This week on The BoF Podcast, editor-in-chief Imran Amed speaks with Saul Nash, Stephen Jones and Roksanda Ilinčić about how to tell compelling fashion stories amid the pandemic. Another season of mostly virtual fashion weeks have helped fashion films to become an increasingly popular tool for designers to create an elaborate narrative out of their collections off the catwalk. These new, online-first presentations have forced designers to think creatively and push storytelling further in order to emotionally connect with audiences. But as with any emerging phenomenon, there’s still much to learn. In the latest episode of the BoF Podcast, designers Saul Nash, Stephen Jones and Roksanda Ilinčić, and BoF editor-at-large Tim Blanks, delve into the dynamics of digital comunication and how to stand out with a meaningful story. To subscribe to The BoF Podcast, please follow this link Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Related Articles: London’s Creativity Lights Up Dark Times Stephen Jones Says the Constant Quest for Perfection Often Kills Spontaneity Roksanda and Richard Quinn Bring Art to Their Fashion Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.