oct 2016
Contributed by Lukas
In this episode, you'll learn: Objections are only questions Objections do not always mean "No" This is the best way to handle time objections How ...