The Business of Boutique Fitness
Episodes
231: {Best of} {Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
03 Jul 2018
Contributed by Lukas
In this episode you'll learn: How I own my value How to stand by your higher prices How fear and nervousness stop you from owning you value (and what...
230: {Best of} Meet Jill Dailey, founder of The Dailey Method and leader of 65 of the strongest franchisees you'll ever meet
28 Jun 2018
Contributed by Lukas
In this episode you'll learn: How Jill quickly discovered that she can impact so many more people by offering group fitness One of the biggest concer...
229: {Best of} Should I Hire An Employee, An Independent Contractor Or A Freelancer?
26 Jun 2018
Contributed by Lukas
In this episode, you'll learn: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employee? Abo...
228: {Best of} Meet Cara Reeser, a Pilates educator who's building her students into experts one teacher training at a time
21 Jun 2018
Contributed by Lukas
In this episode you'll learn: How Cara embarked on her healing process Why Pilates is the bridge to really thrive in your body again The difference...
227: {Best of} The When, Who and What to Do of Hiring Your Dream Team
19 Jun 2018
Contributed by Lukas
In this episode, you'll learn: How to build a team and define your strategies Why hiring is necessary for the growth of your business What are the di...
226: Meet Heather Ritenour-Sampson
14 Jun 2018
Contributed by Lukas
In this episode you'll learn: What nudged Heather to take the leap to open her own Yoga studio How she was able to take the feedback from others ...
225: The Marketing Month: The Live Event Toolkit: Everything You Need to Make That Booth {and Your Time} a Success
12 Jun 2018
Contributed by Lukas
In this episode you'll learn: Whether or not to be involved in festivals Why you are not there to sell… What are some tangible lead generation id...
224: Meet Raquel Lanting, A Barre Studio Owner Who Turned 3 Emails Into An 8K Day
07 Jun 2018
Contributed by Lukas
In this episode you'll learn: Raquel's amazing journey coming to the US to explore fitness and Barre entrepreneurship How the mindset and discipline ...
223: The Marketing Month: Triple Your Business By Getting Personal Rather than Automated
05 Jun 2018
Contributed by Lukas
In this episode you'll learn: How I was introduced to the automation revolution Why automation alone isn't enough How retention and personal connec...
222: Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months
31 May 2018
Contributed by Lukas
In this episode you'll learn: How 105F started out as a sought out destination What Maura has learned about being in a partnership The biggest diff...
221: {Best of} Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.2
29 May 2018
Contributed by Lukas
In this episode you'll learn: Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Face...
220: {Best of} Meet Annie Trotta, Owner of Surya Yoga, and Hear How She Took Her Studio From Crickets to Doubled Revenue With a Go-To Marketing Plan
24 May 2018
Contributed by Lukas
In this episode you'll learn: Annie's biggest struggles in the first two years of opening her business… How her marketing has evolved since she f...
219: {Best of} Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1
22 May 2018
Contributed by Lukas
In this episode you'll learn: Generally speaking, what do Facebook ads do? Why we need to test our Facebook ads, build a strategy and align your ads...
218: {Best of} Meet An Extraordinary Yoga Studio Owner Who Doubled Her Monthly Revenue Within 8 Weeks of New Pricing and Sales Systems
17 May 2018
Contributed by Lukas
In this episode you'll learn: How personal tragedy helped Christina go after her passion in life Why building a business is like building a fire! ...
217: {Best of} Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]
15 May 2018
Contributed by Lukas
In this episode you'll learn: What is a social media editorial calendar Jordan's ratio for selling posts frequency compared to other purpose-driven...
216: Meet Katy Katzmann and See Just What Happens 1 Year Into Your Studio's Transformation {Hint: The 25% Revenue Increase is Just the Beginning}
10 May 2018
Contributed by Lukas
In this episode you'll learn: The incredible growth Katy's business has achieved in the last year {and how she's bee able to do it} What mindset shi...
215: 5 Lessons I've Learned From SoulCycle
08 May 2018
Contributed by Lukas
In this episode you'll learn: What is "SoulCycling" Why you should build a brand - not a business! How to cultivate intense community Tips and str...
214: Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months
03 May 2018
Contributed by Lukas
In this episode you'll learn: How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full ti...
213: The Carpe Diem Cure: The Only 3 Things You Need to Do Every Single Day To Transform Your Studio
01 May 2018
Contributed by Lukas
In this episode you'll learn: You can't always do it all {learn how to do what NEEDS to be done} Move forward - one day at a time Why communicating...
212: Meet Melissa Martin Whose New York Athletic Training and Yoga Studio Is Invigorating a Town of 7,000 People
26 Apr 2018
Contributed by Lukas
In this episode you'll learn: All about Melissa's journey from finance to fitness What is the "Money Mindset" and how it sets the tone for succes...
211: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account. Pt. 2
24 Apr 2018
Contributed by Lukas
In this episode you'll learn: A recap on identifying a retreat versus an event What is the marketing cycle if planning an event {and why you shou...
210: Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga
19 Apr 2018
Contributed by Lukas
In this episode you'll learn: How Alyssa's side hustle developed into the successful practice it is today What is "Yoga Therapy" The difference bet...
209: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account
17 Apr 2018
Contributed by Lukas
In this episode you'll learn: How to set yourself up for profits when planning a retreat or an event Tips to help you in the process of choosing the...
208: Meet Emily Hudson, whose Pilates and Gyrotonic Studio Has Seen Double the Growth in this Last Year Thanks To Some Savvy Moves
12 Apr 2018
Contributed by Lukas
In this episode you'll learn: What is Gyrotonic and Gyrokinesis The gap in the industry Emily saw that gave her the opportunity to stand out in an o...
207: The Four Stages Every Studio Must Pass Through: The Freedom Stage, or Stepping Back to Allow the Empire You've Built to Grow {yes, even when you're not there}
10 Apr 2018
Contributed by Lukas
In this episode you'll learn: The biggest warning I have for you in this stage Stick to what your clients truly need and want in this stage Why yo...
206: Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients
05 Apr 2018
Contributed by Lukas
Things you will learn in this episode: How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways Why they introduced kundali...
205: The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits
03 Apr 2018
Contributed by Lukas
In this episode you'll learn: What your role needs to be in this stage and why you have to build beyond yourself What I did to shift my focus in thi...
204: Meet Freda Nunn, a Pilates Studio Owner, who's Built a Full-Time Income Source as She Prepares for Retirement from the Federal Government
29 Mar 2018
Contributed by Lukas
In this episode you'll learn: How Freda went from working for the federal government to owing and running her very own Pilates studio The steady p...
203: The Four Stages Every Studio Must Pass Through: The Build Stage, or Creating Consistent Clients, Profits, and Revenue You Can Rely On, All Year Long
27 Mar 2018
Contributed by Lukas
In this episode you'll learn: In this episode you'll learn: • Why you need to define the difference between urgent and important when managing y...
202: Meet Lisa Howell, the Australian Physiotherapist whose Cutting Edge Approach to the Body is Transforming the Lives of Young Athletes {and plenty of practitioners} Across the Globe
22 Mar 2018
Contributed by Lukas
In this episode you'll learn: Why there is a significant amount injuries happening in young dancers under the age of 14 How trainers should appr...
201: The Four Stages Every Studio Must Pass Through: The Wonder Stage, Opening {or Reinventing} Your Studio for Max Profitability, and Peace of Mind
20 Mar 2018
Contributed by Lukas
In this episode you'll learn: What is the "wonder phase" How to get your baseline operation costs right - from the beginning What is a pro forma ...
200: Meet Jen Golden Zumann, who's taken her studio, Pilates Chicago, from her Dining Room to 3,000 square feet Full of Joyful Clients
15 Mar 2018
Contributed by Lukas
In this episode you'll learn: How Jen started out learning Pilates informally as an apprentice in the 90's after being introduced to it through a col...
199: Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.2
13 Mar 2018
Contributed by Lukas
In this episode you'll learn: Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Fa...
198: Meet Jill Dailey, Founder of The Dailey Method and Leader of 65 of the Strongest Franchisees You'll Ever Meet
08 Mar 2018
Contributed by Lukas
In this episode you'll learn: How Jill quickly discovered that she can impact so many more people by offering group fitness One of the biggest conc...
197: Episode 197: Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1
06 Mar 2018
Contributed by Lukas
In this episode you'll learn: Generally speaking, what do Facebook ads do? Why we need to test our Facebook ads, build a strategy and align your ads...
196: Meet Giselle Mari, the yoga teacher trainer, whose spunk is enlightening souls around the world
01 Mar 2018
Contributed by Lukas
In this episode you'll learn: How young athletes can benefit from yoga and being able to practice both the mental and physical aspects Why it is that...
195: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 3
27 Feb 2018
Contributed by Lukas
In this episode you'll learn: What are some benefits to having your Grand Opening weeks after you open How long it will really take to plan the e...
194: Meet Kathryn Morgan, the former New York City Ballet dancer whose trainings and tutorials are bringing the highest level teaching into living rooms around the world
22 Feb 2018
Contributed by Lukas
In this episode you'll learn: Why passion has to be driven by the child It doesn't matter how talented you think you are, you have to have the work...
193: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 2
20 Feb 2018
Contributed by Lukas
In this episode you'll learn: A quick recap of Part one of Pre-Sale Strategies and what you should have prepared How to use giveaways as the means t...
Episode 192: Meet Cara Reeser, a Pilates educator who's building her students into experts one teacher training at a time
15 Feb 2018
Contributed by Lukas
In this episode you'll learn: How Cara embarked on her healing process Why Pilates is the bridge to really thrive in your body again The differ...
191: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process}
13 Feb 2018
Contributed by Lukas
In this episode you'll learn: The importance of finding out the right information before you get started on selling memberships and creating revenue ...
190: {Best of} 5 Steps to Add 1K A Month To Your Bottomline
08 Feb 2018
Contributed by Lukas
On today's show we're deep diving back in to one of the most important and impactful episodes we've had! This week, I'm sharing how you can add $1,000...
189: {Best of} 7 Mindset Shifts You've Gotta Make To Build An Epic Empire
06 Feb 2018
Contributed by Lukas
On today's show we're deep diving back in to one f the most important and impactful episodes we've had over our last 100 shows! We're looking at 7 min...
188: {Best of} A Low Cost Competitor is Killing Me....What Do I Do? (Part 2)
01 Feb 2018
Contributed by Lukas
It's time for another "Best of" and we're heading back to part two of our series on how to deal with low cost competitors. So let's wrap up exactly wh...
187: {Best of} A Low Cost Competitor is Killing Me... What Do I Do? (Part 1)
30 Jan 2018
Contributed by Lukas
Today it's time for another "Best of" episode, and we're looking back at what you can do when a low cost competitor is killing your business. Why? Bec...
186: {Best of} 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers.
25 Jan 2018
Contributed by Lukas
Today it's time for another "Best of" episode! Over the years, we've learned that 20% of our clients brought in 80% of our income. Without a doubt, th...
185: {Best of - Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
23 Jan 2018
Contributed by Lukas
Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Unti...
184: {Best of} Crash and Learn: Jenna Kutcher
18 Jan 2018
Contributed by Lukas
In this "Best of" episode you'll learn: How Jenna turned a $300 investment into a mega-successful business for herself! How to learn to leverage wha...
183: {Best of} Way to Wealth
16 Jan 2018
Contributed by Lukas
In this "Best of" episode you'll learn: How wealth gives you freedom, but it doesn't have to be your top priority The 4-legged stool of wealth and i...
182: {Best of} How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life
11 Jan 2018
Contributed by Lukas
Over the next four weeks, we'll be deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This we...
181: {Best of} Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More
09 Jan 2018
Contributed by Lukas
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week,...
180: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go.
04 Jan 2018
Contributed by Lukas
In this "Best Of" episode we're joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do...
179: {Best of} 6 Ways We're Using Email Marketing To Rapidly Grow Our Company
02 Jan 2018
Contributed by Lukas
In this "Best Of" episode, we're looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more ...
178: {Best of} What is a marketing funnel and how on earth do I use it?
28 Dec 2017
Contributed by Lukas
We're ending 2017 with another of the "Best Of" series, and today we're talking all about marketing funnels: what exactly they are, why you need them ...
177: {Best of} 3 Ways To Answer My Least Favorite Question: How Much Do You Cost?
26 Dec 2017
Contributed by Lukas
We've been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very...
176: {Best of} The 7 Compensation Plans We Use For Our Team Members
21 Dec 2017
Contributed by Lukas
We are right in the middle of our "Best Of" series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I'm read...
175: {Best of} How I Cracked the Half Million Dollar Mark in our First 9 Months of Business
19 Dec 2017
Contributed by Lukas
We're in the middle of our "Best Of" series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of ...
174: {Best Of} How I Built A Million Dollar Business Working Less Than 20 Hours a Week
14 Dec 2017
Contributed by Lukas
I am so excited you're joining me again for our "Best Of" series. You're going to be getting access to some of the biggest episodes we've aired, and t...
173: The Talent Remedy {Part Two}: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers
12 Dec 2017
Contributed by Lukas
In this episode you'll learn: How to develop a hiring process {and how to read through more than just a resume!} Ways to deal with "cold traffic" hi...
172: Meet Adriene Mishler, YouTube's Leading Yoga Influencer
07 Dec 2017
Contributed by Lukas
In this episode you'll learn: Adriene's amazing journey – and how it all started on YouTube! Her advice on how to find what feels good to you… Wh...
171: The Four Components That Allow For Digital Studio Success
05 Dec 2017
Contributed by Lukas
In this episode you'll learn: Why you absolutely need to know who you are when it comes to website optimization! The reason you shouldn't spend a fo...
170: Meet Olivia Allnutt, Who Is Taking a Healing Brand Global and Changing the Face of Stretching
30 Nov 2017
Contributed by Lukas
In this episode you'll learn: All about stretch therapy and the goals of this comprehensive system How it was started {and became a huge trend in th...
169: Myken New Years Extravaganza
28 Nov 2017
Contributed by Lukas
In this episode you'll learn: How to stand out from a marketing perspective in the new year Why setting yourself up for January will impact the re...
168: A Very Happy Thanksgiving To You
23 Nov 2017
Contributed by Lukas
In this episode you'll learn: What I'm truly thankful for! The original goal of this podcast, and the plan going forward My special message to friend...
167: The Talent Remedy: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers
21 Nov 2017
Contributed by Lukas
In this episode you'll learn: How my hiring process has developed out of "bad" hire experiences What is a "talent database"? Core personality char...
166: Meet Robin Truxel, the Owner of Tru Pilates {My Home Studio} and Founder of Strong Mama
16 Nov 2017
Contributed by Lukas
In this episode you'll learn: Diet changes that are recommended during pregnancy {and how they can help with several symptoms} How you can improve yo...
165: Time to sell your studio? Here's What You Need To Know {Part Two}
14 Nov 2017
Contributed by Lukas
In this episode you'll learn: The multipliers to use to determine the final asking price of your business The strategies to use to increase your mult...
164: Meet Coral Brown, A Yoga Teacher and Renowned Teacher Trainer, Who's Coupling Mental Health, Psychology and the Chakras Into Some of the Most Powerful Student {and Teacher} Breakthroughs, I've Ever Seen
09 Nov 2017
Contributed by Lukas
In this episode you'll learn: What is the special link between mental health and yoga How Coral developed a therapy-based modality approach to mental...
163: Time to sell your studio? Here's What You Need To Know {Part One}
07 Nov 2017
Contributed by Lukas
In this episode you'll learn: How I realized the business model I had wasn't going to work for me going forward The biggest lessons I learned over th...
162: Meet Taty Castro, Who's Transforming the Ways Studios View Retail, All While Producing {Dare I Say It} The Greatest Leggings of All Time
02 Nov 2017
Contributed by Lukas
In this episode you'll learn: What Taty considers the most loving thing she ever did for herself Why not having previous experience in the fashion in...
161: These are your 3 BIGGEST competitors {and this is exactly what you need to do to stand your ground against them}
31 Oct 2017
Contributed by Lukas
In this episode you'll learn: An early experience in business I had that put a fear of competition in my mind How we became "competition killers!" Wa...
160: Meet Holly Rilinger, Who's Leading The Merger of HIIT and Meditation In Her Newest Book and Ongoing World Tour of Classes
26 Oct 2017
Contributed by Lukas
In this episode you'll learn: How Holly's disadvantages or hardships made her journey and experience even better You can gain perspective by steppin...
159: Your Studio's Ads Need Copy….Here's How You Write It
24 Oct 2017
Contributed by Lukas
In this episode you'll learn: Why copy is key! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can ...
158: Meet Chelsea Kocis, The COO and Co-Founder of Swerve Who's Transforming the Model {and Ride} of Boutique Cycling
19 Oct 2017
Contributed by Lukas
In this episode you'll learn: How Chelsea successfully implemented the concept of competition into her classes How they managed to bring teamwork and...
157: The #1 Mindset Shift to Real Freedom In Your Studio
17 Oct 2017
Contributed by Lukas
In this episode you'll learn: How freedom surrounds me My business has showed both myself and my clients freedom Reverse the course of freedom –...
156: Meet Alex Crow, The Teacher Trainer Extraordinaire Whose Retreats, Training and Work Are Developing a New Generation of Yogis
12 Oct 2017
Contributed by Lukas
In this episode you'll learn: Why Alex didn't agree to conform to a specific way of teaching when working under another brand How she was able to cre...
155: 4 Lessons To Learn Today From Uber {That Will Add Dollars To Your Studio's Bottom Line and Erase Headaches From Your Life}
10 Oct 2017
Contributed by Lukas
In this episode you'll learn: How Uber has taught lessons to businesses in every industry! Why the customer isn't always right What Uber can tell us ...
154: Nischala Joy Devi, A Yoga Teacher and Healer Whose Groundbreaking Medical Work Combining Medicine and Mindfulness Has Changed The World
05 Oct 2017
Contributed by Lukas
In this episode you'll learn: How Nischala got started in Western medicine and yoga back in the 1980's – and hasn't stopped! Why Western medicine j...
153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads
03 Oct 2017
Contributed by Lukas
In this episode you'll learn: What essential things will need to be incorporated into your marketing in order for it to be effective The difference b...
152: Meet Alyssa Snow and Learn How She Added 40% in Revenue to her NYC Yoga Studio While Working Less Than 10 Hours a Week
28 Sep 2017
Contributed by Lukas
In this episode you'll learn: Alyssa's journey from the finance world to studio owner! How her personal struggles actually allowed her to find hersel...
151: Tired of Struggling Today? Here's the shifts your business needs to make to thrive tomorrow
26 Sep 2017
Contributed by Lukas
In this episode you'll learn: How mindset can make or break your start up business! Why not to shy away from specific client base - and instead offer...
150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing
21 Sep 2017
Contributed by Lukas
In this episode you'll learn: Why you need to build your business before you start your business The importance of true connection and relationship b...
149: Intro Packages 101: 4 Ways to Double, Triple or Quadruple Your Intro Package Conversion Starting Today
19 Sep 2017
Contributed by Lukas
In this episode you'll learn: The truth behind post-introduction conversion rates Why introduction packages aren't serving clients to the fullest ...
148: Meet Annie Trotta, Owner of Surya Yoga, and Hear How She Took Her Studio From Crickets to Doubled Revenue With a Go-To Marketing Plan
14 Sep 2017
Contributed by Lukas
In this episode you'll learn: • Annie's biggest struggles in the first two years of opening her business… • How her marketing has evolved since ...
147: The 10% Rule: Here's How We're Giving 10% Back To These Charities {and why it's an indispensable part of our business model}
12 Sep 2017
Contributed by Lukas
In this episode you'll learn: How I treat my business like a non-profit by giving back to my team Steps that you can take to give back now! What we d...
146: Meet Rachel Saligari, Founder of Active Health Solutions Physiotherapy, a Total Body Wellness Center That's Now Booming After Switching to a Membership-Based Business Model
07 Sep 2017
Contributed by Lukas
In this episode you'll learn: How Rachel decided to pair her training with Pilates Why she found it paramount to train her physical therapists in Pil...
145: You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission.
05 Sep 2017
Contributed by Lukas
In this episode you'll learn: What does asking for permission mean and why is it important? Why we could be giving away too much info… Why build...
144: Meet Katy Katzmann, Bikram Yoga Studio Founder on Taking a Leap of Faith and Ramping Up Client Retention Through The Art of Cultivating Community
31 Aug 2017
Contributed by Lukas
In this episode you'll learn: Katy's journey and how she got started in Bikram Yoga Why she chose to build a yoga community - and not just a studio...
143: {Best of} A Low Cost Competitor is Killing Me....What Do I Do? (Part 2)
29 Aug 2017
Contributed by Lukas
It's time for another "Best of" and we're heading back to part two of our series on how to deal with low cost competitors. So let's wrap up exactly wh...
142: Meet Shannon Simmons, An Accountant and Profit First Professional, Whose Niche Financial Firm is Getting Fitness Businesses on Firm, Profitable Footing
24 Aug 2017
Contributed by Lukas
In this episode you'll learn: What is "Profit First" and how it works How to ensure you are paying yourself! Why some people are operating from a de...
141: {Best of} A Low Cost Competitor is Killing Me... What Do I Do? (Part 1)
22 Aug 2017
Contributed by Lukas
Today it's time for another "Best of" episode, and we're looking back at what you can do when a low cost competitor is killing your business. Why? Bec...
140: Meet Ai Kubo, the Scientist and Yogi, Whose Bringing Mindfulness To The Forefront of the World of Medicine
17 Aug 2017
Contributed by Lukas
In this episode you'll learn: How Ai's successfully integrated her background of science with yoga Why she considers yoga as her "life saver" The way...
139: {Best of} 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers.
15 Aug 2017
Contributed by Lukas
Today it's time for another "Best of" episode! Over the years, we've learned that 20% of our clients brought in 80% of our income. Without a doubt, th...
138: Meet Jordan Beinhorn, the Founder of Pilates on Traction and a Modern Day Healer Who's Layering the Healing Arts Into Modern Day Pilates
10 Aug 2017
Contributed by Lukas
In this episode you'll learn: How Jordan's dancing and figure skating career introduced her to Pilates Why she chose an intimate home-based studio Ho...
137: {Best of - Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
08 Aug 2017
Contributed by Lukas
Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Unti...
136: Meet Michelle Long, Creator of The Practice and Founder of Bloom Retreat, A Holistic Women's Healing Center That's Building Sisterhood, Strength and Solidarity
03 Aug 2017
Contributed by Lukas
In this episode you'll learn: How Michelle's vision actually came from her own struggles How and why she went against the advice of others when op...
135: Contrator Conundrums: Negotiating Buildouts, Expansions and Additions to Your Studio WITHOUT Losing Your Mind {or Your Wallet}
01 Aug 2017
Contributed by Lukas
In this episode you'll learn: Why you should interview and ask for bids from multiple contractors What is a "lined item bid"? All about contractor ti...
134: Meet the Mother-Daughter Team That Are Transforming Boutique Fitness in NYC {And Taking The Next Big Leap to Franchise Their Method}
27 Jul 2017
Contributed by Lukas
In this episode you'll learn: You can always start over! Why Lauren got certified in Pilates and how she applied it to her niche Rachel's journey in ...
133: You're ready to launch your next big training or workshop. Here's how to make it a thriving success.
25 Jul 2017
Contributed by Lukas
In this episode you'll learn: How to find the best offer - and why you should set your pricing upfront Why I recommend a flat fee for guest speakers ...
132: The Must Have Guide to Leases For Brick and Mortar Studio Owners
20 Jul 2017
Contributed by Lukas
In this episode you'll learn: Why the lease has to be right for all of the parties involved to truly work The single most important thing to have whe...